The verdict in three sentences
In Miami, a firm that asks for quotes without a written document receives proposals from $7,000 to $50,000 that do not describe the same website. A twelve-item requirements checklist, with English and Spanish defined page by page and each integration on its own line, makes the quotes comparable. The content review against Florida Bar advertising rules belongs in it as a scheduled step, with a named owner.
The twelve items to write before contacting an agency
This list is built for a firm in Brickell, Coral Gables or Downtown serving international clients, many from Latin America, in real estate, immigration or commercial litigation.
- Goals: two or three outcomes expected from the site, for example qualified inquiries per practice area.
- Audiences: local business clients, Latin American families and entrepreneurs, referring counsel.
- Site map: number of pages and templates (home, practice area, attorney, publication, contact).
- Languages: English and Spanish, stating whether every page is translated or only key pages.
- Content ownership: who writes, who approves, which partner signs off on compliance.
- Advertising rules: review of every page against the Florida Bar's lawyer advertising rules (required statements, past results, specialization claims). This is not legal advice: your compliance lead decides.
- Intake form: minimal fields, plus a notice that submitting does not create an attorney-client relationship and that confidential information should not be sent.
- Integrations: case management software, intake CRM, scheduling, each on a separate line.
- Accessibility: WCAG 2.2 AA target, since ADA Title III claims are frequent in the US.
- Ownership: domain, hosting and accounts in the firm's name.
- SEO migration: inventory of existing URLs, 301 redirect map, Search Console check.
- Acceptance, timeline and budget: delivery criteria, target date, budget range.
How does precision change the quotes?
2026 ballpark, based on typical Miami agency quotes and public agency rate pages.
| Requirement | Vague wording | Precise wording | Effect on the quote spread |
|---|---|---|---|
| Languages | bilingual site | Full English, Spanish on 14 pages | $3,000 to $15,000 gap narrowed to $2,000 to $5,000 |
| Practice areas | our expertise | 6 practice pages, 1 template | $5,000 to $20,000 narrowed to $3,000 to $7,000 |
| Attorney profiles | the team | 9 profiles, 1 template, photos supplied | unpriced narrowed to $1,000 to $3,000 |
| Intake | smart form | 5 fields, notice, routed to a dedicated inbox | $500 to $12,000 narrowed to $300 to $1,000 |
| Case management | connected to our software | No integration in phase 1 | up to $25,000 narrowed to $0 |
| Migration | lose nothing on Google | 90 URLs, 301 map approved before switchover | unpriced narrowed to $800 to $3,000 |
Connecting the case management software or the CRM stays a separate line, on quote, because it depends on the vendor and its API.
How do you score three quotes?
Each criterion is scored out of 5; weighted score = weight × score ÷ 5. The total is out of 100.
| Criterion | Weight | Quote A | Quote B | Quote C |
|---|---|---|---|---|
| Coverage of the twelve items | 25 | 4 | 3 | 5 |
| Compliance review step scheduled | 20 | 3 | 4 | 4 |
| Handling of Spanish | 20 | 4 | 3 | 4 |
| Price transparency, on-quote lines isolated | 20 | 3 | 5 | 4 |
| Account ownership and support | 15 | 4 | 2 | 4 |
| Total | 100 | 72 | 69 | 85 |
Check for quote C: 25 × 5 ÷ 5 + 20 × 4 ÷ 5 + 20 × 4 ÷ 5 + 20 × 4 ÷ 5 + 15 × 4 ÷ 5 = 25 + 16 + 16 + 16 + 12 = 85.
Where does the Kolonell grid fit?
Our international offer is a fixed price per tier: Starter $2,900, Growth $4,900, Premium $8,900 (the multilingual tier, languages set in the quote). A firm that wants English and Spanish lands on Premium. Included: a project manager reachable in Miami's time zone, native English copywriting, delivery in 3 to 4 weeks once content is approved, 3 months of support. Items 1 to 7 and 9 to 12 sit inside the tier; item 8 (case management, CRM, scheduling) and any custom application are on quote. As a real reference in professional services, Kolonell built the website of TR Signing Group, a signing services company in New Jersey.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Mini case study
Illustrative example: Ortega Vance Law, a fictional five-attorney firm in Brickell handling immigration and commercial litigation, wants an English and Spanish site. Three Miami agencies reply between $15,000 and $35,000. With Kolonell: Premium $8,900, plus a review of the Spanish pages by an independent legal translator (third-party cost, about $1,200). Known total: 8,900 + 1,200 = $10,100, which is $4,900 below the lowest local quote. The intake CRM connection is priced separately, on quote, and so is upkeep after the 3 included months.
FAQ
Does the Florida Bar care about a firm's website?
Yes, Florida's lawyer advertising rules also apply to websites. Plan at least 1 full review by a partner before go-live and have sensitive points checked by your counsel.
Do we need every page in Spanish?
Not necessarily. Ten or so key pages (home, practice areas, contact) often cover the essentials; write the exact number into the requirements so quotes are comparable.
What should the intake form say?
It should keep fields to 4 or 5 and warn that submitting does not create an attorney-client relationship. Ask visitors not to attach confidential documents at this stage.
How long does writing the requirements take?
Allow 6 to 10 hours for a five-attorney firm. That time comes back quickly when you compare quotes.
Does the Kolonell grid include case management integration?
No, the $2,900 to $8,900 tier covers the website. Integrations are priced separately, on quote, after reading the vendor's documentation.
Let's scope your project. Send your twelve items, even partial, and we will price them on the grid with integrations isolated, for delivery in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
