The verdict in three sentences
A law firm in Singapore gets comparable website quotes only when its brief settles practice area pages, lawyer profiles, intake form fields, publicity review and PDPA handling before any agency call. In 2026, vague briefs bring Singapore quotes anywhere from USD 7,500 to 46,000 (about SGD 10,000 to 60,000, ballpark from typical agency quotes), while a precise brief usually lands between USD 11,500 and 27,000. Below: the checklist, the intake fields to collect or avoid, a weighted grid for three quotes, and how the Kolonell fixed grid (USD 2,900, 4,900 or 8,900) answers it.
What goes into the checklist, block by block?
| Block | What the brief must state | Law firm detail |
|---|---|---|
| Goals and audiences | who should contact you and why | corporate clients around Raffles Place and Marina Bay, individuals with family or employment matters, referrers, candidates |
| Pages and templates | page list, template count | home, firm, practice areas (one template), lawyer profiles (one template), insights, careers, contact, legal notices |
| Content ownership | writer, approver, sign-off | each practice head drafts, the managing partner signs off every page against the publicity rules |
| Languages | primary, optional, who translates | English primary; Chinese optional in Premium (the multilingual tier, languages set in the quote) |
| Integrations | one line each | CRM routing, meeting booking, newsletter, client portal or document exchange link (any build on quote) |
| Accessibility | target | WCAG 2.2 AA on all templates |
| Data protection | law and form rules | PDPA, overseen by the PDPC: purpose notice, minimum fields, consent for marketing |
| Ownership | accounts | domain, hosting, analytics and Search Console in the firm's name |
| SEO migration | if a site exists | URL inventory, 301 map for practice pages and articles |
| Acceptance criteria | sign-off rules | forms tested, redirects verified, publicity review recorded, zero critical accessibility errors |
| Timeline and budget | dates and bracket | launch month, bracket in USD or SGD |
Publicity, stated generally. Publicity by Singapore law practices is governed by the Legal Profession (Publicity) Rules, which restrict claims and comparisons. The brief should say the site carries no case results, no rankings, no client names and no testimonials unless the firm has confirmed they are permitted. This is not legal advice.
Which intake form fields should the brief specify?
An intake form is where law firm sites most often over-collect. Write the field list into the brief so every agency builds the same thing.
| Field | Collect? | Why |
|---|---|---|
| Name, email, phone | yes | needed to reply |
| Names of other parties | yes, short field | lets the firm run a conflict check before engaging |
| Practice area (drop-down) | yes | routes the enquiry to the right team |
| Short description of the matter | yes, with a length limit and a warning not to share confidential details | enough to triage |
| Documents upload | no, on the public form | sensitive documents go through a secure channel after engagement |
| NRIC number | no | not needed at enquiry stage under PDPA guidance on identification numbers |
| Disclaimer checkbox | yes | confirms the form does not create a lawyer-client relationship |
How does a precise brief change the quotes?
| Item | Vague brief | Precise brief | Typical effect (2026 ballpark) |
|---|---|---|---|
| Practice areas | our main areas | 8 areas on 1 template | design stays at one template |
| Lawyer profiles | team page | 12 profiles on 1 template, photos supplied | photography excluded or priced |
| Chinese | maybe Chinese | Chinese for 4 pages in phase 2 | translation phased, not padded |
| Portal | secure client area | link to existing document exchange | removes builds of USD 10,000 or more |
| Migration | redo the site | 85 URLs listed, 301 map required | migration becomes a fixed line |
| Spread | USD 7,500 to 46,000 | USD 11,500 to 27,000 | quotes become comparable |
How do you weight and score three quotes?
Score each criterion from 1 to 5, multiply by its weight, add up. Maximum: 65 points.
| Criterion | Weight | Quote 1 | Quote 2 | Quote 3 |
|---|---|---|---|---|
| Checklist coverage | x3 | 4 (12) | 3 (9) | 5 (15) |
| Publicity review process | x3 | 3 (9) | 5 (15) | 2 (6) |
| Intake form and PDPA | x2 | 4 (8) | 4 (8) | 3 (6) |
| Migration plan | x2 | 3 (6) | 4 (8) | 3 (6) |
| Price against bracket | x2 | 3 (6) | 2 (4) | 5 (10) |
| Support terms | x1 | 4 (4) | 3 (3) | 2 (2) |
| Total (out of 65) | 45 | 47 | 45 |
Quote 2 wins on the publicity review, the criterion a regulated profession should weight most. Quotes 1 and 3 tie; the tie-break goes to quote 1, which scores higher on publicity review.
How does the Kolonell fixed grid answer the checklist?
Starter USD 2,900 fits a compact English site. Growth USD 4,900 covers a fuller English site with practice area and profile templates and an insights section. Premium USD 8,900 is the multilingual tier, languages set in the quote, for English and Chinese. Each tier includes a project manager reachable in the Singapore time zone, native English or French copywriting, delivery in 3 to 4 weeks once content is ready and 3 months of support. Client portals, document exchange builds, CRM integrations beyond form routing and search work beyond the migration are on quote, as is maintenance after the 3 included months. See the international offer page.
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Mini case study
Illustrative example: Kestrel Quay Law, a fictional employment and family practice in Tanjong Pagar, has 85 indexed URLs, 8 practice areas and 12 lawyer profiles.
- Option A, English only: Kolonell Growth, USD 4,900
- Option B, English and Chinese: Kolonell Premium, USD 8,900, plus a freelance Chinese translator (third-party cost, market assumption) for about 5,000 words at SGD 0.15 to 0.25 per word, so SGD 750 to 1,250, roughly USD 580 to 960; total USD 9,480 to 9,860
- Local precise-brief range for comparison: USD 11,500 to 27,000
- Internal time: about 1 hour per practice page for the publicity review, so 8 hours
The firm picked option A for launch and kept Chinese as a phase 2 line in the brief.
FAQ
How detailed should the practice area list be?
List every area you want a page for, with one line of scope each. Eight areas on one template is a common size and keeps design work to 1 template.
Can we publish notable matters?
Only if the firm has confirmed this is permitted under the publicity rules and client confidentiality allows it. By default, the checklist should state 0 case results on the site.
Does an enquiry form create a lawyer-client relationship?
The form should say clearly that it does not, with a checkbox the visitor ticks. Keep the matter description to a few lines, around 500 characters.
Is Chinese worth it at launch?
It depends on your client base. Many firms launch in English on Growth at USD 4,900 and add Chinese later; adding it at launch means Premium at USD 8,900.
How long from signed checklist to launch?
Kolonell delivers in 3 to 4 weeks once content is ready. The publicity review usually adds 1 week on the firm's side.
Let's scope your project. Send us your checklist, even as a draft, and we will return a fixed scope, a price on the USD grid and a 3 to 4 week plan. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
