The verdict in three sentences
Becoming a Kolonell referral partner means earning a commission on every project you refer, with rates that rise as the pole gets more premium. The 2026 scale: starter site 15% + 5% recurring, e-commerce 12%, marketplace 10%, institutional 8%. Because institutional tickets are huge, a lower rate there often earns far more than a high rate on a starter site.
The per-pole scale in plain terms
Each pole has its rate, calibrated on average project size and sales cycle. Here is the 2026 reference table.
| Pole | Sales commission | Recurring | Typical ticket | Partner earning (typical) |
|---|---|---|---|---|
| Starter site | 15% | 5%/mo | 250,000 FCFA | 37,500 FCFA + recurring |
| E-commerce | 12% | 5%/mo | 2,000,000 FCFA | 240,000 FCFA + recurring |
| Marketplace | 10% | — | 5,000,000 FCFA | 500,000 FCFA |
| Institutional | 8% | — | 25,000,000 FCFA | 2,000,000 FCFA |
The rate drops with the pole, but the absolute amount explodes: 8% of an institutional project dwarfs 15% of a starter site.
How much you can really earn
A partner's income depends on the mix of poles referred. Here are three 2026 scenarios for a full year.
| Partner scenario | Projects/year | Total commission (ballpark) |
|---|---|---|
| Starter-site volume | 24 sites at 250,000 FCFA | ~900,000 FCFA + recurring |
| E-commerce mix | 10 e-commerce at 2,000,000 FCFA | ~2,400,000 FCFA + recurring |
| One big institutional | 1 project at 25,000,000 FCFA | ~2,000,000 FCFA |
| Seasoned mixed partner | 12 sites + 4 e-commerce + 1 marketplace | ~2,000,000 FCFA + recurring |
The 5% recurring (starter and e-commerce) adds up every month and compounds year on year, which sets the builder partner apart from the one-off hunter.
Mini case study
Aminata, a referral partner based in Dakar, refers over one year: 8 starter sites (8 × 37,500 = 300,000 FCFA), 3 e-commerce at 2,000,000 FCFA (3 × 240,000 = 720,000 FCFA) and one institutional site at 25,000,000 FCFA (2,000,000 FCFA). Total sales commissions: 3,020,000 FCFA for the year. Add the 5% recurring on the 11 starter/e-commerce maintenance contracts and her monthly annuity climbs further. A single institutional deal weighed as much as 53 starter sites.
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FAQ
What are the per-pole commission rates in 2026?
Starter site 15% + 5% recurring, e-commerce 12% + 5% recurring, marketplace 10%, institutional 8%. Rates fall as the pole gets more premium, but tickets are far larger.
How much does a referred e-commerce earn?
On a 2,000,000 FCFA project the sales commission is 12%, i.e. 240,000 FCFA, plus 5% recurring on monthly maintenance.
Why is institutional only 8%?
Because tickets run from 5,000,000 to 25,000,000 FCFA and beyond: 8% of 25,000,000 FCFA = 2,000,000 FCFA, far more than 15% of a starter site.
Is there recurring on every pole?
The 5% recurring applies to starter-site and e-commerce maintenance contracts. On marketplace and institutional, the sales commission is the main lever.
How do I become a Kolonell partner?
Just contact us, receive your demo materials and tracking link, then refer projects. Every signed deal triggers your per-pole commission.
Let's talk about your project. Join the Kolonell referral program and pick the pole that matches your network. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
