Interior design studio website cost in Stockholm: local agencies vs Kolonell (2026)

The verdict in three sentences

In Stockholm, an interior design studio website handed to a local agency costs, as a 2026 ballpark, 90 000 to 350 000 SEK, about 8 200 to 32 000 EUR, mostly because the portfolio and art direction take many hours. Kolonell delivers a project-by-project portfolio, a services page and a qualified project request at a fixed price of 2 700, 4 500 or 8 200 EUR, in 3 to 4 weeks on Starter and Growth. What makes the difference over 3 years: the quality and licensing of the photos (Kolonell does not shoot) and the cost of adding each new project.

How much does an interior studio website cost in Stockholm?

These ranges are prudent. They rest on public rate cards of Swedish agencies, minimum project sizes shown on Clutch.co for Stockholm agencies, published hourly rates (often 1 000 to 1 500 SEK per hour, about 90 to 135 EUR) and rates visible on Upwork and Malt. Rate used: about 11 SEK to 1 EUR.

A Stockholm freelancer can therefore match our Starter on price. Kolonell brings included copywriting, a project manager and a price fixed before kickoff. The team is in Senegal (GMT), one hour behind Stockholm in winter, two in summer, with Google Meet calls at your hour and a written update every week. See our international website offer.

What 3-year cost for a studio that keeps publishing projects?

An active studio adds several projects a year. The table keeps the same maintenance assumption on both sides, since Kolonell maintenance after the support period is quoted on request.

These figures structure the comparison and do not predict your invoice. Ask every supplier to fill in the same grid, line by line.

What does each tier include for an interior studio?

The fees page explains your billing models (fixed fee, percentage of budget, hourly rate) without showing a figure if you prefer. A client area to share plans and mood boards is an application quoted on request.

Which needs are specific to Stockholm?

A Stockholm studio's clientele often mixes three profiles: owners of period flats in Östermalm, Vasastan or Södermalm, with mouldings and tiled stoves to preserve; families renovating a summer house in the archipelago or on Värmdö, where humidity and water damage drive the choice of materials; companies refitting offices to attract international talent. Stockholm Design Week and the February furniture fair give you occasions to publish projects, provided you only cite real coverage.

In a bostadsrätt flat, major works often require the housing cooperative's approval; your process page can mention it without giving legal advice. For the professional title, the rules differ from those of some US states: check with the local professional association, such as Sveriges Arkitekter for interior architects, what you may display.

On data, the GDPR applies, supervised by the Swedish authority IMY. Photos of a private home may reveal an address or faces: blur them and get the owner's written consent. Also check the photographer's web licence for each image. For accessibility, write alt text for every portfolio photo; WCAG 2.2 AA remains the technical reference. This is not legal advice.

Which questions should you ask before choosing?

• What does adding a project cost, photos and copy included?
• Are images served as WebP or AVIF, with lazy loading?
• Who writes the project copy, and in which languages?
• Does the form ask for budget, area and timeline before the first call?
• Are the domain and access in your name?

Mini case study

Illustrative example. Elin S. and her partner run a 4-person studio specialising in Östermalm flats and archipelago summer houses. A Stockholm agency offers them 210 000 SEK, about 19 100 EUR, in 12 weeks. They choose Kolonell Growth at 4 500 EUR for an English site, plus 900 EUR of Swedish translation by a local writer, so 5 400 EUR. The 13 700 EUR gap lets them have 4 projects shot by an interior photographer, with a clear web licence, and keep a reserve for the following years.

FAQ

Can Kolonell photograph our projects in Stockholm?

No, we do no shooting and no site visits. You supply your images or book a local photographer, often a few thousand euros for 3 to 4 projects.

Can the site be in Swedish?

We write in English and French. Swedish is supplied by you or quoted separately before kickoff, for example for 5 to 10 pages.

Should we show our fees?

No. The page can explain your three billing models (fixed fee, percentage, hourly rate) without amounts, which already filters requests.

How long until the site goes live?

Allow 3 to 4 weeks on Starter and Growth, usually 4 to 6 weeks on Premium according to the written schedule set at kickoff.

How is the project paid?

By bank transfer or Wise, 50 % at kickoff and 50 % on delivery, with 3 months of support included (6 on Premium).

Let's scope your project. Send us 5 to 10 projects with their photos and your list of services, and we reply with a fixed-price tier and a launch in 3 to 4 weeks. Request your free quote or see the international offer.