The verdict in three sentences
A Basel law firm should plan a redesign when its German site no longer serves the English-speaking life sciences clients and the French or German cross-border workers who now make up a real share of its enquiries. Depending on pages and languages, Basel agencies typically quote CHF 8,000 to 45,000, while Kolonell applies a fixed grid of CHF 2,700 (Starter), CHF 4,500 (Growth) and CHF 8,200 (Premium) delivered in 3 to 4 weeks once content is ready. The main risk is a trilingual URL migration done without a redirect map, which can wipe out years of search visibility on practice and lawyer pages.
Who is your site really for?
Firms in Grossbasel, Kleinbasel and St. Alban advise a mix that few Swiss cities share: pharma and life sciences companies, their international staff, and cross-border workers commuting from France and Germany, alongside classic corporate and employment work.
| Audience | Main language | Pages they need | Common state on an older site |
|---|---|---|---|
| Life sciences companies | English, German | Corporate, contracts, employment, regulatory contacts | English pages thinner than German ones |
| International staff | English | Employment, permits, family matters | No clear English entry point |
| Cross-border workers from France | French | Employment, social security questions, tax contacts | Missing or machine-translated French |
| Cross-border workers from Germany | German | Employment, termination, contracts | Mixed Swiss and German terms |
| Local SMEs and families | German | Corporate, inheritance, real estate | Adequate, but slow on mobile |
| Referring lawyers | German, English | Lawyer profiles, languages spoken | Profiles without languages or bar admissions |
If two audiences cannot find their language within one click, the structure needs rethinking, not just a new theme.
What budget fits your scope?
The agency column is a 2026 ballpark based on typical Basel and northwestern Swiss agency quotes and public rate pages, not a survey.
| Scope scenario | Typical Basel agency quote (CHF) | Typical agency timeline | Kolonell tier and price |
|---|---|---|---|
| Compact: 10 to 15 pages, German only | 8,000 to 15,000 | 6 to 8 weeks | Starter, CHF 2,700 |
| Standard: 25 to 40 pages, German, insights section | 15,000 to 28,000 | 8 to 12 weeks | Growth, CHF 4,500 |
| Extended: 40 to 60 pages, German, English and French | 25,000 to 45,000 | 12 to 16 weeks | Premium (the multilingual tier, languages set in the quote), CHF 8,200 |
| Client portal or document exchange | Often CHF 10,000 or more on top | 4 to 8 extra weeks | On quote |
| Booking or practice management integration | Varies by tool | Varies | On quote |
Every Kolonell international package includes a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks and 3 months of support. German copy comes from the firm or is proofread by an independent translator, a third-party cost. SEO work beyond the migration itself is on quote.
How do you migrate three languages without losing rankings?
Start with a full export of current URLs from your CMS, analytics and Search Console. Then map each one.
| Old URL pattern | New URL pattern | Action |
|---|---|---|
| /taetigkeitsgebiete/arbeitsrecht | /de/arbeitsrecht | 301 to the German page |
| /en/employment-law.html | /en/employment-law | 301 to the English page |
| /team/dr-name | /de/team/name and /en/team/name | 301 to German, hreflang links both |
| /aktuelles/2021/beitrag-titel | /de/insights/beitrag-titel | 301, keep original date |
| /kontakt?ref=old | /de/kontakt | 301, update form |
| French pages (new) | /fr/droit-du-travail | New, hreflang with DE and EN |
Timeline. Before kickoff the firm needs 2 to 3 weeks to gather approved texts in each language. Kolonell then runs structure and design in week 1, build and migration in weeks 2 and 3, compliance review, accessibility checks and launch in week 3 to 4. Basel agencies usually need 8 to 16 weeks for the same work.
What else can go wrong, and how do you prevent it?
- Inconsistent terminology across languages. Swiss German, German German and French legal terms differ; agree a short glossary of 20 to 30 terms before writing.
- Intake forms collecting too much. Ask only for contact details, the opposing party for a conflict check and a short description. State that sending the form does not create a lawyer-client relationship and give a retention period.
- Cross-border data questions. The revised Federal Act on Data Protection (nLPD, in force since 1 September 2023) applies, overseen by the FDPIC; the GDPR may also apply when you target residents of France or Germany. Name your hosting location and processors.
- Marketing claims. Swiss professional rules expect lawyers' advertising to stay objective, and lawyers practising in court are entered in a cantonal register. Avoid superlatives, never publish client names or case results without checking the rules and consent, and have a partner approve all claims before go-live.
- Lost integrations. List newsletter, booking and document tools in week 1; anything beyond a link goes on quote.
- Downtime. Switch DNS in a quiet window with a rollback plan.
This is not legal advice.
Questions to ask any provider
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- How do you handle hreflang across German, English and French?
- Who writes or proofreads each language?
- How many URLs does the redirect map cover, and who tests it?
- Where are form submissions stored?
When a Basel agency is the better choice
Choose a local agency if you need workshops in Swiss German at your office, a full rebrand with on-site photography, or a document exchange portal tightly linked to your practice software. Firms with several offices across the region may also prefer a supplier they can meet weekly.
Mini case study
Illustrative example: Lukas Meier runs a fictional 5-lawyer boutique in St. Alban focused on employment law for cross-border workers and life sciences contracts. His site has 55 URLs in German and a thin English section; he wants French too. A Basel agency quoted CHF 32,000. He chooses Kolonell Premium at CHF 8,200 for German, English and French, with English and French written natively, and pays an independent translator about CHF 1,200 to proofread the German. Total: CHF 9,400, or CHF 22,600 below the agency quote. His intake form drops from 11 fields to 6, and the redirect map covers all 55 old URLs plus hreflang for the new French pages.
FAQ
What does a law firm redesign cost in Basel in 2026?
Typical agency quotes run from CHF 8,000 for a compact German site to CHF 45,000 for a trilingual one. Kolonell's fixed grid is CHF 2,700, CHF 4,500 or CHF 8,200.
Can we add French for cross-border clients?
Yes. Premium, the multilingual tier with languages set in the quote, handles German, English and French with hreflang between versions.
How long until launch?
Allow 2 to 3 weeks to collect approved content, then 3 to 4 weeks for the build. Agencies typically take 8 to 16 weeks.
Which data protection law applies to our forms?
The nLPD applies in Switzerland, and the GDPR may also apply when you target EU residents such as cross-border workers. Keep forms to about 6 fields and state a retention period.
What happens after the 3 months of support?
Maintenance and hosting beyond the 3 included months are on quote.
Let's scope your project. Tell us your URL count, the languages you need and your target launch, and we will send a fixed price and a 3 to 4 week plan. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
