The verdict in three sentences
A chef's table or counter concept in Neuchâtel, with two fixed seatings and a single menu, does not need a standard brochure site: it needs clear ticketing, prepayment, dietary information collected before the visit and a chef's story that makes people book three weeks ahead. A Neuchâtel agency is worth it if you want to build the concept with them (name, identity, photos, video of the pass); a remote studio is enough if the concept is settled and the need is a solid booking journey in French and English. For the build alone, budget roughly CHF 9,000 to 22,000 with an agency in the region in 2026, versus CHF 4,500 to 8,200 on Kolonell's fixed grid.
Why do fixed seatings change the brief?
As an English-speaking chef or owner in Neuchâtel, you know that a 12-seat counter draws a mixed crowd: city regulars, executives from the watch houses in the Neuchâtel mountains entertaining clients, researchers and visitors to Microcity, food lovers coming from Bern in 35 minutes by train, and people exploring the Auvernier or Cortaillod vineyards. They all book a time slot, not a table.
That format requires the site to offer:
- Slots, not tables: 7 pm and 9:15 pm for example, with a remaining-seats counter if your tool allows it.
- Prepayment or a deposit, with refund and cancellation terms written out plainly.
- A dietary and allergy form before the visit, since the menu is fixed. Swiss food law requires that guests can obtain allergen information; check the practical rules with the cantonal consumer protection service.
- A "current menu" page the chef updates at each change of season, without a PDF.
- Food and wine pairings described factually, naming partner Neuchâtel estates if that is the case.
- Gift vouchers in the form of a reserved seat, a common present for this kind of experience.
Integrating a ticketing or booking tool with prepayment, deposits and gift vouchers is priced on quote, depending on the tool. And never publish distinctions, ratings or guide mentions you cannot document.
Which providers, at what price and how fast?
A 2026 ballpark, based on public agency rate pages and typical agency quotes in the Jura arc and French-speaking Switzerland.
| Provider | 2026 build range | Typical lead time | Often billed on top |
|---|---|---|---|
| Neuchâtel agency | CHF 9,000 to 22,000 | 8 to 12 weeks | Ticketing, English translation |
| Lausanne or Geneva agency | CHF 12,000 to 28,000 | 10 to 16 weeks | Travel, photo shoot |
| Regional freelancer | CHF 2,500 to 7,000 | 4 to 10 weeks | Copywriting, maintenance |
| Kolonell Starter | CHF 2,700 | 3 to 4 weeks | Integrations on quote |
| Kolonell Growth | CHF 4,500 | 3 to 4 weeks | Integrations on quote |
| Kolonell Premium | CHF 8,200 | 3 to 4 weeks | The multilingual tier, languages set in the quote |
Every Kolonell tier includes a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks and 3 months of support. Maintenance beyond those 3 months is on quote. The photographer remains a third-party cost in every case: budget CHF 1,200 to 2,500 a day for a regional food photographer. Details are on the international website offer page.
Over three years, with a market maintenance assumption of CHF 120 a month applied to both sides (Kolonell maintenance after the 3 included months is on quote): Neuchâtel agency CHF 9,000 to 22,000 + 36 × 120 = CHF 13,320 to 26,320; Kolonell Growth CHF 4,500 + 33 × 120 = CHF 8,460; Kolonell Premium CHF 8,200 + 33 × 120 = CHF 12,160, photographer excluded.
When is the Neuchâtel agency the right choice?
The honest answer depends on your situation more than on price. This table summarises the most common cases.
| Your situation | Best choice | Why |
|---|---|---|
| Concept still being created, name and identity to define | Neuchâtel agency | The website is one deliverable among many; better to have one lead on site |
| You want a video of the pass and chef portraits directed by the provider | Neuchâtel agency | On-site art direction is their job |
| Established concept, recent photos, need for clear ticketing | Remote studio | The core of the project is functional and editorial |
| Large international clientele, French and English site | Remote studio | Native English copywriting included, 3 to 4 week delivery |
| Budget capped below CHF 6,000 | Remote studio or freelancer | Regional agencies rarely start below CHF 9,000 |
| You can only give the project 2 hours | Neuchâtel agency | They can produce the content for you |
Before signing, ask both the same questions: will the domain, hosting and code be in your name? Who edits the menu, and at what cost? How is data from the dietary form, which may touch on health, stored and for how long? The revised Federal Act on Data Protection (nFADP), in force since 1 September 2023, governs this processing, and the FDPIC publishes practical guides. On accessibility, no general standard is imposed on a private restaurant, but aiming at WCAG 2.2 level AA remains good practice: menu in real text, sufficient contrast, a form usable with a keyboard. This is not legal advice.
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Illustrative example. Lucien runs a 12-seat chef's counter in Neuchâtel's old town: two seatings, 7 pm and 9:15 pm, five evenings a week, single menu at CHF 195. Bookings come by phone and email, with no deposit.
- Capacity: 12 × 2 × 5 = 120 covers a week.
- Current no-shows: 3 covers a week × CHF 195 = CHF 585 lost a week.
- Over 45 trading weeks: 585 × 45 = CHF 26,325 a year.
- Hypothesis with online prepayment: 0.5 covers lost a week, or 97.50 × 45 = CHF 4,387.50.
- Difference: about CHF 21,940 a year.
Add the time: 15 email exchanges a week about dietary needs, at 6 minutes each, take 1.5 hours weekly that an online form cuts sharply. Against a Growth build at CHF 4,500 plus a local photographer (third-party cost) at CHF 1,500, with ticketing integration priced on quote, the hypothesis pays for the project within a quarter. With a CHF 15,000 agency build, count two quarters.
FAQ
Which booking tool suits fixed seatings?
You need a tool that handles slots and prepayment; several Swiss and international solutions do. The choice depends on fees and your till system, and integration is priced on quote after a check, usually within a few days.
Can the site be in French, English and German?
Yes, with the Premium tier at CHF 8,200, the multilingual tier, languages set in the quote. For German, plan a review by an independent native-speaking translator as a third-party cost.
How long does it take to launch?
Kolonell delivers in 3 to 4 weeks once content is gathered. A regional agency more often quotes 8 to 12 weeks, frequently because it also produces the text and images.
How should refunds for cancellations work?
Write a clear policy, for example a full refund up to 72 hours before the seating and a date transfer after that. It should sit on a dedicated page and be repeated in the confirmation email.
Can I edit the menu myself?
Yes, the current menu, pairings and seating dates can be edited from the admin area in a few minutes. After the 3 included months of support, maintenance is available on quote.
To cost your counter against your own assumptions, request a free quote with your seat and seating count.
Let's scope your project. A chef's table site with time slots, prepayment and a dietary form, from CHF 4,500 to 8,200, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
