The verdict in three sentences
The institutional segment holds the market's largest tickets: 5 to 60M FCFA per project. Even at the grid's lowest rate — 8% — the referrer earns between 400,000 and 4,800,000 FCFA per signed deal. The non-negotiable condition: being genuinely introduced to decision-makers (CEO/DG, CIO/DSI, general secretaries), because here everything rests on trust and the cycle runs 3 to 6 months.
SME or enterprise: two referrer trades
Bringing an SME and bringing an enterprise account require neither the same network nor the same patience. The table below summarizes the gaps in 2026 orders of magnitude.
| Criterion | SME (showcase / e-commerce) | Enterprise (institutional) |
|---|---|---|
| Average ticket 2026 | 250,000 – 4,000,000 FCFA | 5,000,000 – 60,000,000 FCFA |
| Referrer rate | 12% – 15% | 8% |
| Earnings per project | 30,000 – 600,000 FCFA | 400,000 – 4,800,000 FCFA |
| Sales cycle | 1 week – 1 month | 3 – 6 months |
| Decision-maker | Manager, founder | CEO, CIO, general secretary |
| Access mode | Direct prospecting | Introduction, tenders |
The rate is lower, but the base explodes: 8% of 30,000,000 FCFA is 2,400,000 FCFA, a sum no SME sale can approach in a single cycle.
What each institutional tier pays
Kolonell never publishes institutional prices on the site — it's always a quote. Here are the 2026 orders of magnitude and the matching 8% referrer commission.
| Institutional tier | 2026 project price | 8% referrer commission |
|---|---|---|
| Corporate Standard (15-30 pages, CMS) | 5,000,000 – 8,000,000 FCFA | 400,000 – 640,000 FCFA |
| Corporate Premium (ERP, portal, SLA) | 10,000,000 – 18,000,000 FCFA | 800,000 – 1,440,000 FCFA |
| Group / Holding (multi-site, HR) | 25,000,000 – 60,000,000 FCFA | 2,000,000 – 4,800,000 FCFA |
| Annual maintenance | 150,000 – 500,000 FCFA/month | long-term relationship |
A single signed Group project can earn the referrer more than two years of showcase-site sales. This is the segment of rare but massive tickets.
The Kolonell referral (apporteur d'affaires) program
Kolonell pays every partner who introduces a signed client across all four segments. On institutional, your role is that of a door-opener: you guarantee access and credibility, Kolonell handles the tender, compliance and premium delivery.
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| Segment | Referrer commission | Recurring |
|---|---|---|
| Showcase | 15% | + 5% on maintenance |
| E-commerce | 12% | per contract |
| Marketplace | 10% | per contract |
| Institutional | 8% | long-term relationship |
You receive an enterprise-grade pitch pack, support during defenses, and detailed CRM tracking of the file. No technical skill required: your asset is the relationship.
Mini case study
Aisha, a former banking executive in Nairobi, keeps a solid contact with the leadership of an insurance group. That group wants to rebuild its corporate portal and partner space. Aisha arranges the first meeting with Kolonell. After five months of talks and a defense, the Premium project is signed at 15,000,000 FCFA.
Her commission: 15,000,000 × 8% = 1,200,000 FCFA. To match this in showcase sites at 500,000 FCFA (75,000 FCFA commission), she'd have needed sixteen sales. Aisha monetized one long-standing professional relationship in a single deal.
FAQ
Why only 8%, the lowest rate on the grid? Because the ticket is the largest of all segments. 8% of 30,000,000 FCFA (2,400,000 FCFA) far exceeds 15% of a 500,000 FCFA showcase (75,000 FCFA). The rate drops, the absolute value climbs.
How long is an institutional cycle? Expect 3 to 6 months between introduction and signature. Enterprise accounts go through budget approvals, sometimes formal tenders, and multiple committees.
Do I need technical skill to bring an enterprise account? No. You open the door and secure trust; Kolonell handles the technical response, GDPR and local-law compliance, security and delivery.
Is there recurring on institutional? Annual maintenance (150,000 – 500,000 FCFA/month) and the long-term relationship can open recurring opportunities negotiated in the referral agreement.
Which profile is ideal for this segment? Former executives, senior consultants, board members, business lawyers — anyone genuinely introduced to CEOs and CIOs.
Let's talk about your project. Introduce an enterprise account and turn your address book into 400,000 to 4,800,000 FCFA in referral commission. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
