The verdict in three sentences
An Aarhus broker whose clients are farms, food processors and wind energy suppliers across Jutland needs flawless Danish copy and often photos taken at client sites: in that case a local agency starts with a real advantage. A remote studio becomes relevant for an English-first site aimed at foreign subsidiaries and international executives, or for an English section added to an existing site. On the Kolonell grid, plan EUR 2,700 (Starter), EUR 4,500 (Growth) or EUR 8,200 (Premium, the multilingual tier, languages set in the quote), with maintenance on quote after 3 months of support.
This guide is for owners and partners of brokerages in Aarhus. A sister article covers prices in detail; here we walk through how the project actually runs to help you choose.
What does the project look like, phase by phase, with each provider?
Comparing two quotes is not enough: you need to compare two ways of working, and the time your partners will have to put in.
| Phase | Aarhus agency | Remote studio | Partner time (estimate) |
|---|---|---|---|
| Kick-off and scoping | Half-day workshop at your office | 90-minute video call | 2 to 4 hours |
| Danish copy | Agency writers | Independent Danish copywriter, third-party cost | 3 to 6 hours of interviews |
| English copy | Often translated | Native English copywriting (included at Kolonell) | 1 to 2 hours |
| Photography | Agency partner, at your clients' sites | Local photographer hired by you, third-party cost | 1 day |
| Compliance review | Same | Same | 1 to 2 weeks elapsed |
| Launch and handover | On-site training possible | Handover by video call | 1 to 2 hours |
| Overall duration | 8 to 14 weeks | 3 to 4 weeks, plus review |
Time zone makes no difference: the Kolonell project manager is reachable in Aarhus hours. What counts is the Danish language and travel to your clients.
What budgets should you plan in 2026?
A 2026 ballpark based on typical agency and freelance quotes in Denmark, converted at an approximate rate of DKK 7.46 to EUR 1. Kolonell prices are the international grid, in EUR only.
| Provider | Typical quote (DKK) | Approx. equivalent (EUR) | Usual timeline |
|---|---|---|---|
| Freelancer in Aarhus | 25,000 to 60,000 | 3,350 to 8,040 | 4 to 8 weeks |
| Small Aarhus studio | 60,000 to 120,000 | 8,040 to 16,090 | 6 to 10 weeks |
| Established agency, bilingual site | 120,000 to 250,000 | 16,090 to 33,510 | 8 to 14 weeks |
| Kolonell Starter | n/a | 2,700 | 3 to 4 weeks |
| Kolonell Growth | n/a | 4,500 | 3 to 4 weeks |
| Kolonell Premium (the multilingual tier, languages set in the quote) | n/a | 8,200 | 3 to 4 weeks |
For maintenance, DKK 500 to 1,500 a month (about EUR 67 to 201) is a common market assumption; at Kolonell, maintenance after the 3 months of support is on quote. Tier contents are detailed on the international offer page.
When should you pick the local agency, and what must the site contain?
To be honest, for a firm whose clients are mainly Danish and rural, the Aarhus agency is often the better choice. It writes the trade's Danish, knows the farming and wind players, and can send a photographer to your clients. The remote studio takes the lead when the site targets foreign subsidiaries, international executives or investors, when the budget is fixed in advance and when the timeline is short. Kolonell, for instance, built the site of TR Signing Group, a signing services company in New Jersey, remotely: an example of a professional services site delivered without physical meetings.
The regulatory frame does not depend on the provider. In Denmark, insurance brokers are authorised by the Finanstilsynet, and the GDPR applies under the supervision of the Datatilsynet. Your site needs:
- lines of business pages: farms and equipment, liability and product recall for food processors, construction and transit risks for wind energy suppliers, cover for SMEs;
- a quote form limited to useful data, with secure document upload on quote;
- a complaints page, the regulatory status statement, claims guidance and team pages;
- a WCAG 2.1 AA target, to be checked with your counsel against the European Accessibility Act.
No page should promise a premium, a saving or a cover. This is not legal advice.
Questions for both providers: who writes the Danish and who checks it; is the .dk domain registered in the firm's name; how many compliance review rounds are included; is the code handed over at the end; what response times apply after delivery.
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Mini case study
*Illustrative example.* Mathilde, a French partner in an Aarhus brokerage, works with farms and wind energy subcontractors. She compares two quotes for a Danish and English site.
- Aarhus agency: DKK 140,000, about EUR 18,770, Danish copy and photos at two client sites included.
- Kolonell Premium: EUR 8,200, plus an independent Danish copywriter at DKK 15,000 (about EUR 2,010) and a local photographer at DKK 8,000 (about EUR 1,070), both third-party costs. Total: 8,200 + 2,010 + 1,070 = EUR 11,280.
The gap is about EUR 7,490 in favour of the remote studio. Mathilde still picks the agency: 80% of her clients read Danish first, and her partners value shoots at client sites and in-person workshops. She keeps the remote option for a future English section aimed at foreign subsidiaries, to be scoped on the Growth tier at EUR 4,500 if it becomes a separate site.
FAQ
Can a remote studio write in Danish?
Kolonell writes natively in English and French. Danish goes to an independent copywriter, a ballpark of DKK 10,000 to 20,000 depending on page count, as a third-party cost.
How long until we are live?
Kolonell delivers in 3 to 4 weeks, plus 1 to 2 weeks of compliance review. An Aarhus agency often quotes 8 to 14 weeks.
Should the site be in Danish and English?
If more than one client in four is a foreign subsidiary or an international executive, it is advisable. Premium at EUR 8,200 is the multilingual tier, languages set in the quote.
Who should own the .dk domain?
The firm, from day one. Also have the handover of code and content at the end of the project written into the contract.
What does maintenance cost?
Kolonell includes 3 months of support, after that it is on quote. On the Danish market, DKK 500 to 1,500 a month is a common assumption to check.
Let's scope your project. Tell us your lines of business, languages and deadline, and we will reply with a scope, a tier between EUR 2,700 and 8,200 and a 3 to 4 week schedule. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.