The verdict in three sentences
Institutional is relationship selling at its purest: tickets exceed 5,000,000 FCFA and climb to 60,000,000+ FCFA for a group. At 8% referral commission, that means 400,000 to 4,800,000+ FCFA per deal — a single signature can be worth a year of income. Here, your asset isn't volume but the qualified introduction to a CEO, a CIO or an NGO director.
The institutional commission grid
Three tiers, from Corporate Standard to a multi-site Group/Holding. The 8% commission applies to the sale price, always quoted case by case.
| Institutional tier | Sale price (FCFA) | 8% commission | EUR equivalent |
|---|---|---|---|
| Corporate Standard | 5,000,000 | 400,000 | ~€610 |
| Upper Corporate Standard | 8,000,000 | 640,000 | ~€976 |
| Corporate Premium | 10,000,000 | 800,000 | ~€1,220 |
| Upper Corporate Premium | 18,000,000 | 1,440,000 | ~€2,195 |
| Group / Holding | 25,000,000 | 2,000,000 | ~€3,049 |
| Max Group | 60,000,000+ | 4,800,000+ | ~€7,318+ |
A single successful introduction at Group level can exceed 4,800,000 FCFA in commission. This is the division where relationships are worth their weight in gold.
Why the relationship beats the pitch
An institutional decision-maker doesn't sign on a mobile demo: they sign on trust, governance and compliance. Here is what Kolonell brings, and what you sell without realizing it.
| Institutional requirement | What Kolonell guarantees | Why it reassures |
|---|---|---|
| Content governance | Multi-level validation workflow (Sanity) | Total editorial control |
| Accessibility | WCAG 2.1 AA, audit included | Legal compliance |
| Security | CSP headers, audit, advanced SSL | Data protection |
| Compliance | GDPR + Senegal Law 2008-12 | Legal framework respected |
| SLA | 99.9% uptime, 24/7 monitoring | Service continuity |
You don't need to master these topics: you open the door, Kolonell leads the technical and contractual discussion. Your address book makes the difference.
The Kolonell referral program
Institutional closes the referral scale, with the lowest rate but the highest absolute amounts.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
| Division | Sale commission | Recurring |
|---|---|---|
| Showcase | 15% | 5% |
| E-commerce | 12% | 5% |
| Marketplace | 10% | — |
| Institutional | 8% | — |
No capital, no code: you introduce a decision-maker, Kolonell handles pre-sales, the proposal and delivery with a dedicated project manager, and the commission goes out via mobile money on collection. The cycle runs 3 to 9 months — long, but each deal transforms your year.
Mini case study
Cheikh, a former banking executive in Dakar, keeps excellent relations with several executive boards. He introduces Kolonell to the CIO of a regional group redesigning its corporate site. Nine months later, the project signs at Corporate Premium for 15,000,000 FCFA. Referral commission: 8% = 1,200,000 FCFA. A single introduction, a single file followed from a distance, and Cheikh collects the equivalent of several months of his former salary.
FAQ
Why is the rate only 8%? Because tickets are the highest of all divisions: 8% of 25,000,000 FCFA (2,000,000 FCFA) far exceeds 15% of a showcase site. The absolute amount matters, not the percentage.
Is the 3 to 9 month cycle an obstacle? It's the norm for large accounts: tenders, committees, legal reviews. In return, a single signature can represent millions of FCFA in commission.
Who should I be able to approach? CEOs, CIOs, communication directors, international NGO or public institution leaders. An existing relationship and credibility are worth more than any sales pitch.
Do I handle the contract negotiation? No. Kolonell mobilizes a dedicated project manager for pre-sales, the proposal, compliance and delivery. You stay on the relationship, where your value lies.
How many institutional deals a year is realistic? Even 1 to 3 successful introductions a year put the referrer at several million FCFA. This is a quality division, not a volume one.
Let's talk about your project. Open a door at a large account and earn 8% on tickets up to 60M FCFA+, paid via mobile money. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
