The verdict in three sentences
A precise RFP halves the spread between the quotes you receive and prevents change orders mid-project. Writing it takes 2 to 5 days, for an industrial website redesign budgeted at EUR 20,000 to 45,000. With a weighted scoring grid (price 30%, method 30%, references 40%) and a 4 to 6 week process with 3 to 5 agencies, you choose on comparable criteria rather than on the feel of a pitch.
The 10 sections of an industrial redesign RFP
A good document runs 15 to 25 pages. Longer, agencies skim; shorter, they guess.
| Section | What to provide | Indicative pages | Why it matters |
|---|---|---|---|
| Context and goals | Business, revenue, export markets, quantified goals (leads, applications) | 2 | Shapes the whole proposal |
| Current state | URL, current CMS, annual traffic, key pages, analytics | 2 | Lets agencies estimate migration |
| Audiences | Buyers, engineering firms, distributors, candidates | 1 to 2 | Drives the site structure |
| Functional scope | Product catalogue, configurator, PDF datasheets, distributor area | 3 to 5 | Main cost driver |
| Languages | Languages, translation volume, owner | 1 | +15 to 30% of budget |
| Integrations | ERP, PIM, CRM, recruiting tool | 1 to 2 | Major technical risk |
| Technical constraints | Hosting, security, GDPR, accessibility (BFSG in Germany) | 2 | Avoids nasty surprises |
| SEO and migration | Redirect plan, pages to keep | 1 | Protects existing traffic |
| Budget and schedule | Range, milestones, launch date | 1 | Filters out unsuitable agencies |
| Response format | Format, criteria, calendar, contact | 1 | Makes offers comparable |
Stating a budget range does not weaken your negotiating position. Without it, you get offers at EUR 12,000 and EUR 80,000 that cannot be compared.
2026 budget for an industrial website redesign
| Item | Range 2026 (excl. VAT) | Share of budget |
|---|---|---|
| Scoping, workshops and UX | EUR 2,500 to 5,000 | 10 to 12% |
| Visual design (desktop and mobile) | EUR 3,500 to 7,000 | 15% |
| Development and CMS | EUR 7,000 to 16,000 | 35% |
| Product catalogue and datasheets | EUR 3,000 to 8,000 | 15 to 18% |
| Languages (DE, EN, FR or PL) | EUR 2,000 to 5,000 | 10% |
| SEO migration and redirects | EUR 1,000 to 2,500 | 5% |
| Testing, training, launch | EUR 1,000 to 1,500 | 4% |
| Total | EUR 20,000 to 45,000 | 100% |
Add a 10% contingency and EUR 150 to 500 per month for hosting and maintenance.
Scoring grid and selection calendar
| Criterion | Weight | What is scored | Score out of 20 |
|---|---|---|---|
| References | 40% | Comparable industrial or B2B sites, measured results, client feedback | 0 to 20 |
| Method | 30% | Schedule, named team, migration handling, testing | 0 to 20 |
| Price | 30% | Score = 20 x (lowest offer / offer evaluated) | 0 to 20 |
| Week | Step | ||
| 1 | RFP sent to 3 to 5 agencies | ||
| 2 | Written questions, answers shared with all agencies | ||
| 3 to 4 | Offers submitted | ||
| 5 | 90-minute pitches with the 2 or 3 finalists | ||
| 6 | Selection, negotiation and signature |
Mini case study
Julia, communications manager at a 180-employee conveyor manufacturer near Berlin, spends 4 days on her RFP and invites 4 agencies. She receives offers at EUR 24,000, 31,000, 38,000 and 52,000.
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The EUR 31,000 agency scores 17/20 on references and 16/20 on method; its price score is 20 x 24,000 / 31,000 = 15.5. Final score: 0.4 x 17 + 0.3 x 16 + 0.3 x 15.5 = 16.25. The EUR 24,000 agency, scored 11 and 12, tops out at 13.0. Julia picks the best overall score and avoids a vendor with no industrial references, while staying within her EUR 20,000 to 45,000 range.
FAQ
Should we hire a consultant to write the RFP?
Not necessarily. A consultant charges EUR 600 to 900 per day, so EUR 1,800 to 4,500 for 3 to 5 days, which mainly pays off when ERP or PIM integrations are involved.
How many agencies should we invite?
Three to five. Beyond that, reviewing offers takes more than 3 days and the best agencies decline overly open tenders.
Should we pay for mock-ups requested during the tender?
If you require a mock-up, a fee of EUR 500 to 1,500 per finalist agency is customary. Otherwise, ask for comparable references instead.
How long does the redesign take once the agency is chosen?
Allow 4 to 6 months for a multilingual industrial site with a catalogue, including 4 to 6 weeks of testing and migration.
How do we protect SEO during the redesign?
Require a 301 redirect plan covering 100% of URLs that receive traffic or links, plus 3 months of Search Console monitoring after launch.
Let's scope your project. Send us your RFP, even as a draft: we will review it and price the redesign within your EUR 20,000 to 45,000 range, with a realistic schedule. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
