The verdict in three sentences
For an NGO that depends on 6 institutional donors and the diaspora, the website is both an accountability tool and a fundraising channel. A UK charity should budget 25,000 to 70,000 GBP, while a Dakar-based NGO gets a comparable scope for 6 to 14 million FCFA excluding tax (about 9,100 to 21,300 EUR) over 10 weeks, with a donation module (card, Wave, bank transfer) and a programme impact dashboard. Without published impact data, online giving plateaus and donors ask the same questions at every report.
Two audiences, two sets of expectations
Institutional donors (development agencies, foundations, the European Union, FCDO-funded programmes) want quick access to annual reports, audits, governance and results by programme. Diaspora donors in Paris, Montreal, London or New York want to give in under two minutes, in their currency, and see what their money achieves. The site must serve both without mixing them up.
| Module | Audience | Indicative 2026 cost (Dakar, excl. tax) | Note |
|---|---|---|---|
| Donation module (card, Wave, transfer, recurring gifts) | Diaspora and local donors | 1,500,000 to 3,000,000 FCFA | Automatic email receipts |
| Impact dashboard per programme (indicators, maps, key figures) | Institutional and individual donors | 1,200,000 to 2,500,000 FCFA | Quarterly updates |
| Library of annual reports, audits and financial statements | Institutional donors | 400,000 to 900,000 FCFA | Search by year and country |
| Programme and intervention area pages | All audiences | 800,000 to 1,800,000 FCFA | 6 to 12 programmes |
| Full English version | English-speaking donors, diaspora | 600,000 to 1,500,000 FCFA | Translation reviewed by a native speaker |
| Press and recruitment area | Media, candidates | 300,000 to 700,000 FCFA | Job offers and tenders |
Transaction fees are not included in the site cost. As a 2026 order of magnitude, allow about 1% for a Wave merchant payment in Senegal and 1.5 to 3% for international card payments depending on the provider. UK charities also benefit from Gift Aid, which the donation module should capture.
Three budgets by NGO size
| Item | Country office | Regional NGO | Multi-country NGO |
|---|---|---|---|
| Total budget in Dakar, excl. tax | 6,000,000 FCFA | 9,500,000 FCFA | 14,000,000 FCFA |
| Equivalent London agency budget | 25,000 GBP | 45,000 GBP | 70,000 GBP |
| FR/EN pages | 25 to 30 | 40 to 50 | 60 and more |
| Payment methods | Card and Wave | Card, Wave, transfer, Orange Money | All, with recurring and multi-currency gifts |
| Impact dashboard | Fixed key figures | Indicators per programme | Interactive dashboard by country and donor |
| Timeline | 8 weeks | 10 weeks | 12 weeks |
The main cost driver is the impact dashboard. If it relies on indicators already tracked in a spreadsheet or M&E tool, integration stays simple. If data from 6 donors in different formats must first be harmonised, plan 2 to 3 extra weeks with your M&E team.
Transparency and compliance
Publishing audited financial statements, board composition and the split of spending (programmes, overheads, fundraising) increases donor trust. On personal data, Senegal's law 2008-12 and the CDP apply to donor files, and the UK GDPR or EU GDPR applies as soon as you collect from donors living in Europe. UK charities must also follow the Fundraising Regulator's code. A clear privacy policy and explicit newsletter consent are essential.
Mini case study
Aïssatou, country director of an education NGO in Dakar, currently raises 4,500,000 FCFA a year from the diaspora, mostly by bank transfer and personal contacts. She invests 9,500,000 FCFA excluding tax in a bilingual site with card and Wave donations and an impact dashboard. Assumption: 300 diaspora donors give an average of 25,000 FCFA a year, or 7,500,000 FCFA, plus 60 monthly donors at 5,000 FCFA, or 3,600,000 FCFA a year. Online giving reaches 11,100,000 FCFA, 6,600,000 FCFA more than before. The site pays back in about 18 months, not counting the time saved on donor reporting.
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FAQ
How much does an international NGO website cost in 2026?
In London, 25,000 to 70,000 GBP; for a Dakar-based NGO, 6 to 14 million FCFA excluding tax depending on programmes, countries and payment methods. The donation module alone represents 1.5 to 3 million FCFA.
Can we accept donations via Wave and Orange Money?
Yes, alongside cards and bank transfers. These methods suit local donors and part of the West African diaspora, with transaction fees of around 1% for Wave.
What goes into an impact dashboard?
Four to eight indicators per programme: beneficiaries, schools or centres supported, budget committed, measured outcomes. Data should be updated at least quarterly to stay credible.
How long does it take to launch?
About 10 weeks for a regional NGO, including 2 to 3 weeks to collect reports and indicators from programme teams.
Is an English version essential?
Yes if at least one donor works in English or you target the diaspora in the US or UK. It costs 600,000 to 1,500,000 FCFA in Dakar depending on volume.
Let's scope your project. Send us your donor list, programmes and preferred payment methods, and we will price a bilingual site between 6 and 14 million FCFA excluding tax with a 10 week schedule. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
