The verdict in three sentences
A serious institutional redesign in Dakar budgets between 4,500,000 and 12,000,000 FCFA in 2026, depending on page count, languages and integrations. The line item that swings the quote is not design but editorial governance (Sanity CMS, validation workflow, team training). Plan for 8 to 14 weeks of production and an annual recurring cost of roughly 250,000 FCFA for hosting and CDN.
What each tier covers in 2026
An institutional site is not a simple showcase: it carries a group's image, handles several languages and enforces a validation circuit before each publication. Here are the two levels most requested by Senegalese communication directors.
| Tier | Scope | Price FCFA | Timeline |
|---|---|---|---|
| Standard | 15-25 pages, Sanity CMS, FR only, analytics | 4,500,000 - 7,000,000 | 8-10 weeks |
| Premium | 25-40 pages, FR/EN, editorial workflow, press portal | 7,500,000 - 12,000,000 | 11-14 weeks |
| Group | Multi-site (holding + subsidiaries), design system delivered | on quote | 16-24 weeks |
Bilingual FR/EN adds on average 25 % to the integration lot, since every piece of content is duplicated, structured and linked via hreflang. Adding a press area or an interactive annual report costs an extra 600,000 to 1,500,000 FCFA.
Recurring costs not to forget
Acquisition cost is only part of the equation. An institutional site lives three to five years and requires an annual operating budget.
| Item | Annual cost FCFA | Comment |
|---|---|---|
| Hosting + CDN | 250,000 | 99.9 % uptime, daily backups |
| Maintenance / support | 1,200,000 - 2,400,000 | 100,000 to 200,000 FCFA/month |
| Sanity CMS license | 0 - 600,000 | free then team tier |
| SEO + content | 900,000 - 3,600,000 | 75,000 to 300,000 FCFA/month |
Adding build and first year of operation, a realistic Premium project sits around 9 to 15,000,000 FCFA all-in, a 2026 order of magnitude to confirm against exact scope.
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Mini case study
Aminata, communication director of an agri-industrial group in Dakar, must redesign an aging 30-page site. She targets the Premium tier at 9,000,000 FCFA, adds bilingual FR/EN (+25 % on integration, about 1,100,000 FCFA) and a press portal at 800,000 FCFA. Acquisition budget: 10,900,000 FCFA. Over three years, with support at 150,000 FCFA/month and hosting, she provisions 5,850,000 FCFA of recurring cost. Total over 36 months: 16,750,000 FCFA, or roughly 465,000 FCFA per month for the digital image of a group turning over billions.
FAQ
How much does bilingual FR/EN really cost? Expect a roughly 25 % uplift on the integration and content lot. On an 8,000,000 FCFA project, that is around 1,200,000 FCFA, excluding translation of the texts themselves.
Why a Sanity CMS rather than WordPress? Sanity structures governance: every item goes through a draft / review / publish workflow. For a group with several approvers, this prevents publishing errors and costs 0 to 600,000 FCFA of license per year.
What is a realistic timeline for an institutional redesign? Between 8 and 14 weeks for a Standard to Premium site, content migration included. A multi-site holding project rises to 16-24 weeks.
Is the annual recurring cost negotiable? Hosting + CDN (250,000 FCFA/year) is incompressible to guarantee 99.9 % uptime. Support adjusts: from 100,000 FCFA/month for light follow-up to 200,000 FCFA/month for a reinforced SLA.
Can payment be staged? Yes, the classic schedule is 40 % on order, 30 % on acceptance and 30 % on delivery, over 8 to 14 weeks.
Let's scope your project. Tell us your page count, languages and target integrations: we frame an indicative budget between 4,500,000 and 12,000,000 FCFA. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
