The verdict in three sentences
For an orthodontic practice in Montreux, the right provider is the one who can speak to parents in French, English and sometimes German, and who handles children's data rigorously. A Riviera agency makes sense if you plan to film at the practice several times a year or run sustained local campaigns, while a remote studio is enough for a well-structured 12 to 20 page site, written in native French and English and delivered in 3 to 4 weeks. Either way, require in writing that the domain, hosting and code belong to the practice.
How do you score both options on your real criteria?
An orthodontist's patients between Vevey, Montreux and Villeneuve are a specific mix: Vaud families, expats tied to the region's multinationals, pupils at the international schools above the Riviera and adults choosing aligners. The decision is made by a parent, often after comparing two or three practices online in the evening. The site must therefore reassure on treatment length (often 18 to 30 months), cost, the first appointment and how children are welcomed.
| Criterion (score out of 5) | Riviera agency | Remote studio | Comment |
|---|---|---|---|
| Meetings at the practice | 5 | 2 | The studio works by video, on-site visit on quote |
| Time-zone overlap | 5 | 4 to 5 | Require a project manager reachable on Central European Time |
| Native French copywriting | 4 | 5 | Included at Kolonell, with a native English version |
| German version | 3 | 3 | Specialist translation in both cases |
| Photo and video shoots | 5 | 3 | The studio briefs a local photographer you pay |
| Price and predictability | 2 | 5 | Hourly billing common at agencies, fixed price at the studio |
| Domain and code ownership | Varies | Varies | Lock it in the contract, it is not a matter of model |
The last criterion deserves emphasis: some agencies, local or not, register the domain in their own name or deliver a site on a proprietary platform. Ask for admin access and a full export of the site at handover.
What does each option cost over 3 years?
The ranges below reflect typical quotes from Riviera and Lausanne agencies and public rate pages of agencies in French-speaking Switzerland. They are 2026 ballpark figures, not official rates.
| Item | Riviera agency | Local freelancer | Remote studio (Kolonell) |
|---|---|---|---|
| Site of 12 to 20 pages | CHF 10,000 to 25,000 | CHF 3,500 to 9,000 | CHF 2,700 to 8,200 |
| Delivery time | 8 to 12 weeks | 6 to 12 weeks | 3 to 4 weeks |
| French copywriting | Often extra | Rarely included | Included, native |
| Support included | 1 to 3 months | Varies | 3 months |
| Monthly maintenance | CHF 120 to 300 | CHF 50 to 150 | On quote |
| Estimated 3-year cost | CHF 15,000 to 35,000 | CHF 6,000 to 14,000 | CHF 7,000 to 14,000 (assumption including maintenance and photographer) |
A freelancer looks close to the studio on price, but the main risk is continuity: a single contact, absences nobody covers and sometimes no written contract on code ownership. Prices in the Kolonell international offer are fixed: Starter CHF 2,700, Growth CHF 4,500, Premium CHF 8,200, with a project manager in your time zone and 3 months of support.
When is the Riviera agency the better choice?
The local agency clearly wins if you plan educational videos filmed at the practice every quarter, if you are opening a second site in Vevey or Aigle under a shared identity, or if you want one partner who also handles signage, brochures for schools and day-to-day social media. It also makes sense if you want to meet the creative team in person at every stage.
A remote studio is enough when you need a clear, fast and carefully written site, your photos exist or a half-day with a photographer will do, and decisions can be made in two or three video calls. For a mid-sized practice, that is the most common case.
Which content and rules for an orthodontist in Vaud?
Priority pages: first appointment and assessment, orthodontics for children, orthodontics for adults, clear aligners, retention, emergencies (loose bracket, wire causing pain), cost and insurance questions. Basic health insurance covers orthodontics only in very limited cases, and many families rely on supplementary dental cover taken out early: a clear page on estimates and payment plans cuts phone calls.
On compliance, the nFADP treats health data as sensitive personal data. The first appointment form should collect only what is needed, be encrypted, and the privacy notice should state where data is hosted. For minors, parental consent is required, and it is wiser to avoid children's faces in before/after photos. Advertising by medical professions must remain objective under federal law, and the SSO code of ethics and Vaud cantonal rules complete that frame. Aim for WCAG 2.1 AA, with no general legal obligation for a private practice. This is not legal advice.
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Questions to ask both providers: is the English version written natively or translated? Who holds the domain? Does the form send data by unencrypted email? What does adding a page after launch cost? What is the response time in case of an outage?
Mini case study
Illustrative example: Dr. Camille Rochat, an orthodontist near Montreux's covered market, is weighing a Riviera agency at CHF 16,000 against Kolonell's Growth tier at CHF 4,500. She adds CHF 1,200 for a local photographer, CHF 800 for German translation and plans CHF 3,000 of maintenance and changes over 3 years: CHF 9,500 in total, against roughly CHF 22,000 on the agency side. With an orthodontic treatment often worth CHF 4,000 to 7,000, the CHF 12,500 gap equals two or three treatments. She picks the studio and keeps the local agency in mind for a future video series.
FAQ
Can a remote studio write a bilingual French and English site?
Yes, Kolonell includes native French and English copywriting in its CHF 2,700 to 8,200 tiers. German goes through a specialist translator, usually CHF 600 to 1,200.
Does an orthodontist need online booking?
For the first assessment, yes: a large share of requests arrives in the evening. A widget linked to the practice software can be embedded in 1 to 2 days.
Can we show treatment results on the site?
Yes with written consent, favouring smile photos without full faces, especially for minors. Four to six cases per treatment type are enough.
What should the privacy page contain?
The purpose of processing, hosting location, retention period and patients' rights under the nFADP. Expect one to two pages of text.
How long before the new site is live?
Allow 3 to 4 weeks with a studio once content is approved, against 8 to 12 weeks on average with a local agency.
To compare precisely against your brief, request a free quote.
Let's scope your project. A trilingual orthodontic practice site with online assessment booking, budget CHF 2,700 to 8,200, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.