The verdict in three sentences
A Montreal agency is worth its rate when your engineering and construction firm needs regular jobsite shoots, content governance across several divisions or a custom client portal. A remote studio is enough for most firms of 30 to 250 employees, whose site mainly has to showcase strong projects, reassure owners and recruit. Make the call on field logistics, code ownership and maintenance, not on the hourly rate alone.
Which criteria really matter for an engineering and construction firm?
Your site speaks to three audiences. Public and para-public owners, who often find you through a tender posted on SEAO, check your references, certifications and capacity. Private developers and industrial clients look for project sheets with figures, constraints and schedules met. Candidates, from engineers and project managers to estimators and superintendents, compare your culture and jobsites with your competitors'; at many firms the careers page is the most visited.
| Criterion | Why it matters here | Local agency (score /5) | Remote studio (score /5) |
|---|---|---|---|
| Jobsite photo and drone shoots | Safety induction, PPE, site hours | 5 | 3 (you hire a local videographer) |
| Workshops with divisions | Building, civil and industrial have different messages | 5 | 3 (structured video workshops) |
| Eastern Time overlap | Fast sign-off by directors | 5 | 4 if the project manager keeps your hours |
| Native French copywriting | French comes first in Quebec, English serves Ontario and US markets | 4 | 4 |
| Structured project sheets | Filter by sector, client, value, year | 4 | 4 |
| Recruiting integration (ATS) | Open roles pulled from your HR software | 4 | 4 |
| Year-two maintenance cost | Rarely budgeted | 2 | 4 |
These scores are an editorial 2026 assessment. The gap comes mostly from field work and workshops; the technical core is comparable.
When is a Montreal agency clearly the better choice?
Three situations clearly favor local. First, if you want to document your jobsites every quarter in photo, video and drone footage: an agency that knows your health and safety leads and completes the site induction once saves real time. Second, if your group has several divisions or subsidiaries with their own directors, in-room workshops help settle the structure and tone. Third, if you plan a client extranet with progress tracking, drawings and contract documents, that is an application project with security reviews and acceptance testing, where proximity cuts back-and-forth.
When is a remote studio enough?
If your project photos already exist, a single committee of three or four people signs off and the goal is a high-performing site with 15 to 40 project sheets, a careers page and request-for-proposal forms, nothing requires a physical presence. Occasional shoots can be booked with a local videographer, usually USD 1,500 to 3,500 per jobsite day as a 2026 ballpark.
The Kolonell international offer covers this scenario: a project manager reachable in Eastern Time, native French and English copywriting, delivery in 3 to 4 weeks and 3 months of support. A client extranet or deep integration with your construction ERP is quoted separately.
What does each option cost over three years?
2026 ballparks based on typical quotes and public rate pages of Greater Montreal agencies, converted to USD for comparison.
| Cost item | Local Montreal agency | Remote studio (Kolonell) |
|---|---|---|
| Bilingual design and build | USD 20,000 to 55,000 | USD 4,900 (Growth) or 8,900 (Premium) |
| Jobsite photo, video and drone | USD 3,000 to 10,000 | USD 2,000 to 6,000, booked locally |
| Writing 20 to 40 project sheets | USD 3,000 to 8,000 | USD 0 to 3,000 depending on agreed volume |
| Hosting and maintenance, 36 months | USD 7,200 to 21,600 | USD 1,800 to 5,400 |
| Updates (careers, new sheets) | USD 3,000 to 10,000 | USD 1,500 to 4,000 |
| Indicative 3-year total | USD 36,200 to 104,600 | USD 10,200 to 27,300 |
Which local rules should you check before choosing?
Whichever vendor you pick, four points belong in the brief. Quebec's Law 25 on the protection of personal information requires, among other things, a clear privacy policy and proper handling of cookies and tracking tools; resumes received through the careers page are personal information to protect. The Charter of the French language governs the use of French in commercial communications, websites included: the French version must be complete. Contractors licensed by the Régie du bâtiment du Québec are generally expected to show their licence number in their advertising. Engineers who are members of the Ordre des ingénieurs du Québec follow ethics rules on advertising, so have project sheets that cite performance claims reviewed. This is not legal advice.
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Decision checklist
- Do we plan more than two jobsite shoots a year? If yes, lean local.
- Are the domain, hosting and code in our name from day one?
- Is the French version complete, and who signs it off?
- Do resumes stay in our recruiting software rather than on the website?
- Who adds new project sheets in year two, and at what cost?
Mini case study
Illustrative example: Marc-André is business development director at a 120-employee firm in Montreal. He gets a local quote of USD 42,000 plus USD 500 per month of maintenance, USD 60,000 over three years. The remote option (Premium at USD 8,900, USD 4,000 of local drone footage, USD 150 per month) comes to USD 18,300. The gap is USD 41,700. On the return side, if the new careers page leads to two direct hires per year instead of going through a recruiter billing 18% of a USD 80,000 salary, the firm saves USD 28,800 per year. He picks the remote studio and keeps a local agency for one shoot a year.
FAQ
Can a remote studio handle a fully bilingual site?
Yes, as long as the copywriting is native in both languages and the French version is complete. Plan 15 to 25% more review time than for a single-language site.
How many project sheets should we launch with?
Between 15 and 40 well-documented sheets are enough for most firms, with client, value, duration and technical challenge. Twenty solid sheets beat 80 two-line entries.
Should we integrate our recruiting software?
It is worth it if you post more than 5 roles a month, because openings are then pulled automatically from your tool. A standard widget usually takes 1 to 2 days to integrate.
How long does the project take?
Plan 3 to 4 weeks with Kolonell once photos and core content are gathered. A local agency often schedules 10 to 16 weeks including brand workshops.
Who should own the domain and hosting?
Your firm, from day one, with admin access for at least 2 internal people. That avoids a 4 to 8 week migration if you change vendors.
Let's scope your project. Send us your divisions, the number of project sheets and your recruiting needs, and we will reply with a fixed scope, budget and timeline. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.