African goldsmithing is under-exposed digitally: Senegal/Senegal-Mauritania filigree, Mali silver masks, Tuareg crosses, set Venetian beads. Diaspora + international amateur market = $200-500M/year. For jewelers, digital = +200-400% visibility.

TL;DR

- Stack: Next.js + macro photos + artisan storytelling + Stripe luxury.

- Specifics: hallmarking, origin certificate, transport value insurance.

- Premium jewelry AOV: €200-2000.

Premium jewelry site architecture

`

[Immersive creation video hero]

↓

[Collections: by technique, metal, stone]

↓

[Product pages: 8-15 macro photos + 360° + video]

↓

[Artisan pages: portrait + workshop + technique]

↓

[Custom configurator (engrave initials, adjust size)]

↓

[Stripe checkout with insurance]

`

Step 1 — macro photography

Jewelry = very specific photo technique:

• Macro lens (Sigma 70mm f/2.8 or similar): 800K XOF
• Lightbox + diffusers: 400K XOF
• Studio table light: 600K XOF
• Specialist jewelry photographer: 800K-2M/day

Each piece = 8-15 angles (360° if interactive). Initial photo investment: 8-15M XOF for 50 pieces.

Step 2 — artisan storytelling

`tsx

export default async function ArtisanPage({ params }) {

const artisan = await getArtisan(params.slug);

return (

);

}

`

Step 3 — jewelry data model

`prisma

model Jewelry {

id String @id @default(cuid())

artisanId String

artisan Artisan @relation(fields: [artisanId], references: [id])

category String

technique String

metal String

metalWeightG Float

hasStones Boolean

stones Json?

sizing Json

isOneOff Boolean

collectionName String?

hasHallmark Boolean

hallmarkCode String?

origin String

priceXof Int

priceEur Int

priceUsd Int

images String[]

video360 String?

certificateUrl String?

}

`

Step 4 — custom configurator

`tsx

'use client';

export function CustomizationPanel({ jewelry }) {

const [size, setSize] = useState(jewelry.sizing.default);

const [engraving, setEngraving] = useState('');

const [chainLength, setChainLength] = useState(45);

return (

);

}

`

Step 5 — authenticity certificate

Signed PDF with:

• Jewelry name + reference
• Metal + exact weight
• Stones + characteristics
• Origin + workshop + creation date
• Jewelry photo
• Artisan digital signature
• Verification QR (public traceability page)

Step 6 — secure logistics

Packaging:

• Velvet box + silk sleeve
• Rigid outer box
• Wax brand seal
• Pre-shipment packaging photo proof

Real case — Dakar jewelry (filigree)

FAQ

Q: Gold 18K or 22K?

A: Europe prefers 18K (durable). Africa prefers 22K (intense yellow). Multi-version possible.

Q: Competition?

A: Boucheron, Cartier (pure luxury). Morocco Aalami. African artisanal jewelry niche unsaturated.

Conclusion

African jewelry digital storefront = high-potential luxury niche. 15-40M XOF setup investment (photos, platform, certificates). 24-36 month ROI on premium execution.