The verdict in three sentences
In Utrecht, a Dutch web agency charges, as a 2026 order of magnitude, 8 000 to 30 000 EUR excluding VAT for an interior design studio website, and an experienced freelancer 2 500 to 8 000 EUR. Kolonell builds the portfolio, services pages and a qualified project request form at a fixed price of 2 700 EUR, 4 500 EUR or 8 200 EUR, with native English copy and delivery in 3 to 4 weeks for Starter and Growth. The point to settle before any quote is the Dutch version: a local agency writes it, Kolonell integrates it if you supply it or quotes it separately.
What do Utrecht agencies and freelancers charge compared with Kolonell?
Cautious orders of magnitude, based on public price lists from Randstad agencies, minimum project sizes on Clutch.co profiles, hourly rates published by Dutch agencies (often 85 to 140 EUR an hour) and rates visible on Malt and Upwork (often 50 to 90 EUR an hour for a freelancer). Dutch quotes are usually shown excluding 21 % VAT: ask each provider how VAT applies in your case.
| Criterion | Utrecht agency | Local freelancer | Kolonell |
|---|---|---|---|
| Build cost, 2026 order of magnitude | 8 000 to 30 000 EUR | 2 500 to 8 000 EUR | 2 700 EUR / 4 500 EUR / 8 200 EUR, fixed price |
| Dutch version | Written by the agency | Often included | Supplied by you or quoted separately |
| Native English copy | Sometimes extra | Rarely | Included |
| On-site project photos | Sometimes arranged | Rarely | Not included: your photos or a local photographer |
| Typical timeline | 8 to 12 weeks | 4 to 8 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Post-launch support | Maintenance contract | Case by case | 3 months, 6 in Premium |
| Ownership | Check | Check | Domain in your name, all access handed over |
A Utrecht freelancer can deliver a decent portfolio for a price close to our Starter, and a local agency can visit your sites, which is a real advantage. Kolonell brings a single project manager, copy for every page, a fixed price in writing and the handover of every login. Google Meet calls run at your hours, with a written update each week; the team is in Senegal (GMT), one hour behind you in winter and two in summer. Payment by bank transfer or Wise, 50 % at kickoff and 50 % on delivery. Details are on our international website offer.
What will the site cost over 36 months?
We use the same maintenance assumption on both sides (90 EUR a month over 33 months) and the same photography budget.
| Item over 36 months | Utrecht agency (mid-range) | Kolonell Growth |
|---|---|---|
| Build of the English and Dutch site | 16 000 EUR | 4 500 EUR, English site |
| Dutch version | Included | Translation supplied, assumed 900 EUR |
| Maintenance (same assumption) | 2 970 EUR | 2 970 EUR, maintenance quoted separately |
| Photos of 5 projects (650 EUR each) | 3 250 EUR | 3 250 EUR |
| Adding 6 projects in year two | 8 hours at 110 EUR, 880 EUR | Quoted upfront, assumed 600 EUR |
| Indicative total | 23 100 EUR | 12 220 EUR |
These figures structure the comparison; they do not predict an invoice. Ask every provider to fill in the same grid.
Which plan fits a heritage-focused studio?
| Item | Starter 2 700 EUR | Growth 4 500 EUR | Premium 8 200 EUR |
|---|---|---|---|
| Portfolio | Up to 6 projects | One page per project with before and after | Filterable portfolio: canal houses, 1900s homes, new builds, offices |
| Services | One page | One page per service: full design, monument renovation, office fit-out, colour advice | Full structure, process and fee modes explained |
| Project request | Simple form | Qualified form: property type, district, floor area, monument status, budget, timing | Separate paths for homeowners and companies |
| Languages | English or French | English or French | Bilingual FR/EN; Dutch supplied or quoted separately |
| Social and press | Instagram link | Instagram and Pinterest embedded | Instagram, Pinterest, Houzz, real publications |
| Timeline | 3 to 4 weeks | 3 to 4 weeks | Written plan at kickoff, usually 4 to 6 weeks |
| Support | 3 months | 3 months | 6 months |
A client area to track material choices, or a custom booking tool, is an application quoted separately.
What does Utrecht's market ask of a studio website?
Utrecht brings together a range of projects few cities match. Along the Oudegracht, canal houses and their wharf cellars (werfkelders) call for bespoke solutions in old buildings, often listed as national or municipal monuments. Early twentieth century houses in Wittevrouwen, Oudwijk or Lombok attract families who renovate in stages. Leidsche Rijn concentrates new homes handed over bare, and the offices around Utrecht Centraal, the Jaarbeurs and Utrecht Science Park generate workplace fit-outs.
- Show heritage work without promising paperwork: for a monument, works may need a permit under the Environment and Planning Act (Omgevingswet, in force since 1 January 2024). Present your experience and leave the procedures to those responsible.
- Accurate titles: in the Netherlands the title interieurarchitect is protected and tied to registration in the Dutch Architects' Register (Architectenregister). Someone who is not registered uses another job title; check with the register or your professional association.
- Photo credits and licences: photographer name, a licence covering the web, written owner consent, addresses and faces blurred.
- Light galleries: WebP or AVIF, alt text on every image.
On compliance, facts only. The GDPR (AVG in Dutch) applies to your forms, supervised by the Autoriteit Persoonsgegevens: collect the minimum. The European Accessibility Act, applicable since 28 June 2025, mainly targets certain consumer services such as online sales, with an exemption for micro-enterprises; WCAG 2.1 AA remains a sound reference for everyone. This is not legal advice.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
What should make you hesitate before signing?
- A quote that does not say who writes the Dutch version.
- An open hourly rate for every project you add, with no cap.
- A generic theme that squeezes your photos into tiny thumbnails.
- A domain in the agency's name or hosting you do not control.
- Press mentions you cannot document.
Mini case study
Illustrative example. Femke V. and her partner run a four-person studio in Wittevrouwen that specialises in canal house renovations. A Utrecht agency offers a Dutch and English site for 19 500 EUR, delivered in 11 weeks. They choose Kolonell Growth at 4 500 EUR for the English site, give the Dutch version to their usual copywriter for 1 200 EUR and pay their photographer 400 EUR to extend the licence to the web.
Total cost: 4 500 plus 1 200 plus 400, or 6 100 EUR. Gap with the agency: 19 500 minus 6 100, or 13 400 EUR, part of which pays for a shoot of a renovated wharf cellar.
FAQ
How much does an interior design studio website cost in Utrecht in 2026?
Expect 8 000 to 30 000 EUR excluding VAT with a local agency and 2 500 to 8 000 EUR with a freelancer. Kolonell charges a fixed 2 700, 4 500 or 8 200 EUR.
Can you write the Dutch version?
No, we write in English and French. Dutch is supplied by you or quoted separately; budget for example 800 to 1 500 EUR with a local copywriter depending on volume.
Can we feature projects in listed monuments?
Yes, with the owner's consent and proper photo credits. Avoid showing the exact address or claiming a permit is guaranteed: 1 well-documented project beats 10 thumbnails.
Does Kolonell come to photograph our sites?
No shoots and no visits. Interior photographers in the Netherlands often publish rates of 500 to 1 200 EUR per project.
How long does launch take?
3 to 4 weeks for Starter and Growth once photos are gathered; for Premium, a written plan at kickoff, usually 4 to 6 weeks.
Let's scope your project. Send us your best projects, your services and the language your clients speak, and we will propose a fixed-price plan delivered in 3 to 4 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.