The verdict in three sentences
For a Dublin roaster selling retail bags online, subscription plans to offices and wholesale price lists to cafes, a budget of €15,000 to €45,000 excluding VAT (2026 market ballpark) covers most serious projects. Three lines drive the spread between quotes: the subscription engine, trade accounts with tiered pricing by the kilo and the link to your point of sale system. Insist on quotes broken down in days of work per line, because a single lump sum hides what you are actually buying.
The sample quote, line by line
This mid range quote is rebuilt on a day rate of €600, typical for a Dublin ecommerce studio (2026 market ballpark). Use it as a reading grid for the quotes on your desk.
| Line | Days | Amount excl. VAT | What must be spelled out |
|---|---|---|---|
| Discovery workshops | 4 | €2,400 | Consumer, office, cafe and hotel journeys |
| UX and UI design | 8 | €4,800 | Product, subscription, trade portal, mobile |
| Catalogue and coffee pages | 5 | €3,000 | Origin, tasting notes, grind, 250 g to 5 kg formats |
| Office subscription plans | 9 | €5,400 | Frequency, pause, swap coffee, failed payment retries |
| Wholesale price lists for cafes | 6 | €3,600 | Price tiers per kilo, account approval, invoice terms |
| POS integration | 5 | €3,000 | Single stock across roastery shop and site |
| Next day courier integration | 3 | €1,800 | Labels, tracking, cut off times across Ireland |
| Technical SEO and redirects | 3 | €1,800 | Old URLs mapped if a site already exists |
| QA, launch and handover | 4 | €2,400 | Payment tests, admin guide |
| Total | 47 | €28,200 | Timeline: 10 to 12 weeks |
If a €15,000 quote mentions neither subscriptions nor POS, it is quoting a different project: those two lines alone run €4,500 to €12,000 on the market.
Comparing three quotes
| Item | Quote A | Quote B | Quote C |
|---|---|---|---|
| Amount excl. VAT | €15,500 | €28,200 | €44,000 |
| Subscriptions | Off the shelf app, no customisation | Configured and extended (9 days) | Custom portal with usage based billing |
| Tiered cafe pricing | No | Yes, 4 tiers | Yes, per account |
| POS integration | No | Yes | Yes, with accounting sync |
| Stated timeline | 6 weeks | 10 to 12 weeks | 14 weeks |
| Support included | 1 month | 3 months | 6 months |
Quote B fits a growing roaster. Quote C only makes sense if you also lease espresso machines and manage service contracts in the same portal.
Recurring costs
| Recurring cost | 2026 market ballpark | Notes |
|---|---|---|
| Platform and apps | €30 to €400 per month | Public pricing varies by plan |
| Payment fees | 1.4% to 2.9% per transaction | Depends on provider and card type |
| Maintenance and updates | €200 to €700 per month | Fixes, backups, small changes |
| Hosting for open source builds | €25 to €150 per month | Depends on traffic |
| Courier contract | Per parcel, negotiated | Next day across Ireland, Northern Ireland priced separately |
If you want a nearshore benchmark, Kolonell's Premium store is priced at 3,050 to 5,340 EUR (2,000,000 to 3,500,000 FCFA), with the 50 to 500 product ecommerce option at 760 EUR and a customer account area at 230 EUR. These are Kolonell's prices, separate from the Dublin market ranges; subscription logic is scoped case by case.
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Mini case study
Illustrative example: Ciara, founder of a specialty roastery in Dublin 8, signs quote B at €28,200. She targets 50 office and cafe accounts at an average of €110 a month, so €66,000 of recurring revenue a year, plus €90,000 of consumer sales. Payment fees at an average 1.8% cost about €2,810 a year and maintenance at €350 a month adds €4,200. At a 45% gross margin on trade accounts, those 50 accounts generate €29,700 a year, so the build pays back in under 12 months from the trade side alone.
FAQ
Why do quotes range from €15,000 to €45,000?
Most of the gap comes from subscriptions, trade pricing and system integrations, which can add €4,500 to €12,000. Compare quotes line by line and in days, never on the total.
Should POS integration be in phase one?
Yes if you sell the same coffees in your roastery shop and online, otherwise stock errors appear within weeks. Budget €1,500 to €5,000 depending on the POS.
How long until the store is live?
Plan 8 to 14 weeks including 2 weeks of testing. Aim to launch before September, when offices review suppliers after the summer.
Are payment fees negotiable?
Above roughly €100,000 a year in card volume, some providers offer tiered rates. A 0.5 point saving on €156,000 is worth €780 a year.
Let's scope your project. Send us your coffee range, subscription plans and POS system and we will return a line by line estimate, an indicative budget and a launch timeline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
