The verdict in three sentences
A law firm site must be sober and compliant with professional ethics while generating qualified enquiries. In 2026, a legal showcase site costs 35,000 to 90,000 MAD depending on the number of practice areas and the content strategy. The real profitability lever is not the design but the legal blog and online booking, which turn SEO traffic into matters.
Pricing grid by tier 2026
The price depends on the number of practice-area pages, the blog and conversion features. Here are the three 2026 tiers for a New York firm.
| Tier | Content | MAD price 2026 | Timeline |
|---|---|---|---|
| Essential | 5-7 pages, team profile | 35,000-50,000 | 4-5 weeks |
| Growth | + practice-area pages, blog | 50,000-70,000 | 5-6 weeks |
| Premium | + online booking, advanced SEO, bilingual | 70,000-90,000 | 6-8 weeks |
| Maintenance/month | Security, backups, content | 800-2,500 | — |
Template vs bespoke and conversion levers
A firm can start on a template, but bespoke pays off over time in credibility and SEO. 2026 comparison and the impact of conversion levers.
| Criterion | Template | Bespoke |
|---|---|---|
| Upfront cost | 15,000-30,000 MAD | 50,000-90,000 MAD |
| Distinctive design | No | Yes |
| SEO legal blog | Limited | Full |
| Online booking | Rare | Built in |
| Ethics compliance | To check | Framed |
| Contact rate (estimate) | 1.2 % | 2.4 % |
| Lifespan | 1-2 years | 4-5 years |
Key conversion levers: short form per practice area, online booking, anonymised client testimonials, articles answering frequent legal questions.
Mini case study
Mr Bennani, managing partner of a business law firm in New York (7 lawyers), invests 68,000 MAD in a premium site with four practice-area pages, a legal blog and online booking. Before, the corporate site generated 3 enquiries a month. Thanks to the blog ranking on queries like "commercial contract", the firm reaches 8 qualified enquiries a month within six months. If one matter in five converts into an engagement worth 25,000 MAD in fees, the site pays for itself in a quarter.
FAQ
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Must a lawyer's site follow specific rules?
Yes: professional ethics govern advertising and permitted statements. The site must stay sober, factual and free of aggressive selling. A vendor who knows these rules avoids missteps.
Is the legal blog worth it?
Yes: it is the main driver of qualified traffic. Articles answering frequent questions rank on Google and bring in contacts ready to consult, at a marginal cost once the site is live.
Template or bespoke for a firm?
A template (15,000-30,000 MAD) works to start, but bespoke (50,000-90,000 MAD) roughly doubles the contact rate thanks to distinctive design, SEO and online booking.
Do I need a bilingual version?
For a business firm working with international clients, yes. Bilingual sits in the premium tier and widens the audience.
What maintenance budget should I plan?
Between 800 and 2,500 MAD a month depending on changes: security, backups, blog updates and compliant hosting.
Let's scope your project. Law firm showcase site, practice-area pages, legal blog and online booking, indicative budget 35,000-90,000 MAD, go-live within 5 to 8 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
