Itemised quote for a Google Ads campaign and landing page for an industrial paint manufacturer in Chicago in 2026

The verdict in three sentences

A Google Ads quote for a Chicago industrial coatings manufacturer must clearly separate one off costs (landing page, conversion tracking, account build) from recurring costs (management and media). To target 25 to 70 quote requests a month from contractors, fabricators and plant maintenance teams across the Midwest, the first month typically costs 15,000 to 45,000 USD (2026 market ballpark), then 8,000 to 25,000 USD a month. A quote that does not show days of work and who owns the ad account should be renegotiated before signing.

The quote, line by line

Kolonell's prices are separate: a Kolonell paid campaign setup is 100,000 FCFA (about 152 EUR), a Kolonell Starter website is 1,220 to 1,830 EUR for 5 pages, and Kolonell's monthly SEO ranges from about 152 to 534 EUR.

For technical buyers, the landing page should host safety data sheets and technical data sheets in accessible formats; ADA website accessibility expectations apply to many US businesses, so check WCAG conformance with your web team.

What the media budget buys

Cost per click rises with budget as you expand to more competitive queries. A single quote request can mean a 20,000 to 400,000 USD order (tank linings, bridge steel, plant floors), so the close rate matters more than cost per request.

Clauses to check before signing

The Google Ads account is opened in the manufacturer's name, the agency only gets manager access. You own the landing page and its copy. Notice period no longer than 30 days after an initial 3 month term. Tracking separates requests by product line and by state (Illinois, Indiana, Wisconsin, Michigan, Ohio).

Mini case study

Illustrative example, fictional company: Mike, VP of sales at an industrial coatings manufacturer in Chicago, receives a quote with a 7,000 USD landing page, 2,500 USD tracking, 2,500 USD strategy, 3,500 USD monthly management and 10,000 USD monthly media.

First year: 12,000 USD one off plus 12 times 13,500 USD, so 174,000 USD. With 40 requests a month and 8 % closing at an average 45,000 USD, that is about 38 orders and 1,710,000 USD in revenue. At 28 % gross margin, the campaign yields about 480,000 USD of margin.

To reduce the paid share over time, he adds organic work on the same queries with Kolonell's Traffic Engine, to be found on Google by buyers searching for his product lines, with a weekly report.

FAQ

How much does a Google Ads campaign cost for a Chicago manufacturer in 2026?

As a 2026 ballpark, 7,000 to 20,000 USD in one off costs, then 8,000 to 25,000 USD a month including media. Media alone sensibly starts around 6,000 USD in a competitive metro.

Do we need a dedicated landing page?

Yes: sending clicks to the homepage often drops conversion below 1.5 %, versus 4 to 5 % with a dedicated page and data sheets. Budget 4,000 to 12,000 USD.

Who should own the ad account?

Your company, billed to your card or invoice. Put it in writing, or you lose the campaign history when you change agency.

How many quote requests should we expect?

With 6,000 to 20,000 USD of media, 25 to 70 requests a month is realistic after 6 to 8 weeks of optimisation. Then track close rate, often 6 to 12 % in industrial B2B.

Is organic search worth adding?

Yes, it reduces reliance on paid clicks over 6 to 12 months. Traffic Engine starts with a 100,000 FCFA (about 152 EUR) visibility audit, deducted from the 300,000 FCFA (about 457 EUR) setup if you start within 30 days.

Get found by the clients looking for you. Start with a visibility audit at 100,000 FCFA (about 152 EUR), then the Traffic Engine plan that fits (Presence, Momentum or Flood, about 191, 343 or 534 EUR a month) with a weekly report on quote requests. Traffic Engine. WhatsApp +221 77 596 93 33.