The verdict in three sentences
In Galway, an insurance broker's website costs, as a 2026 order of magnitude, 4 000 to 18 000 EUR with a local agency and 1 200 to 4 500 EUR with a freelancer, which puts the top of the freelance market level with Kolonell's entry package. Kolonell charges 2 700 EUR, 4 500 EUR or 8 200 EUR at a fixed price, native English copywriting and a project manager included, which matters most to an independent broker launching a firm with no time to write fifteen pages. For a small firm, the real question is who writes and who maintains the site, more than the raw price gap.
Why a Galway broker's website has its own requirements
Galway combines three economies that rarely meet elsewhere. Parkmore and Ballybrit host a well-known medical technology cluster, with manufacturers and subcontractors. Atlantic coast tourism keeps hotels, B&Bs, pubs, restaurants, surf schools and kayak operators going all the way to Clifden. Farming, fishing and holiday lets shape the rural parts of the county. Winter storms and water damage on the coast are a constant topic for property owners.
The site therefore has to speak to very different clients: a pub manager renewing a commercial combined policy in March, a medtech subcontractor looking for product liability, a Salthill family insuring a house let in summer. Some Gaeltacht clients also appreciate a few pages in Irish: Irish-language copy is supplied by the firm or quoted separately.
Compliance, kept factual: an insurance intermediary in Ireland is authorised by the Central Bank of Ireland and must say so on its website; the Consumer Protection Code governs client information, including remuneration, within the framework of the Insurance Distribution Directive (IDD). GDPR applies to forms, and the European Accessibility Act, applicable since 28 June 2025, is a reason to aim for WCAG 2.1 AA. For a new firm, check with your adviser from when you may communicate publicly. This is not legal advice.
What do Galway suppliers charge?
Cautious, unofficial ranges based on public price guides of studios in Galway and the west of Ireland, minimum project sizes shown on Clutch.co, day rates published locally (often 400 to 650 EUR a day) and freelance profiles visible on Upwork and Malt.
| Criterion | Galway agency | Local freelancer | Kolonell |
|---|---|---|---|
| 2026 order of magnitude | 4 000 to 18 000 EUR | 1 200 to 4 500 EUR | 2 700 EUR / 4 500 EUR / 8 200 EUR |
| Copywriting | Often partly included | Rarely | Native English copywriting included |
| Project manager | Yes | No, single contact | Yes, calls at your hours, weekly written update |
| In-person meeting, on-site photos | Yes | Often | No, book a local photographer |
| Timeline | 6 to 12 weeks | 3 to 10 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Support after launch | Monthly contract | Depending on availability | 3 months, 6 on Premium |
| Domain and access | Check it | Sometimes in the freelancer's name | In your name, all access handed over |
To be frank: a good Galway freelancer can deliver a decent site at the Starter price or below. What Kolonell mainly adds is the copywriting, a reachable project manager, a written fixed price and the handover of all access. The team is in Senegal, on GMT, so on Irish time in winter and one hour earlier in summer. Payment by bank transfer or Wise, 50 % at kick-off, 50 % on delivery. See the international website offer.
Which package for a firm that is starting or growing?
| Firm's need | Starter 2 700 EUR | Growth 4 500 EUR | Premium 8 200 EUR |
|---|---|---|---|
| Lines: retail and hospitality, holiday lets, home, product liability, fleet | Five pages in total | One page per line | Pages per line and per client profile |
| Quote request | General form | Per line: activity, number of rooms or turnover, renewal date | Guided path with appointment booking |
| Regulatory and complaints page | Footer statements | Dedicated page | Dedicated page and statements per line |
| Claims guide | Useful contacts | Storm and water damage guide | Guides per line |
| Resources | No | Three articles | Renewal calendar, downloadable guides |
| Pages in Irish | Copy supplied by you or quoted separately | Same | Same |
Online pricing, a client portal or a connection to broking software (Applied Epic, Open GI or another) is quoted separately, as is ongoing SEO.
Three-year cost: agency, freelancer, Kolonell
Same maintenance assumption everywhere, as Kolonell maintenance after the support period is quoted separately.
| Item over 36 months | Galway agency | Local freelancer | Kolonell Starter |
|---|---|---|---|
| Build | 9 000 EUR | 3 000 EUR | 2 700 EUR |
| Page copywriting | Included | External copywriter, 1 200 EUR | Included |
| Maintenance (same assumption, 70 EUR a month over 33 months) | 2 310 EUR | 2 310 EUR | 2 310 EUR |
| Hosting (18 EUR a month) | 648 EUR | 648 EUR | 648 EUR |
| Secure form tool | 900 EUR | 900 EUR | 900 EUR |
| Indicative total | 12 858 EUR | 8 058 EUR | 6 558 EUR |
The gap with a freelancer stays modest, about 1 500 EUR. It depends mostly on copywriting: if you write the pages yourself, the freelancer becomes competitive again.
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What should make you hesitate
- A site delivered without an authorisation statement or complaints procedure.
- Figure-based promises such as "save up to 30 % on your premium".
- A form that collects everything (PPS number, claims history) at first contact.
- A domain registered by the supplier, which you will have to buy back later.
- No plan for the season: hospitality clients often renew before summer, and the site should reflect that.
Mini case study
Illustrative example. Ciarán D. leaves a large national broker after twelve years and opens his own firm in Oranmore. His target: B&Bs, pubs, restaurants and water-sports operators between Galway and Clifden. A freelancer offers 3 000 EUR without copywriting; Ciarán would have to pay a copywriter 1 200 EUR, so 4 200 EUR. Kolonell proposes Starter at 2 700 EUR, copy included, live in 3 to 4 weeks.
Immediate saving: 1 500 EUR, and above all a dozen evenings of writing avoided during the launch period. In year two, he adds two pages (holiday lets, product liability for medtech manufacturers), quoted before work, assumed at 500 EUR.
FAQ
How much does an insurance broker's website cost in Galway in 2026?
As an order of magnitude, 4 000 to 18 000 EUR with an agency and 1 200 to 4 500 EUR with a freelancer. Kolonell offers 2 700 EUR, 4 500 EUR or 8 200 EUR at a fixed price.
Does an independent broker need Growth?
Not necessarily: Starter often covers a launch, with five pages. Growth at 4 500 EUR becomes useful when you serve at least three distinct lines with different forms.
Can you write pages in Irish?
No, native copywriting is in English or French. Irish pages are supplied by your firm or quoted separately, usually for two to four key pages.
Is the time difference an issue?
The team works on GMT: the same time as Ireland in winter, one hour apart in summer. Google Meet calls happen during your hours.
How long before the site is live?
On Starter and Growth, 3 to 4 weeks from receipt of your information. Support then runs for 3 months.
Let's scope your project. Send us your lines of cover, your area and your opening date: we will propose a fixed-price package and a launch in 3 to 4 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.