The verdict in three sentences
A credible LinkedIn Ads quote for an aerospace subcontractor in New York separates one-off setup costs (1,800 to 4,500 USD as a 2026 market ballpark) from recurring costs, meaning management fees and media spend. When clicks from procurement managers and engineers at defense primes cost 8 to 18 USD each, a media budget under 2,500 USD a month buys too little data to optimize anything. The line that matters most is qualified lead tracking tied to your CRM with weekly reporting, because sales cycles with primes routinely run past a year.
One-off lines: what setup should cover
Setup is everything done once before ads go live. A serious quote shows workdays per line, not a single lump sum. If yours reads Setup: 3,500 USD and nothing else, ask for this breakdown.
| Setup line | Workdays | 2026 market ballpark, USD |
|---|---|---|
| Account audit and account-based targeting (prime and tier 1 lists, supply chain and engineering roles) | 1 to 2 | 400 to 900 |
| Insight Tag, conversion events and CRM sync (HubSpot or Salesforce) | 1 to 2 | 350 to 800 |
| 6 to 12 static and carousel creatives | 2 to 4 | 600 to 1,600 |
| One 30 to 60 second video cut from your shop floor footage | 1 to 3 | 450 to 1,200 |
| Export control review of every asset with your compliance lead | 0.5 to 1 | often included |
| Total setup | 5.5 to 12 | 1,800 to 4,500 |
The export control line is specific to US defense work. If you machine parts for programs covered by ITAR, your ads, landing pages and downloadable capability sheets must not reveal controlled technical data. Agencies are not compliance experts, so the quote should state that your empowered official or compliance lead signs off each asset; for the rules themselves, refer to the State Department's Directorate of Defense Trade Controls guidance rather than to the agency. Primes also tend to forbid suppliers from naming programs or showing their parts, so creatives usually focus on your machines, certifications such as AS9100, and delivery performance.
Recurring lines: management, media and reporting
Over twelve months, monthly costs dwarf setup. This is where quotes differ the most.
| Monthly line | 2026 market ballpark | What to insist on |
|---|---|---|
| Campaign management | 1,000 to 3,000 USD | Flat fee rather than a percentage of spend |
| LinkedIn media spend | 2,500 to 9,000 USD | Billed to your own card on your own ad account |
| Cost per click | 8 to 18 USD | Reported per audience, not as one blended average |
| Clicks bought | roughly 140 to 1,125 | Reconciled with actual sessions in analytics |
| Creative refresh | 400 to 1,000 USD per quarter | Number of new variants stated |
| Qualified lead reporting | usually included | Weekly, with CRM stage for every lead |
The click math is simple: 2,500 USD at 18 USD per click buys about 140 clicks, and 9,000 USD at 8 USD buys about 1,125. At a 2 to 3% conversion rate on a request for capabilities or a plant visit form, the low end yields three or four contacts a month, not enough to test two messages against each other. Most practitioners therefore suggest at least 3,500 to 4,500 USD of media for this audience.
Watch out for management fees set at 15 to 20% of media spend: the agency then gains from raising your budget rather than improving lead quality. And make sure the ad account is opened in your company's name with the agency holding manager access only, so audiences and history stay with you if you part ways.
Pair LinkedIn with Google: buyers who are already searching
LinkedIn pushes your message to people who may not be sourcing this quarter. A supplier quality engineer searching for 5 axis titanium machining New York or AS9100 machine shop Long Island has a live need. A complete Google Business Profile, one page per process and certification, and steady local SEO capture those searches, usually at a lower cost per contact. If you want a nearshore option, Kolonell's prices are 152 EUR (100,000 FCFA) for an ad campaign setup and from 152 EUR (100,000 FCFA) a month for its Essential SEO plan: these are Kolonell's own prices, separate from the market ballparks above.
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Illustrative example: Mike, VP of sales at a 90-person precision machining shop on Long Island, receives a quote with 3,200 USD of setup, 1,500 USD of management and 4,500 USD of media a month. At an average 12 USD per click he gets 375 clicks, then 9 contacts at 2.5% conversion, 3 of them qualified after review by his estimating team. Over six months he spends 3,200 + 6 × 6,000 = 39,200 USD for 18 qualified leads, about 2,180 USD per lead. If one lead becomes a 250,000 USD annual parts contract at 18% margin, the 45,000 USD of yearly margin pays for the whole campaign, and such contracts tend to renew for several years.
FAQ
What is the minimum LinkedIn budget for aerospace suppliers?
As a 2026 estimate, plan on at least 3,500 USD of monthly media spend on top of management. Below that, at 8 to 18 USD per click, you get too few contacts to compare messages or audiences.
Do ITAR rules affect our ads?
They can, if your parts or data are controlled. Have your compliance lead review every one of the 6 to 12 creatives and landing pages before launch, and rely on official DDTC guidance rather than agency advice.
How long before qualified leads arrive?
Allow 2 to 3 weeks of setup, then 4 to 8 weeks of delivery to gather enough data. With prime sourcing cycles that often exceed 12 months, judge the campaign on meeting quality rather than on first-quarter purchase orders.
Should the video be priced separately?
Yes, it usually is: 450 to 1,200 USD if you supply shop floor footage. A full on-site shoot with a crew is a different scope and deserves its own quote.
Why insist on weekly reporting?
Because 4,500 USD of media is spent in four weeks, and waiting until month end to fix targeting can waste over 1,000 USD of clicks. A weekly review tied to the CRM lets you cut a dead audience fast.
Get found by the customers already looking for you. Start with a 100,000 FCFA visibility audit (about 152 EUR, credited against setup if you start within 30 days), then a Traffic Engine plan sized to your market, with a weekly report on the quote requests it brings in. Traffic Engine. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
