The verdict in three sentences
Automating the quote → invoice → dunning cycle costs 5,000 to 15,000 EUR for a Dublin SME and deploys in 4 to 8 weeks. The gain shows on two axes: 12 to 20 days of DSO recovered and up to 1 FTE of accounting freed. With several million euros invoiced per year, each day of DSO gained frees several thousand euros of cash.
Cost of quote-invoice-dunning automation
2026 orders of magnitude for the Dublin market, in euros.
| Item | Scope | 2026 budget (EUR) | Lead time |
|---|---|---|---|
| Quote→invoice automation | Generation, sending, archiving | 2,500 - 6,000 | 2-3 wks |
| Dunning scenarios | D+3, D+15, D+30, formal notice | 2,000 - 5,000 | 1-2 wks |
| Accounting/bank link | Reconciliation, receipts | 2,000 - 5,000 | 2-3 wks |
| Customer payment portal | Online payment link | 1,500 - 4,000 | 1-2 wks |
| Maintenance/yr | Support, changes | 800 - 3,000/yr | ongoing |
Note: the spread of e-invoicing across Europe makes this project all the more strategic in 2026.
Dunning SaaS vs custom
| Criterion | Dunning SaaS | Custom automation |
|---|---|---|
| Initial cost | 0 - 2,000 EUR | 5,000 - 15,000 EUR |
| Subscription | 40 - 200 EUR/month | 0 - 50 EUR/month |
| Scenario customisation | Limited | Full |
| ERP/accounting integration | Standard | Bespoke |
| Lead time | 1-2 weeks | 4-8 weeks |
| Best for | < 200 invoices/month | Complex flows, multi-entity |
A dunning SaaS (like Sellsy, Upflow) is often enough below 200 invoices/month; beyond that, or with per-segment dunning rules, custom avoids stacking per-user subscriptions.
Designing dunning scenarios that pay
Automating dunning is not just sending a generic e-mail at D+30. The most effective scenarios are segmented: a strategic key account gets a courteous reminder, a risky customer gets a firmer sequence from D+3. You typically chain a friendly reminder before the due date, a first chase at D+3, a firm chase at D+15, then a formal notice at D+30 with, at each step, an online payment link that removes friction. This detail changes everything: a customer chased with a "pay now" button settles on average much faster than one sent to a manual bank transfer. You must also route complex cases to a human: above a certain amount or a declared dispute, the automation stops and alerts the CFO. Finally, measure: 30-day collection rate, average days-to-cash, share of invoices paid via the online link. These indicators drive continuous optimisation of the scenarios and justify the investment to management.
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Mini case study
Nadia, CFO of a 38-staff services SME in Dublin. Her company invoices 4.2M EUR/year with a 62-day DSO. An accountant spends 2 hours/day chasing manually. Locked-up receivables reach about 713,000 EUR (4.2M × 62/365).
Nadia invests 11,000 EUR in quote-invoice-dunning automation with an online payment link, delivered in 6 weeks. DSO drops to 47 days (-15 days), freeing ~173,000 EUR of cash (4.2M × 15/365). In parallel, 0.6 FTE of accounting is reassigned (~25,000 EUR/year). The project pays back in under 6 months on staff cost alone, before counting the cash gain.
FAQ
How much can you cut DSO? A well-calibrated automation recovers 12 to 20 days on average. On 4M EUR/year of invoicing, each day of DSO gained is worth ~11,000 EUR of cash.
How much dunning time do you save? Expect 1.5 to 2.5 hours/day of manual work removed, i.e. 0.4 to 0.7 FTE, or 15,000 to 30,000 EUR/year.
Dedicated software or custom? Below 200 invoices/month, a SaaS at 40-200 EUR/month is enough; beyond, custom (5,000-15,000 EUR) becomes more profitable over 3 years.
Does e-invoicing change the project? Yes: the regulatory push makes automation near-unavoidable in 2026; use the opportunity to build dunning in from the start.
What ROI to expect? Most often under 8 months, as freed cash and saved FTE quickly cover the 5,000-15,000 EUR invested.
Let's scope your project. Give us your invoiced revenue, current DSO and accounting tool: we price a bespoke dunning scenario. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.