The verdict in three sentences
Serious LinkedIn content support for an executive in Rotterdam costs 900 to 3,800 EUR a month excluding 21 % VAT in 2026, plus 400 to 1,000 EUR for the initial profile overhaul. Publishing in both Dutch and English adds 20 to 30 % because every post must be adapted, not machine translated, for port and logistics audiences. Insist on a quote expressed in working days, and on tracking of inbound contacts through to meetings, the line cheap offers quietly drop.
The line by line quote
The CEO of a maritime engineering services firm in Rotterdam, around 200 staff, wants his personal LinkedIn presence to open doors with terminal operators, shipping lines and energy companies in the port cluster. He also wants to reach UK and Scandinavian buyers in English. Here is an honest monthly breakdown, as a 2026 estimate.
| Monthly line | Working days | Monthly cost excl. VAT |
|---|---|---|
| Preparing and running 1 to 2 interviews of 45 minutes | 0.5 to 1 day | 175 to 500 EUR |
| Writing 8 to 12 posts approved by the executive | 1.5 to 4 days | 450 to 1,500 EUR |
| Dutch and English adaptation of each post | 0.5 to 1.5 days | 150 to 700 EUR |
| Visuals, carousels and document posts | 0.5 to 1.5 days | 75 to 500 EUR |
| Monitoring, targeted comments and replies | 0.5 to 1 day | 50 to 350 EUR |
| Tracking inbound contacts and booked meetings | 0.25 to 0.75 day | 0 to 250 EUR |
| Monthly total | 3.75 to 9.75 days | 900 to 3,800 EUR |
One off items come on top: profile overhaul (headline, About section, banner, featured content) for 400 to 1,000 EUR, and a half day editorial workshop, often included in higher tiers. Be wary of a 500 EUR monthly offer for 12 bilingual posts: at that price the writer has well under an hour per post, with no interviews and no follow up.
Three package levels and their 12 month cost
| Level | Scope | Monthly price excl. VAT | 12 month cost with profile work |
|---|---|---|---|
| Essential | 8 posts in one language, 1 interview | 900 to 1,300 EUR | 11,200 to 16,600 EUR |
| Standard | 10 posts in Dutch and English, 2 interviews, carousels | 1,600 to 2,500 EUR | 19,600 to 31,000 EUR |
| Intensive | 12 bilingual posts, daily engagement, meeting tracking | 2,700 to 3,800 EUR | 32,800 to 46,600 EUR |
The executive's time stays modest: 90 minutes of interviews and 15 minutes of approvals a week, about 2.5 hours a month. Agree on the monthly indicators at signature: profile views, invitations from targeted decision makers, inbound messages and booked meetings. Followers and likes do not pay invoices.
LinkedIn for the executive, Google for the company
The CEO's visibility opens doors, but procurement teams still search Google for terms like marine engineering services Rotterdam when they start a tender. The two channels work together. Here are Kolonell's Google visibility offers with public prices.
| Kolonell offer | 2026 public price | What you get |
|---|---|---|
| Visibility audit | 100,000 FCFA (about 152 EUR), credited against setup if you start within 30 days | Diagnosis of your Google presence |
| Traffic Engine setup | 300,000 FCFA (about 457 EUR) | Onboarding and first report |
| Presence plan | 125,000 FCFA (about 191 EUR) per month over 12 months | Steady presence on your core services |
| Momentum plan | 225,000 FCFA (about 343 EUR) per month over 12 months | Wider coverage of services and markets |
| Flood plan | 350,000 FCFA (about 534 EUR) per month over 12 months | Broad, highly competitive markets |
Every plan includes a weekly report focused on quote requests received.
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Illustrative example: Pieter, CEO of a Rotterdam marine engineering firm with 200 staff, picks the Standard bilingual package at 2,000 EUR a month plus 700 EUR of profile work, 24,700 EUR excluding VAT for the year. From month four his posts bring about 2 qualified meetings a month, 18 meetings over nine months. At a 15 % conversion rate he wins nearly 3 framework contracts worth 90,000 EUR a year each, so roughly 270,000 EUR of revenue for 24,700 EUR spent and about 30 hours of his own time.
FAQ
How much does an executive LinkedIn ghostwriter cost in Rotterdam?
In 2026, expect 900 to 3,800 EUR a month excluding VAT for 8 to 12 posts with interviews. A writer alone, single language and no visuals, usually charges 500 to 1,000 EUR.
Should I post in Dutch or in English?
If your buyers sit in the Rotterdam port cluster and abroad, alternate both, for example 60 % English and 40 % Dutch. Bilingual adaptation adds 150 to 700 EUR a month to the quote.
How quickly do meetings come in?
First conversations usually appear between month two and month four. Commit to at least 6 months before judging, with a meeting review at month three.
Do I need a 12 month contract?
Six months is enough to test, with one month's notice afterwards. Refuse any clause that limits your rights to the posts: content written for your profile must be 100 % yours.
Are LinkedIn Ads included?
Rarely: ad spend is separate and starts around 1,000 EUR a month to target decision makers. At Kolonell, ads management is billed as media budget plus 15 to 20 %, after a 50,000 FCFA setup.
Get found by the buyers who are looking for you. Your LinkedIn presence opens doors; to also capture buyers searching Google for your service, start with a 100,000 FCFA visibility audit (about 152 EUR), then the Traffic Engine plan that fits, with a weekly report. Traffic Engine. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
