The verdict in three sentences
For an interior design studio in Miami, the website is first a portfolio: a redesign becomes urgent when recent projects in the Design District, Coral Gables or Miami Beach are missing and the inquiries you receive are unqualified. The main risk lies in migrating hundreds of images and their search visibility, along with Instagram and Houzz links that point to old addresses. Once photos and copy are ready, Kolonell delivers in 3 to 4 weeks, from $2,900 (Starter) to $8,900 (Premium, the multilingual tier, languages set in the quote) for an English and Spanish site.
How do you know a redesign is due?
A Miami interior design studio's clients mix second-home owners, Brickell condo buyers, Latin American families and hospitality projects. Each arrives with different expectations, usually on a phone. A simple diagnostic grid helps you decide:
| Signal | Weight (1 to 3) | Your situation (0 or 1) | Score |
|---|---|---|---|
| Latest projects posted more than 18 months ago | 3 | 1 | 3 |
| Slow gallery on mobile (over 4 s) | 3 | 1 | 3 |
| No Spanish version | 2 | 1 | 2 |
| Inquiry form with no budget or timing question | 2 | 1 | 2 |
| Site never tested against WCAG 2.1 AA | 2 | 0 | 0 |
| Cannot add a project without a vendor | 1 | 1 | 1 |
| Total (out of 13) | 11 |
Above 7 out of 13, a redesign usually pays off better than a string of patches. A useful reminder for your copy: in Florida, the practice of commercial interior design and use of the title "interior designer" are regulated by a state board for licensed practitioners. The site must state each team member's actual status, and never present the studio as an architecture firm.
What budget and schedule should you plan?
2026 ballpark, based on typical agency quotes and public agency rate pages:
| Provider | Redesign budget | Timeline | Watch out for |
|---|---|---|---|
| Miami freelancer | $6,000 to $18,000 | 6 to 10 weeks | Image migration often underestimated |
| Local creative agency (Wynwood, Design District) | $15,000 to $45,000 | 8 to 14 weeks | Strong art direction, Spanish copy sometimes an add-on |
| High-end brand agency | $45,000 to $80,000+ | 3 to 5 months | Shoot, identity and site: broad scope |
| Kolonell Starter | $2,900 | 3 to 4 weeks | Suits a short portfolio in English |
| Kolonell Growth | $4,900 | 3 to 4 weeks | Portfolio structured by project type, blog |
| Kolonell Premium | $8,900 | 3 to 4 weeks | Multilingual tier, English and Spanish set in the quote |
Typical Kolonell schedule: week 1, URL and image inventory, sitemap and project page mockup; week 2, portfolio and forms build; week 3, language versions, accessibility and review; week 4, redirects, launch and monitoring. Photo shoots go to a local freelance photographer you pay directly. On quote: a client area to share boards and selections, integration with project management or vendor ordering software, and maintenance after the 3 included months of support. Details on the international offer page.
What risks threaten a portfolio redesign?
| Risk | Consequence | Prevention | Owner |
|---|---|---|---|
| Images renamed without redirects | Lost visits from Google Images | Keep or redirect key image URLs | Vendor |
| Broken Instagram and Houzz links | Lost inquiries from social profiles | Update bio links and Houzz listings on launch day | Studio |
| Gallery too heavy | Mobile visitors leave | WebP or AVIF, lazy loading | Vendor |
| Photos without the owner's consent | Dispute with a private client | Per-project permissions log | Studio |
| Form too open | Off-target inquiries | Budget, property type and timing fields | Both |
| No accessibility work | Exposure to ADA Title III suits | Alt text, contrast, WCAG 2.1 AA test | Vendor |
On search, the method stays the same: a full URL inventory, a 301 redirect map, submitting the new sitemap in Google Search Console and tracking errors for 30 days. On data, forms should collect only what is needed, and newsletters must follow the CAN-SPAM Act. Marketing copy (licensing mentions, timing promises, project descriptions) is reviewed by the studio before launch. This is not legal advice.
When is a local agency the better choice?
If you are redoing identity, shoots and site together, with in-person meetings in your showroom, a Miami agency has a real edge: same city, same network of photographers and stylists. A remote studio makes sense when the identity already exists, photos are available and the need is a fast, bilingual portfolio that is easy to update. Questions to ask either way: is the domain in your name? Who handles the image redirect map? Is the Spanish version written by a native speaker? What does adding a project cost after delivery?
Need a professional website?
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Mini case study
Illustrative example: Valeria, founder of an interior design studio in Coral Gables, with 38 projects online and about 760 images. She picks the Premium tier at $8,900 for an English and Spanish site, languages set in the quote. She has the Spanish version reviewed by an independent translator (about $900, a third-party cost paid directly) and books a shoot of two recent projects with a local photographer (about $2,800, a third-party cost). Total budget: $8,900 + $900 + $2,800 = $12,600. Of her 760 images she keeps 420, including the 60 that drew Google Images traffic, which are redirected to their new addresses; the other 340 are retired.
FAQ
How much does an interior design studio website redesign cost in Miami?
As a 2026 ballpark, $15,000 to $45,000 with a local creative agency and $6,000 to $18,000 with a freelancer. At Kolonell, $2,900, $4,900 or $8,900 depending on the tier.
Do we need a Spanish version?
For Latin American or Spanish-speaking clients in Miami, it often helps. It falls under the Premium tier at $8,900, languages set in the quote.
How many images should the portfolio keep?
Around ten strong images per project is usually enough. Beyond 20, the page slows down on mobile with no real gain in inquiries.
How do we avoid losing Houzz and Instagram traffic?
Update your profile links on launch day and 301 redirect every old project page. Monitoring runs for 30 days.
Is maintenance included?
Three months of support are included after delivery. Beyond that, maintenance is on quote.
Let's scope your project. Tell us your number of projects, image volume and target languages, and we will price the redesign and its migration. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
