The verdict in three sentences
Below 25 deliveries a day, an aggregator like Sendy or Glovo is the cheapest option because you only pay for what you actually ship. Past roughly 35 drops a day, an in-house fleet of salaried riders pushes the unit cost below 120 KES. The tipping point depends mostly on your volume, your zones, and your successful-delivery rate.
Cost per order: aggregator vs in-house fleet
An aggregator charges per drop with no commitment. An in-house fleet turns a variable cost into a fixed one: salary, motorbike, fuel, insurance. Here are the 2026 orders of magnitude in Nairobi.
| Item | Sendy / Glovo | In-house rider |
|---|---|---|
| Cost per drop (CBD, close) | 200-300 KES | ~90 KES amortised |
| Cost per drop (Rongai, far) | 350-450 KES | ~160 KES amortised |
| Monthly rider salary | 0 | 25 000-40 000 KES |
| Bike + maintenance /month | 0 | 8 000-12 000 KES |
| Fuel /month | included | 6 000-10 000 KES |
| Commitment | none | fixed, even on slow days |
| Successful-delivery rate | ~88 % | ~94 % |
The in-house fleet costs more in fixed overhead, but each extra drop is nearly free. The aggregator costs nothing on slow days but charges full price during peaks.
The break-even, in numbers
Take an in-house rider at 32 000 KES salary + 10 000 KES bike/maintenance + 8 000 KES fuel = 50 000 KES/month, about 1 900 KES/working day (26 days). Against an average aggregator cost of 320 KES/drop:
| Volume /day | Aggregator cost /day | Fleet cost /day | Winner |
|---|---|---|---|
| 10 drops | 3 200 KES | 1 900 KES (under-used) | Aggregator (quality) |
| 20 drops | 6 400 KES | 1 900 KES | Close |
| 25 drops | 8 000 KES | 1 900 KES | Break-even |
| 35 drops | 11 200 KES | 1 900 KES | Fleet |
| 45 drops | 14 400 KES | 3 800 KES (2 riders) | Fleet |
One rider realistically handles 20-25 drops/day across Nairobi (average window 45-90 min with traffic). Beyond that you need a second rider, which puts the real tipping point near 35 drops/day once capacity is factored in.
The hybrid model that often wins
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The smartest 2026 strategy is not binary. A 1-2 rider in-house fleet covers baseline volume and frequent zones (CBD, Westlands); the aggregator absorbs peaks and far zones like Rongai. This smooths the fixed cost while keeping a high successful-delivery rate on your repeat customers.
Mini case study
Grace runs an online cosmetics store in Nairobi (Westlands). She does 30 deliveries/day, 20 of them within 5 km. On 100 % Glovo she pays 30 x 320 = 9 600 KES/day, about 250 000 KES/month. She switches to a hybrid model: 1 in-house rider (50 000 KES/month) for the 20 close drops, and Glovo for the remaining 10 (10 x 320 x 26 = 83 000 KES/month). Total: 133 000 KES/month, a saving of roughly 117 000 KES/month, with success rate climbing from 88 to 92 %.
FAQ
What is the average delivery time in Nairobi in 2026? Expect 45 to 90 minutes depending on zone and time of day. Uhuru Highway and Waiyaki Way jams can double that during the evening rush.
At what volume should I hire a rider? Break-even shows up around 25 drops/day, and the fleet becomes clearly cheaper past 35, once bike and fuel are amortised (~50 000 KES/month per rider).
Does an aggregator guarantee delivery? No, the success rate sits around 88 % versus ~94 % for a trained, motivated in-house rider who knows your products. Failed drops cost you in returns and unhappy customers.
How do I build delivery cost into checkout? A geolocated zone-based rate, calculated automatically at the cart, prevents overcharging and disputes. It is the logical complement to an optimised fleet.
Can I track in-house riders in real time? Yes, a small dispatch app with GPS tracking lets you assign drops, measure idle time, and give the customer proof of delivery.
Let's talk about your project. We wire up your store, your zone-based delivery pricing, and, if needed, a dispatch app for your riders. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
