The verdict in three sentences
In Los Angeles, an interior design studio website built by a local agency costs, as a 2026 ballpark, 15 000 to 60 000 USD, and well beyond that once a branding studio, motion work or a shop for a furniture line is added. Kolonell delivers the portfolio, the service pages and a qualified project inquiry form at a fixed price: 2 900 USD, 4 900 USD or 8 900 USD, in 3 to 4 weeks on Starter and Growth. In LA the deciding factor is rarely the build: it is discretion and imagery, because many of the best projects sit behind NDAs, and Kolonell does no shoots and no site visits.
What do LA agencies, freelancers and Kolonell actually charge?
Sources for these ranges: public pricing pages of Los Angeles and Southern California agencies, minimum project sizes on Clutch.co profiles (often 10 000 or 25 000 USD and up for LA studios), hourly rates published by local agencies (usually 150 to 250 USD per hour) and rates visible on Upwork and Fiverr for Squarespace, Webflow or WordPress portfolios.
| Criterion | Los Angeles agency | Local freelancer | Kolonell |
|---|---|---|---|
| Build cost, 2026 ballpark | 15 000 to 60 000 USD | 3 000 to 12 000 USD | 2 900 USD / 4 900 USD / 8 900 USD, fixed |
| Brand identity | Often offered, billed separately | Sometimes | Your existing identity is used |
| Project photography | Sometimes through partners | Rarely | Not included: your photos or a local photographer |
| Page copy | Often an add-on | Rarely | Native English or French copy included |
| Usual timeline | 8 to 16 weeks | 4 to 10 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Out-of-scope changes | 150 to 250 USD per hour | 60 to 125 USD per hour | Quoted before any work |
| Support after launch | Retainer contract | Case by case | 3 months, 6 on Premium |
| Ownership | Check the contract | Check | Domain in your name, all access handed over |
To be frank: Los Angeles has a very deep pool of freelance web designers used to working with design brands, and a good one can match our Starter price. Kolonell adds a project manager, copy for every page, a written fixed price and full handover of access. Payment is by bank transfer or Wise, 50 % at kickoff and 50 % at delivery. The team is based in Senegal (GMT): LA is 8 hours behind in winter and 7 in summer, so a Google Meet call at 8 or 9 am your time lands in our afternoon, with a written update every week. Details are on our international website offer.
What does the site cost over three years?
The table applies the same maintenance assumption and the same photo budget on both sides: project photography is a studio cost, whichever web supplier you pick.
| Item over 36 months | LA agency (mid range) | Kolonell Growth |
|---|---|---|
| Website build | 28 000 USD | 4 900 USD |
| Maintenance (same assumption: 120 USD per month over 33 months) | 3 960 USD | 3 960 USD, maintenance quoted on request |
| Photos of 6 projects by an architectural photographer, web licence | 9 000 USD | 9 000 USD |
| Adding 10 projects to the portfolio over 3 years | 12 hours at 175 USD, so 2 100 USD | Quoted beforehand, assumption 1 000 USD |
| Support after launch | Per contract | 3 months included |
| Indicative total | 43 060 USD | 18 860 USD |
These figures structure the comparison; they do not predict an invoice. Ask every supplier to fill in the same grid.
Which tier fits an LA studio?
| Item | Starter 2 900 USD | Growth 4 900 USD | Premium 8 900 USD |
|---|---|---|---|
| Portfolio | Up to 6 projects | One page per project, photo credits | Filters: residential, hillside home, beach house, hospitality, retail |
| Confidential projects | No | Unindexed project pages to send to prospects | Password-protected pages |
| Services | Full design and furnishing | One page per service: renovation, furnishing, site supervision with partner trades | Full structure, fee models explained |
| Project inquiry | Simple form | Qualified form: property type, neighborhood, budget, timing, photos of the space | Journey by project type |
| Instagram, Pinterest, Houzz | Links | Embedded feeds | Embedded feeds and WebP/AVIF optimized gallery |
| Bilingual FR/EN site | No | No | Included (Spanish supplied by you or quoted separately) |
| Timeline and support | 3 to 4 weeks, 3 months | 3 to 4 weeks, 3 months | Written schedule, 4 to 6 weeks, 6 months |
A client area to share boards and quotes, or an online furniture shop, is a custom application quoted on request.
What do Los Angeles clients expect from a studio?
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
The local market is unusually varied: hillside homes in the Hollywood Hills and the Bird Streets, beach houses in Malibu, Spanish Colonial Revival houses in Hancock Park and Los Feliz, Craftsman bungalows in Pasadena, mid-century homes in Silver Lake and weekend places in Palm Springs, plus restaurants and hotels in the Arts District and offices for production companies. Since the Palisades and Eaton fires of January 2025, many owners are rebuilding: a sober page on how you work with the architect and the builder on a rebuild is useful, without ever exploiting the tragedy.
- Discretion: part of the clientele (entertainment, sports, executives) requires anonymity. Show the interior without an address, a recognizable view or faces, and get the owner's written consent before publishing.
- Photographer's licence: check that it covers the web and social media, not only press or an awards entry. Credit the photographer on every project page.
- Fee models: explain whether you charge a flat fee, a percentage of the budget or an hourly rate, without posting a figure you will not hold.
- Titles: California does not register the interior designer title the way Texas or Florida do; a voluntary credential exists (Certified Interior Designer, issued by CCIDC) alongside NCIDQ certification. The architect title, by contrast, is protected. State each person's status precisely.
On compliance, the facts. The CCPA, as amended by the CPRA, only applies above certain thresholds (notably annual revenue of about 25 million USD, an indexed amount): most studios fall below, but a minimal form and a clear privacy policy remain good practice. In California, website accessibility claims (ADA and the Unruh Civil Rights Act) are frequent: aim for WCAG 2.1 AA, with alt text on every portfolio image. This is not legal advice.
Which red flags should you look for in a quote?
- A package with no copywriting: you will write twenty project pages yourself.
- A theme or a domain registered in the agency's name.
- Stock photos slipped into the portfolio to fill gaps.
- A gallery of heavy images never converted to WebP or AVIF, slow on mobile.
- No written price for adding a project after launch.
Mini case study
Illustrative example. Dana M. and her partner run a two-person studio in Silver Lake specializing in mid-century renovations. A Culver City agency quotes 34 000 USD, plus 175 USD per hour for later changes. With Kolonell Growth at 4 900 USD and a local photographer for 4 projects at 1 400 USD each, so 5 600 USD, the first year comes to 10 500 USD. Against 34 000 USD plus the same 5 600 USD of photography, so 39 600 USD, the gap is 29 100 USD, which the studio sets aside for two more shoots and press outreach.
FAQ
Can Kolonell handle a portfolio of confidential projects? Yes: on Growth (4 900 USD) some project pages can stay unindexed so you can send them to prospects, and Premium (8 900 USD) adds password-protected pages. The owner's written consent remains your responsibility.
Do we need a local photographer? Yes, Kolonell does no shoots. In Los Angeles, budget roughly 800 to 2 500 USD per project for an architectural photographer, depending on size and licence.
What is the time difference with the team? 8 hours in winter, 7 in summer. Calls usually fit between 8 and 10 am Los Angeles time, and a written update arrives every week.
Can the site be in Spanish? Premium includes a bilingual FR/EN site. Spanish is supplied by you or quoted separately, which stays useful for some trades and clients.
What happens after the 3 months of support? Maintenance is quoted on request. In our 3-year comparison we use the same assumption of 120 USD per month on both sides.
Let's scope your project. Send us 5 projects with their photos and your list of services, and we will reply with a fixed-price tier and a launch in 3 to 4 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.