The verdict in three sentences
Institutional donors now expect an NGO to show where the money goes, project by project, and a site limited to an "Our work" page is no longer enough. A serious redesign costs EUR 30,000 to EUR 75,000 in Dublin in 2026, with a card and mobile donation module, a project dashboard and a lightweight site built for 3G in field countries. Donor visibility rules must be built into the design from the start, not added afterwards.
What donors require in terms of visibility
Each donor has its own communication rules, and a breach can be flagged during an audit or mid-term evaluation. Here are the most common requirements the site must display cleanly, programme by programme.
| Donor | Visibility requirement | On the website | Watch point |
|---|---|---|---|
| European Union | EU emblem and "Funded by the European Union" statement | Logo and statement block on every funded project page | Mandatory disclaimer on publications |
| Irish Aid | Irish Aid logo and acknowledgement of funding | Donor box per project, downloadable reports | Consistency with the grant agreement |
| US funders (former USAID, State Department) | Marking per the project branding plan | Project pages with logo and period | Check rules in force after the 2025 reorganisation |
| Private foundations | Acknowledgement of support, sometimes logo | Partners page and project pages | Written consent before publishing the logo |
| UN agencies | Logo per brand guidelines, partnership statement | Project pages and reports | Prior approval by the agency |
| Individual donors | Receipt, tracking of how gifts are used | Donor area and annual report | GDPR compliance |
The ideal architecture relies on one record per project: objectives, areas of intervention, budget, donors, results indicators and public documents. That record automatically feeds the intervention map and the dashboard.
The redesign budget, line by line
The following amounts are 2026 orders of magnitude for an international NGO headquartered in Dublin with field programmes in West Africa, with a bilingual EN/FR website, before VAT.
| Item | 2026 price | Comment |
|---|---|---|
| Core bilingual redesign, 20 to 30 pages | EUR 30,000 to EUR 48,000 | Design, CMS, content migration |
| Card and mobile donation module | EUR 5,000 to EUR 12,000 | Cards, SEPA direct debit, Apple Pay and Google Pay |
| Project dashboard and map | EUR 7,000 to EUR 16,000 | Indicators, budgets, filters by country and donor |
| 3G optimisation (pages under 1 MB) | EUR 2,000 to EUR 5,000 | Compressed images, lazy loading |
| Documents and reports area | EUR 2,000 to EUR 4,000 | Annual reports, audits, policies |
| Secure hosting and maintenance | EUR 300 to EUR 900 a month | Backups, updates, monitoring |
| Total redesign | EUR 30,000 to EUR 75,000 | Timeline of 8 to 12 weeks |
Transaction fees vary by channel: about 1.5 to 2.9 % for cards through a payment gateway, and far less for SEPA direct debit, the best channel for recurring monthly gifts. Irish charities can also benefit from the charitable donation tax relief scheme on eligible gifts, which the donation page should explain.
A lightweight site for field teams and beneficiaries
Part of the audience reads the site from field countries over unstable 3G, and field staff use it to download documents. Set a page weight budget: under 1 MB, under 3 seconds to load on 3G, images in WebP or AVIF. A site at 4 MB per page takes 15 to 25 seconds to display in those conditions, and most visitors give up first.
Mini case study
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Aoife is head of communications at a 45-person NGO in Dublin running maternal health and education programmes in Mali and Burkina Faso. The current site only accepted one-off card gifts, about EUR 5,300 a year. After a EUR 54,000 redesign with recurring donations, the NGO targets 400 monthly donors at EUR 10 and 60 one-off donors at EUR 150, or EUR 57,000 a year. The estimated net gain of about EUR 50,000 a year, after around 2 % fees, pays back the redesign in just over a year, not counting the effect on renewing a donor grant.
FAQ
How much does an NGO website redesign cost in Dublin in 2026?
Between EUR 30,000 and EUR 75,000 depending on page count, the donation module and the project dashboard. Hosting and maintenance add EUR 300 to EUR 900 a month.
Can we accept recurring donations on the site?
Yes, through cards or SEPA direct debit, with fees from under 1 % up to about 2.9 %. Recurring gifts are the most valuable channel, since a monthly donor stays on average several years.
How do we make the site fast on 3G connections?
Aim for under 1 MB per page, with WebP images and lazy loading. A site optimised this way displays in under 3 seconds, against 15 seconds or more for an unoptimised site.
Should we show the budget of every project?
It is strongly recommended: donors and supporters value transparency. Publish at least the total budget, period, donors and 3 to 5 results indicators per project.
What timeline should we plan for?
Between 8 and 12 weeks, including 2 to 3 weeks to collect project data from field teams. Plan this collection early, it is the most frequent cause of delay.
Let's scope your project. Share the list of your programmes and donors: we will price a redesign with online donations and a project dashboard, between EUR 30,000 and EUR 75,000, deliverable in 8 to 12 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.