Insurance brokerage website cost in Bath: local agencies vs Kolonell (2026)

The verdict in three sentences

For an insurance brokerage in Bath, a website from a local or Bristol-based agency costs, as a 2026 ballpark, 6 000 to 22 000 GBP, and a freelancer around 1 800 to 6 000 GBP. Kolonell delivers a broker site with cover pages, qualified quote journeys and FCA disclosures at a fixed 2 300, 3 900 or 6 900 GBP, copy included, in 3 to 4 weeks on Starter and Growth. After a merger or a rebrand, the comparison that matters is the 3-year total, how quickly the new name goes live, and whether the supplier can write convincingly about Georgian property, hospitality risks and rural Somerset clients.

Who charges what for a broker site around Bath?

These ranges are prudent ballparks, not quotes. They rely on public rate cards of agencies in Bath, Bristol and the wider South West, minimum project sizes on Clutch.co profiles, hourly rates commonly published by agencies in the region (often 60 to 100 GBP per hour) and freelance rates visible on Upwork and comparable platforms. Many Bath firms also use Bristol agencies, which often quote a little higher.

Kolonell's project manager is reachable in your time zone, with Google Meet calls at your hour and a written update each week; the team is in Senegal on GMT, which matches UK winter time. Payment is by bank transfer or Wise, half at kickoff, half at delivery. The full offer is on our international website offer.

One honest point: a good Somerset freelancer can cost less than Kolonell's Growth tier. What the fixed tier adds is written copy for every line, a project manager and a guaranteed scope.

Which risks do Bath clients bring to their broker?

Bath is a UNESCO World Heritage city where much of the housing stock is Georgian and listed, built in Bath stone, often divided into flats with shared freeholds. Its economy leans on hospitality, tourism, retail, education and professional services, while the surrounding Somerset and Wiltshire countryside adds farms, equestrian yards and country houses. Properties near the River Avon raise storm and water risk questions at renewal. A broker's site should speak to that:

• Listed and period property cover: rebuild using matching materials, conservation constraints, blocks of flats and freeholder policies.
• Hospitality and leisure: hotels, guest houses, restaurants, holiday lets, event venues, with business interruption explained clearly.
• Rural and equestrian: farm policies, horse and rider cover, estate cover, if you place them.
• Professional and office risks for the many small firms in the city centre.
• A quote form that sorts requests: property type and listed grade, business activity, turnover band, renewal date.
• A claims page that explains the broker's role when a storm or escape of water damages a period building.

Client portals, instant pricing or links into a broker management system are custom applications, quoted on request.

What do Kolonell's tiers contain for a merged brokerage?

How do the costs add up over 36 months?

The table applies the same maintenance assumption on both sides, since Kolonell maintenance after the support period is quoted on request.

Starter at 2 300 GBP brings the 3-year total near 5 700 GBP under the same assumptions; Growth at 3 900 GBP near 7 300 GBP. Treat these as a frame for your own quotes.

What must a broker's site say under UK rules?

Facts only. Insurance intermediaries in the UK are authorised by the Financial Conduct Authority or work as appointed representatives, and the site should display status and FCA reference in a form visitors can check on the FCA register. After a merger, make sure the legal entity, trading names and registered address on the site match the register. Marketing must be clear, fair and not misleading, and the Consumer Duty applies to retail customers. The complaints process and access to the Financial Ombudsman Service belong on the site. Forms fall under UK GDPR and the Data Protection Act 2018, and WCAG 2.2 AA is the practical target under the Equality Act 2010. This is not legal advice.

Which warning signs should a Bath broker watch for?

• Two old sites left online after the merger, with conflicting phone numbers and names.
• No redirect plan, so years of indexed pages simply vanish.
• Trading names on the site that differ from the FCA register.
• A quote with "branding" but no copy, leaving you to write 12 pages yourself.
• Insurer logos carried over from one of the old sites without checking the agreements.
• A domain held by the former agency of one of the merging firms.

Mini case study

Illustrative example. Tom W. and Priya K. have merged their two Bath brokerages: Tom's firm placed listed homes and landlords, Priya's handled hospitality and small offices. They now run nine people under a new name and two outdated websites. A Bristol agency quotes 14 000 GBP plus 1 800 GBP of copy over 11 weeks, branding not included. Kolonell proposes Premium at 6 900 GBP on a 5-week written schedule, with a page explaining the merger and a redirect plan for both old sites; they book a Bath photographer for 650 GBP and a freelance designer for the logo at 1 200 GBP.

Total first spend: 15 800 GBP with the agency versus 8 750 GBP with Kolonell, a 7 050 GBP difference, and the new name is online about six weeks earlier.

FAQ

What is the price of an insurance broker website in Bath in 2026?

A local or Bristol agency typically quotes 6 000 to 22 000 GBP, a freelancer 1 800 to 6 000 GBP. Kolonell charges a fixed 2 300, 3 900 or 6 900 GBP.

Can Kolonell merge the content of two former broker websites?

Yes. Premium at 6 900 GBP includes a page structure for the combined firm and a redirect plan, planned on a written schedule of usually 4 to 6 weeks.

Do you design our new logo?

No, logo and brand identity are not part of the tiers. A freelance designer or your agency provides it; Kolonell builds the site on that identity.

Can you write about hospitality business interruption cover?

Yes, from the information you provide on the policies you place. Your compliance contact approves every page, usually in one or two review rounds within 3 to 4 weeks.

How is payment split?

Bank transfer or Wise, 50 % at kickoff and 50 % at delivery, so two payments of 3 450 GBP on Premium.

Let's scope your project. Send us your new firm name, the addresses of the old sites and your lines of cover, and we come back with a fixed-price tier and a 3 to 4 week timeline. Request your free quote or see the international offer.