The verdict in three sentences
A Central Bank of Ireland-authorised broker in Dublin that wants commercial quote requests should budget EUR 12,000 to 22,000, not a EUR 3,000 brochure site. The difference comes down to three things: line-specific quote forms (motor fleet, commercial combined, group health), complete regulatory disclosures and GDPR compliance with a clear legal basis for every form. Allow 8 weeks for the project and about EUR 250 a month for maintenance.
The detailed budget
The items below match a 15 to 25-page site, in English with optional Irish-language basics, plus a document upload area for prospects. Figures are 2026 order-of-magnitude estimates for the Dublin market, excluding VAT.
| Item | Indicative 2026 budget | Comment |
|---|---|---|
| Strategy, sitemap, copywriting | EUR 1,700 to 3,000 | Pages per line: fleet, commercial combined, liability, group health, income protection |
| Design and branding | EUR 2,000 to 3,400 | Credibility with CFOs and SME owners |
| Development (multilingual-ready) | EUR 3,400 to 6,200 | Extra languages add 25 to 35% to development |
| Multi-step quote forms | EUR 2,000 to 4,100 | Fleet (vehicles, usage), commercial (floor area, activity, turnover) |
| GDPR and regulatory disclosures | EUR 1,100 to 2,100 | Privacy notice, consents, records, Terms of Business |
| Local SEO and go-live | EUR 1,800 to 3,200 | Google Business, "fleet insurance Dublin" pages, conversion tracking |
| Total | EUR 12,000 to 22,000 | Timeline: 8 weeks |
Maintenance (updates, backups, security, small changes) runs at around EUR 250 a month, or EUR 3,000 a year.
The compliance requirements you cannot skip
An insurance intermediary is supervised by the Central Bank of Ireland and bound by its Consumer Protection Code. The site must let prospects identify clearly who the firm is and in what capacity it acts. Forms also collect personal data, sometimes sensitive for group health, governed by GDPR and overseen by the Data Protection Commission.
| Requirement | Where to show it | Risk if missing |
|---|---|---|
| Legal name and "regulated by the Central Bank of Ireland" statement | Footer and legal notice page | Doubt about legitimacy, possible supervisory action |
| Broker status and insurer panel | "About us" page | Confusion with an insurer, loss of trust |
| Complaints procedure | Dedicated page, 1 click away | Breach of consumer protection rules |
| Terms of Business document | Downloadable PDF | Non-compliance at first contact |
| Explicit consent and purpose of collection | Unticked checkbox | Data unusable for marketing |
| Hosting location and retention period | Privacy notice | Transfers outside the EU must be justified |
For health data (group health, income protection), collect only what is strictly needed: headcount and age bands are enough for a first quote, with no online medical questionnaire.
What converts a CFO or SME owner
The decision maker wants a fast, priced answer. Three levers make the difference: a short form (5 to 7 fields at step one), a stated response time ("quote within 2 working days") and concrete proof, such as the number of businesses insured or the insurer panel. A click-to-call or WhatsApp Business button adds 10 to 20% more contacts on average.
Mini case study
Ciaran, managing director of a 12-person insurance brokerage in Dublin, invests EUR 17,000 in a site with fleet and commercial combined forms, plus EUR 3,000 of first-year maintenance, so EUR 20,000.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
- Average commission on a 25-vehicle fleet policy: about EUR 2,500 a year.
- Average commission on an SME commercial combined policy: about EUR 850 a year.
- Target: 8 qualified requests a month, 15% conversion rate, about 14 policies a year.
- With a mix of 5 fleets and 9 commercial policies: 12,500 + 7,650 = EUR 20,150 in commission in year one.
The investment is covered within 12 months, and annual renewals make the site a lasting asset.
FAQ
Must the site state that we are regulated by the Central Bank?
Yes, the regulatory status statement belongs in the footer and legal notice with the firm's legal name. It costs under EUR 150 to add and immediately reassures a business prospect.
Do we need a Data Protection Impact Assessment?
For standard quote forms, usually not, but a record of processing is required. If you collect health data at scale, a DPIA is advisable; budget 2 to 4 weeks within the 8-week plan.
Is an Irish-language version necessary?
Not for most commercial clients. It mainly matters for public-sector tenders and adds 25 to 35% to development, about EUR 1,000 to 2,000.
Can we offer instant online pricing?
It works for simple products, but for fleet or commercial combined, a quote within 2 working days remains the norm. A rating engine connected to insurers costs EUR 11,000 and up.
What does EUR 250 a month of maintenance cover?
Security updates, daily backups, uptime monitoring and 2 hours of changes per month. Page redesigns or new forms are quoted separately.
Let's scope your project. Tell us your priority lines, language needs and target quote volume: we quote insurance brokerage websites from EUR 12,000 to 22,000, delivered in 8 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
