The verdict in three sentences
For a law firm in Stockholm, a redesign costs a 2026 ballpark of SEK 200,000 to 600,000 at a local agency, roughly EUR 18,000 to 54,500, against EUR 4,500 (Growth) or EUR 8,200 (Premium) on Kolonell's fixed grid. The work that decides success is not visual: it is the URL inventory of practice areas, lawyer profiles and publications, followed by a 301 redirect map. Once content is ready, delivery takes 3 to 4 weeks, and the professional conduct review of copy belongs among the acceptance conditions.
This guide is for partners and marketing leads at firms in Norrmalm, Östermalm and Södermalm working in corporate, employment, real estate, or for tech and fintech clients.
What signals say it is time to redesign?
- Lawyer profiles still show partners who left two years ago, or exist only in Swedish.
- Practice areas were reorganised internally, but the site keeps the old structure.
- Publications are stuck in a CMS only the previous vendor can update.
- The contact form does not state that submitting it creates no lawyer-client relationship, and asks for unnecessary detail.
- The English version, essential for international tech clients, has no URLs of its own.
What budget should you plan, in kronor and euros?
| Provider | 2026 ballpark | Approximate equivalent | Note |
|---|---|---|---|
| Established agency (Norrmalm, Östermalm) | SEK 350,000 to 600,000 | about EUR 32,000 to 54,500 | workshops, identity, Swedish copy |
| Mid-size agency | SEK 200,000 to 350,000 | about EUR 18,000 to 32,000 | custom design, client supplies content |
| Boutique studio | SEK 100,000 to 250,000 | about EUR 9,100 to 22,700 | adapted theme, limited migration |
| Freelancer | SEK 50,000 to 150,000 | about EUR 4,500 to 13,600 | execution only |
| Kolonell Starter | EUR 2,700 | not applicable | niche firm, key pages |
| Kolonell Growth | EUR 4,500 | not applicable | practice areas, profiles, publications, CMS |
| Kolonell Premium | EUR 8,200 | not applicable | the multilingual tier (languages set in the quote) |
SEK amounts are ballparks from typical quotes and public rate pages of local agencies, converted approximately into EUR. Kolonell prices include a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks and 3 months of support. Online booking, client portals and secure document exchange stay on quote. See the international offer.
What must be inventoried before design starts?
Example for a mid-size firm focused on employment and real estate:
| Content type | Typical volume | Action |
|---|---|---|
| Practice-area pages | 9 | keep slugs where possible, otherwise 301 |
| Lawyer profiles | 18 | 301 from old path to new profile |
| Former lawyers' profiles | 6 | 301 to the team page |
| Publications and insights | 120 | migrate with original dates, one-to-one 301 |
| English pages | 30 | /en/ prefix, hreflang tags |
| PDF guides | 15 | keep URLs or 301 |
| Contact forms | 3 | rebuild with notice and conflict fields |
That is 198 content URLs to map. Rebuilt forms carry a notice that submitting creates no lawyer-client relationship, conflict-check fields (opposing party name) and nothing beyond what is needed, in line with the GDPR minimisation principle, supervised by IMY (Integritetsskyddsmyndigheten). This is not legal advice.
Timeline and risks
On Kolonell's side: inventory and redirect map in the first 3 days, design in week 1, build and publications migration in weeks 2 and 3, QA and conduct review in week 4. A local agency typically needs 12 to 18 weeks. Risks to handle:
- traffic loss on practice pages: 301 map and Search Console monitoring for 8 weeks;
- publications migration: spot-check 20 articles (dates, authors, internal links);
- integrations (calendar, CRM): checklist before cutover;
- downtime: DNS TTL lowered 48 hours ahead, Friday evening cutover;
- copy compliance: the title advokat is reserved to members of the Swedish Bar Association (Sveriges advokatsamfund), and professional rules frame marketing; no rankings, case results or unverified specialist claims.
Local agency or remote studio: what decision grid?
| Criterion | Weight | Local agency | Kolonell | Freelancer |
|---|---|---|---|---|
| Budget fit | 30% | 2 | 5 | 4 |
| Speed | 20% | 2 | 5 | 3 |
| Native Swedish copy | 20% | 5 | 2 | 3 |
| In-person workshops | 10% | 5 | 1 | 3 |
| Redirect method | 20% | 4 | 4 | 2 |
| Weighted score out of 5 | 100% | 3.3 | 3.8 | 3.1 |
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Illustrative scores: if native Swedish copy weighs 40% for you, the local agency comes out ahead. That is the typical case of a firm with a mostly Swedish-speaking client base and no in-house writer. Kolonell writes natively in English and French; Swedish comes from your team or an independent legal translator.
Mini case study
Illustrative example: Sofia, managing partner of an 18-lawyer firm in Östermalm, compares two quotes for a Swedish and English site.
- Local agency: SEK 380,000, about EUR 34,500, 15 weeks.
- Kolonell Premium: EUR 8,200, plus an independent Swedish legal translator (third-party cost) at EUR 1,500, so EUR 9,700.
- Gap: about 34,500 minus 9,700 = EUR 24,800.
- Redirect map: 198 URLs at about 2 minutes each, 6.6 hours of work, included in both cases.
FAQ
How much does a law firm website redesign cost in Stockholm?
At a local agency, SEK 200,000 to 600,000, roughly EUR 18,000 to 54,500. At Kolonell, from EUR 2,700 (Starter) to EUR 8,200 (Premium).
How long does the project take?
3 to 4 weeks once content is ready at Kolonell, against 12 to 18 weeks at a local agency. The conduct review is planned in week 4.
Should we keep profiles of lawyers who left?
No, but their old URLs must 301 to the team page. In our example, 6 profiles are concerned.
Does the contact form need to change?
Yes: a notice that submitting creates no lawyer-client relationship, conflict fields and minimal data. Expect 3 forms at a mid-size firm.
Is online booking included?
No, it is priced on quote, like a client portal. The standard contact form is included from Starter at EUR 2,700.
Let's scope your project. A law firm redesign with a full URL inventory, EUR 4,500 or 8,200 depending on tier, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
