The verdict in three sentences
For a land surveying firm in Dublin, a brochure website costs between EUR 3,500 and EUR 12,000 excl. VAT to build, plus EUR 90 to 180 per month in maintenance. The deciding factor is not the entry price but the cost per boundary survey enquiry over 3 years, since 62% of your quote requests already come from Google. Above 15 enquiries a month, the custom site with online booking becomes the most profitable option per euro invested.
What a surveyor's client is actually looking for
A homeowner buying a plot in Swords, a developer launching a housing scheme in Naas or a solicitor who needs a land registry compliant map do not read your brochure. They search "boundary survey Dublin", "site subdivision Kildare" or "land surveyor near me" and call the top three results. Your site must therefore do three things: rank locally, reassure on professional accreditation, and turn the visit into a qualified request (plot address, folio reference, type of assignment).
| Assignment | Share of web enquiries (2026 estimate) | Average fee excl. VAT | Search intent |
|---|---|---|---|
| Boundary survey | 34% | EUR 1,100 to 1,800 | High, sale deadline |
| Site subdivision | 22% | EUR 1,800 to 3,500 | High, building project |
| Topographic survey | 16% | EUR 900 to 2,500 | Medium, architects |
| Multi-unit property mapping | 11% | EUR 2,500 to 6,000 | Medium, managing agents |
| Building setting-out | 10% | EUR 600 to 1,400 | High, contractors |
| Expert witness work | 7% | On quote | Low volume, high value |
One dedicated page per assignment, listing the documents to provide and an indicative turnaround, converts 2 to 3 times better than a generic "Our services" page.
The three options priced over 3 years
Delivery takes 6 to 8 weeks depending on the option, copywriting included. EU hosting (for example OVH or a Dublin data centre) costs about EUR 15 per month for a brochure site.
| Item (excl. VAT) | WordPress premium theme | Local Dublin agency | Custom Next.js + booking |
|---|---|---|---|
| Build | EUR 3,500 | EUR 9,000 | EUR 12,000 |
| Pages delivered | 8 to 10 | 15 to 20 | 20 to 25 |
| Survey booking | Third-party plugin | Simple form | Built-in calendar + attachments |
| Monthly maintenance | EUR 90 | EUR 150 | EUR 180 |
| EU hosting | EUR 15/month | EUR 15/month | EUR 15/month |
| Total 3-year cost | EUR 7,280 | EUR 14,940 | EUR 19,020 |
| Average mobile PageSpeed score | 55 to 70 | 70 to 85 | 90 to 100 |
| Estimated leads per month | 6 to 9 | 10 to 14 | 15 to 22 |
WordPress is unbeatable if you simply want to exist online. The local agency brings copywriting and knowledge of the local market. Custom development pays off when you want to automate qualification: the client enters the folio reference, attaches the deed and picks a site visit slot, saving 15 to 20 minutes of admin per file.
The features that make the difference
| Feature | Indicative extra cost excl. VAT | Expected gain |
|---|---|---|
| Form with folio reference and deed upload | EUR 600 to 1,200 | Complete file from first contact |
| Coverage map (Dublin, Kildare, Wicklow, Meath) | EUR 400 to 900 | Stronger local SEO |
| Town pages (Swords, Naas, Bray, Navan) | EUR 250 per page | +20 to +35% local traffic |
| Booking calendar synced with Outlook | EUR 1,500 to 2,500 | 15 min of admin saved per request |
| Optimised Google Business Profile | EUR 300 to 500 | Visibility in the local pack |
| Solicitor and developer portal | EUR 2,000 to 3,500 | Referrer loyalty |
Mini case study
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Thomas runs an 8-person land surveying firm in Dublin and currently receives 9 web enquiries a month from a 2016 website. His conversion rate is 40% and his average fee is EUR 1,500. With a custom site at EUR 12,000, a realistic target is 16 enquiries a month. Gain: 7 enquiries × 40% × EUR 1,500 = EUR 4,200 of extra revenue per month. The build pays for itself in under 3 months, and the 3-year cost works out at about EUR 33 per enquiry; the EUR 11,740 premium over WordPress is covered by less than 3 months of extra revenue.
FAQ
How long does it take to build a land surveying firm's website?
Allow 6 weeks for WordPress and 8 weeks for a custom site, including 2 weeks of copywriting. The timeline depends mostly on how quickly the principal can approve content.
Can we show boundary survey prices online?
Yes, as long as you present indicative ranges (for example EUR 1,100 to 1,800) and state that the quote depends on the site. Sites showing a range receive about 25% more enquiries.
What maintenance budget should we plan?
Between EUR 90 and 180 per month for security updates, daily backups and 1 to 2 hours of changes. Without maintenance, a WordPress site averages one critical vulnerability per year.
Should the site mention professional accreditation?
Yes, your professional body membership and professional indemnity insurance should appear in the legal notice. It is also a trust signal that increases the contact rate.
Do we need EU hosting?
It is recommended under GDPR as soon as you receive deeds and ID documents. EU hosting costs about EUR 15 per month, or EUR 540 over 3 years.
Let's scope your project. Send us your monthly assignment volume, coverage area and booking constraints: we price a brochure site at EUR 3,500 to 12,000 delivered in 6 to 8 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
