The verdict in three sentences
A St Helier firm should redesign when its international intermediaries (fiduciaries, fund administrators, advisers in London or Switzerland) can no longer reach the right lawyer and regulatory briefing in two clicks. A Jersey agency typically quotes £12,000 to £30,000, a London agency more, while Kolonell works on a fixed grid of £2,300, £3,900 or £6,900, delivered in 3 to 4 weeks once content is ready. The main risk is the insights archive: migrated badly, it costs both traffic and credibility.
Why is an offshore firm redesign different?
A firm on the Esplanade or Broad Street speaks to audiences with little in common. Each audience needs specific templates.
| Audience | What they look for | Pages to redesign |
|---|---|---|
| Fund administrators and sponsors | Dated regulatory briefings, contacts by area | Funds hub, filterable insights |
| Fiduciaries and trust companies | Trust litigation lawyers, Royal Court procedure | Lawyer profiles, trusts pages |
| In-house legal teams | Company structuring, timelines | Corporate pages, team |
| High-net-worth individuals | Discretion, estate planning | Private client pages, understated form |
| Jersey property buyers | Conveyancing steps, documents needed | Property guide, contact |
| Trainees and candidates | Firm culture, careers | Careers page |
What budget should you plan in 2026?
2026 ballpark, based on typical agency quotes and public agency rate pages, excluding local tax.
| Option | Range | Who you deal with | Common limitation |
|---|---|---|---|
| Island freelancer | £4,000 to £10,000 | One person | Little capacity for a large archive |
| Jersey agency | £12,000 to £30,000 | Local team, on-site workshops | 10 to 16 week timelines |
| London legal-sector agency | £25,000 to £60,000 | Dedicated team | Cost and length of discovery |
| Kolonell Starter | £2,300 | Project manager reachable in Jersey hours | Best for 2 to 5 lawyer firms |
| Kolonell Growth | £3,900 | Project manager, native English copywriting | Mid-size archive |
| Kolonell Premium | £6,900 | Same, wider scope | Premium (the multilingual tier, languages set in the quote) |
Every Kolonell tier includes delivery in 3 to 4 weeks and 3 months of support; see the international website offer. Still on quote: client extranet, data room or document exchange, case management or CRM integration, booking, and any search work beyond the migration.
How does the redesign run, and which risks should you anticipate?
Once partners and compliance have approved the content:
- Week 1: Search Console export, crawl, archive triage (keep, update, retire with redirect), 301 map.
- Week 2: templates per audience, funds hub, lawyer profiles with practice areas and admission described plainly.
- Week 3: briefings migrated with date, author and practice area, minimised forms, cookie consent.
- Week 4: compliance review, testing, switch, 404 monitoring.
| Risk | Likelihood | Impact | Mitigation |
|---|---|---|---|
| Broken insights URLs | High | High | One-to-one 301 redirects, or to the topic hub for retired briefings |
| Outdated briefings shown as current | Medium | High | 'Up to date as of' line, retire superseded notes |
| Inconsistent lawyer profiles | Medium | Medium | Single template, sign-off by each lawyer |
| Form collecting too much | Medium | High | Minimal fields, notice that no lawyer-client relationship is created |
| Broken extranet link | Low | High | Staging test, extranet quoted separately |
| Downtime during the switch | Low | Medium | Low TTL, rollback ready |
Advocates and solicitors of the Royal Court are bound by professional rules, and the Law Society of Jersey oversees the profession. Before go-live a partner reviews the marketing content: no rankings, no case outcomes or client names, no unsupported 'best' or 'specialist' wording. On data, the Data Protection (Jersey) Law 2018 applies, overseen by the Jersey Office of the Information Commissioner: privacy notice, retention period for enquiries, cookie consent. Targeting WCAG 2.2 AA is good accessibility practice. This is not legal advice.
Questions to ask: how will the archive be triaged and who approves each removal? Where is form data hosted? Does the .je domain stay in the firm's name? Who monitors Search Console after the switch?
When is a Jersey agency still preferable?
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An island agency keeps the edge for in-person workshops with several partners, a photo session in your offices, monthly support from a team that knows the local finance community, or an extranet tied to your internal tools. For a redesign with a defined scope, Kolonell is faster and fixed-price; a free quote request lets you compare.
Mini case study
Illustrative example: Sophie is head of business development at a fictional 22-lawyer firm on the Esplanade. The archive holds 420 briefings. After triage, 35% are superseded: 147 are retired with a redirect to their topic hub and 273 are migrated with their dates. A London agency quotes £38,000 over 16 weeks. Kolonell Premium costs £6,900, a £31,100 difference, for 4 weeks of production after sign-off. The map has 420 redirect lines, each checked before the switch.
FAQ
How much does a law firm redesign cost in St Helier?
A Jersey agency often charges £12,000 to £30,000 in 2026. Kolonell offers £2,300, £3,900 or £6,900 depending on the tier.
What should we do with old regulatory briefings?
Triage them: keep, update or retire. Each retired briefing gets a 301 redirect to its hub, which preserves inbound links.
How long does the project take?
3 to 4 weeks of production once content is ready. Partner and compliance sign-off often takes 3 to 6 weeks.
Is a client extranet included in the £6,900 Premium tier?
No, extranets and document exchange are quoted separately. Premium covers a wider public site with 3 months of support.
Which data protection framework applies?
The Data Protection (Jersey) Law 2018, overseen by the JOIC. The form limits fields and states a retention period, for example 12 months.
Let's scope your project. A St Helier law firm redesign with archive triage, a 301 map and compliance review, from £2,300 to £6,900, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
