The verdict in three sentences
For a company listed on the NYSE or Nasdaq, the investor relations site is not just another section: it is the channel that proves material information reaches all investors at the same time, as Regulation FD expects. The New York market prices a custom build at 40,000 to 150,000 USD, plus 15,000 to 60,000 USD a year for an IR platform with SEC filing feeds and stock data. The items not to skimp on are archiving, earnings day reliability and a clean approval workflow.
What regulation and investors expect
SEC Regulation FD prohibits selective disclosure. Since 2008, SEC guidance recognises a company website as a recognised channel of distribution if investors know to look there and the information is readily accessible. Many issuers therefore name their IR site as a Reg FD channel, which raises the bar on uptime and timing.
| IR content | Requirement or expectation | Frequency | Technical point |
|---|---|---|---|
| 10-K and 10-Q filings | SEC filings, linked from site | 4 times a year | Automatic EDGAR feed |
| Earnings releases and 8-Ks | Reg FD, broad dissemination | Each event | Timestamp, email alerts |
| Earnings webcast and transcript | Investor expectation | Quarterly | Streaming host, archive |
| Proxy materials and annual meeting | SEC rules on access | Yearly | Proxy statement, voting info |
| Stock quote | Investor expectation | Daily | 15 or 20 minute delayed feed |
| Governance documents | NYSE and Nasdaq listing rules | On change | Charters, code of conduct |
| Events calendar | Best practice | Updated quarterly | Calendar export |
On earnings day, traffic can jump twentyfold within an hour. A CDN, a lightweight release page and a load test before each quarter prevent an outage at the worst moment.
Budget by item, 2026 orders of magnitude
The figures below reflect quotes from New York agencies and IR platform vendors for mid cap issuers.
| Item | Market range | Timeline |
|---|---|---|
| Discovery and corporate design | 8,000 to 25,000 USD | 3 to 4 weeks |
| Development and CMS with approvals | 15,000 to 60,000 USD | 4 to 6 weeks |
| Timestamped disclosure module | 8,000 to 25,000 USD | 2 to 3 weeks |
| Delayed stock quote widget | 2,000 to 6,000 USD plus data fees | 1 week |
| Webcast and transcript integration | 3,000 to 12,000 USD | 1 to 2 weeks |
| Migration of 10 years of archives | 4,000 to 22,000 USD | 2 weeks |
| Total build | 40,000 to 150,000 USD | 10 to 14 weeks |
The disclosure module is the critical piece. It must log who published what and when, block publication without dual approval (finance and legal) and send alerts to subscribers at the same moment the release crosses the wire.
Kolonell scopes institutional and financial websites on quote only, after reviewing obligations, approval workflows and integrations. See our institutional websites offer and cybersecurity support.
Security and publishing governance
A release leaking before its scheduled time can amount to selective disclosure. Good practice: named accounts with multi factor authentication, separate writer and approver roles, scheduled files that stay inaccessible until release time, and an audit log kept for years. A load test simulating 5,000 concurrent visitors before each annual results release is a modest cost against the risk.
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Michael, CFO of a Nasdaq listed industrial tech company in New York, relies on a vendor that posts PDFs manually, sometimes 30 to 90 minutes after the wire. His team spends 6 hours per release checking and chasing, across 14 releases a year, or 84 hours.
A new IR site with a timestamped module, priced at 95,000 USD on the market, cuts that to 1 hour per release, saving 70 hours. At a loaded cost of 150 USD per hour for senior finance staff, that is 10,500 USD a year. The main gain is risk avoided: a single disclosure lapse questioned by the SEC or analysts costs more in reputation and legal fees than the project itself.
FAQ
Can a website alone satisfy Regulation FD?
It can, if investors have been told the site is a disclosure channel and it is reliably accessible. Most issuers still pair it with a wire service for each of their 4 quarterly releases.
How long should archives stay online?
Many issuers keep at least 5 to 10 years of filings and releases. For a company listed since 2016, that means 200 to 400 documents to migrate.
Do we need a real time stock quote?
No, a 15 or 20 minute delayed quote is standard on IR sites. Real time data requires exchange licences that cost considerably more.
How long does an IR website take?
Plan 10 to 14 weeks. Go live at least 4 weeks before an earnings release so the approval workflow can be rehearsed.
Who should approve each release?
At minimum finance and legal or the general counsel's office. A two approver workflow sharply reduces the risk of errors or early disclosure.
Let's scope your project. Share your financial calendar, disclosure obligations and approval workflow, and we will scope an IR site delivered in 10 to 14 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
