The verdict in three sentences
A B2B industrial subcontracting platform in Casablanca costs 600,000 to 1,500,000 MAD excl. VAT (roughly 55,000 to 140,000 EUR), depending on how deep the capability profiles and the multi-supplier quote module go. A realistic timeline is 5 months for a first usable version with 500 listed subcontractors. Profitability depends less on technology than on profile qualification: a buyer from Renault, Stellantis or an aerospace supplier will not come back to an unverified directory.
What OEM buyers actually expect
Buyers in Tanger Automotive City, Kenitra or Midparc (Nouaceur) are not looking for a showcase. They want to find, within minutes, a shop able to machine aerospace aluminium, certified IATF 16949 or EN 9100, with available capacity in machine hours. The platform must therefore structure industrial data, not marketing pages.
| Module | Functional scope | Indicative 2026 budget (MAD excl. VAT) |
|---|---|---|
| Qualified capability profiles | Machine park, processes, materials, certifications, headcount | 120,000 to 250,000 |
| Multi-criteria search engine | Filters by process, tolerance, region, certification, free capacity | 80,000 to 180,000 |
| Multi-supplier request for quote (RFQ) | Send to 3 to 10 subcontractors, CAD drawings attached, side-by-side replies | 150,000 to 350,000 |
| Profile verification and audit | Validation workflow, supporting documents, verified badge | 60,000 to 150,000 |
| Subscriptions and billing | Subcontractor plans, CMI card payment or transfer, DGI-compliant invoices | 70,000 to 160,000 |
| OEM buyer workspace | Favourite supplier lists, RFQ history, ratings | 60,000 to 180,000 |
| Federation back office | Sector statistics, moderation, data export | 60,000 to 230,000 |
The low end covers an automotive-only scope with a simple RFQ. The high end adds aerospace, confidential drawing management (electronic NDA, watermarking, per-part access rights) and a French and English version for foreign buyers.
The business model, in numbers
A federation or investor has to fund operations: hosting, support and a team that qualifies profiles. Here is a realistic model for 500 subcontractors, as a 2026 order of magnitude.
| Revenue stream | Assumption | Annual revenue (MAD excl. VAT) |
|---|---|---|
| Essential plan | 300 subcontractors at 2,000 MAD/year | 600,000 |
| Pro plan (unlimited RFQs) | 150 subcontractors at 5,000 MAD/year | 750,000 |
| Premium plan (featured, on-site audit) | 50 subcontractors at 8,000 MAD/year | 400,000 |
| OEM buyer access | Free, to maximise demand | 0 |
| B2B events and meetups | 2 sessions a year | 150,000 to 300,000 |
| Total revenue | 1,900,000 to 2,050,000 | |
| Operating costs | Hosting, maintenance, 2 qualification officers | 700,000 to 950,000 |
The key point: free access for OEM buyers is almost always necessary at launch. Subcontractors pay because the platform brings them RFQs, not because they are listed. A commission on signed contracts is tempting but hard to track in industrial B2B: negotiations quickly move off the platform.
5-month plan and watch-outs
| Phase | Duration | Deliverable |
|---|---|---|
| Scoping and process taxonomy | 3 weeks | Taxonomy of processes, materials, certifications |
| Mock-ups and tests with 5 buyers | 3 weeks | Validated RFQ journey |
| Core development | 8 weeks | Profiles, search, RFQ, back office |
| Subscriptions and payment | 2 weeks | Plans, invoices, CMI integration |
| Import and qualification of the first 500 profiles | 3 weeks, in parallel | Verified database |
| Acceptance testing and launch | 2 weeks | Go-live, training |
Three risks come up often. Data quality: without a shared process taxonomy, searches return noise. Drawing confidentiality: OEMs require fine-grained access rights and download traceability. Compliance with Law 09-08 on personal data, supervised by the CNDP, for subcontractor contacts.
Mini case study
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Youssef, director of a manufacturers' association in Casablanca, launches the platform with a 950,000 MAD excl. VAT budget. In year one he converts 220 paying subcontractors: 140 on Essential (280,000 MAD), 65 on Pro (325,000 MAD) and 15 on Premium (120,000 MAD), for 725,000 MAD in revenue. Against 750,000 MAD of operating costs, year one is close to operating break-even. In year two, with 400 subscribers and the same cost base, revenue exceeds 1,500,000 MAD and the initial investment pays back in about two and a half years.
FAQ
How much does an industrial subcontracting platform cost in Morocco in 2026?
Budget 600,000 to 1,500,000 MAD excl. VAT for the first version (about 55,000 to 140,000 EUR). The spread depends mainly on the multi-supplier RFQ module and confidential drawing management.
What launch timeline should I plan?
Five months on average, including three weeks dedicated to qualifying the first 500 profiles. Launching with fewer than 150 verified profiles risks disappointing buyers.
Should OEM buyers pay?
Rarely at launch. Free access maximises the number of RFQs, which is the main argument for selling 2,000 to 8,000 MAD annual subscriptions to subcontractors.
How do you protect shared technical drawings?
With an electronic NDA before viewing, named watermarks and a download log. This module represents about 10% of the total budget.
What is the annual maintenance cost?
Plan 15 to 20% of the initial budget per year, i.e. 90,000 to 300,000 MAD excl. VAT, excluding the profile qualification team.
Let's scope your project. We define your scope (sectors, number of subcontractors, RFQ module), an indicative MAD budget and a 5-month plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
