The verdict in three sentences
A logistics manager who can draw their own layout (aisles, heights, load per level) on your website sends a quote request you can actually price, instead of a paper sketch. The budget, as a 2026 order of magnitude in Copenhagen, combines an industrial website at DKK 90,000 to 185,000 (about 12,000 to 25,000 EUR) and a 3D configurator at DKK 110,000 to 300,000 (15,000 to 40,000 EUR) depending on the number of ranges. Equipped manufacturers report 30 to 50% less estimating time, which makes the configurator a sales tool rather than a gimmick.
What the configurator must do
The configurator does not need to replace your engineering office. It must capture the customer's constraints in a form your technical sales team can price in one hour instead of one day. Key functions are floor area input, range selection (pallet racking, cantilever, longspan, mezzanine), clear height, load per level and aisle width by truck type.
| Function | Basic level | Advanced level | 2026 order of magnitude (DKK) |
|---|---|---|---|
| 2D floor plan | Rectangle, columns | DWG or DXF import | 30,000 to 67,000 |
| 3D view | Fixed view | Rotation, truck view | 37,000 to 90,000 |
| Load rules | Table per range | Per level and beam calculation | 22,000 to 60,000 |
| Aisle width | Fixed values | By reach truck or VNA truck | 11,000 to 26,000 |
| Bill of materials | Parts list | Quantities, weights, ERP references | 15,000 to 37,000 |
| PDF export | Plan and list | Dimensioned plan, compliance note | 11,000 to 22,000 |
| CRM handoff | Structured email | Automatic opportunity creation | 7,500 to 19,000 |
A configurator for a single pallet racking range sits around DKK 110,000. Four ranges with detailed load rules and an ERP connection approach DKK 300,000. Calculation rules must stay validated by your engineers: the configurator produces a pre-design, not a structural calculation to EN 15512.
The website around the configurator
The configurator only generates requests if the site attracts the right buyers. Searches such as "custom pallet racking" or "industrial mezzanine Denmark" are low volume but high value, with orders from DKK 150,000 to 2,200,000.
| Site component | Content | 2026 order of magnitude (DKK) | Timeline |
|---|---|---|---|
| Structure and UX | Ranges, sectors, projects | 15,000 to 30,000 | 3 weeks |
| Range pages | Capacities, finishes, standards | 22,000 to 45,000 | 4 weeks |
| Sector pages | Food, e-commerce, manufacturing | 15,000 to 37,000 | 3 weeks |
| Case studies | Photos, area, pallet positions | 11,000 to 26,000 | 2 weeks |
| Resources | Inspection guide, PDF datasheets | 11,000 to 22,000 | 2 weeks |
| Technical SEO and tracking | Markup, speed, conversion tracking | 15,000 to 26,000 | Ongoing |
The 14 to 20 week plan splits into 3 weeks of business rule scoping, 8 to 12 weeks building the configurator alongside the site, then 3 to 5 weeks of testing with your sales team on real cases. For a smaller company or a first site without a configurator, Kolonell's grid runs from 800,000 to 3,500,000 FCFA (1,220 to 5,340 EUR) across Starter, Growth and Premium, and a custom configurator falls under the application grid, 4M to 15M+ FCFA depending on complexity.
Mini case study
Mads, sales director of a racking manufacturer near Copenhagen, handles 40 quote requests a month. Each request takes a technical salesperson 6 hours on average across calls, site surveys and pricing, so 240 hours a month. A configurator that cuts this by 40% frees 96 hours a month, about 1,150 hours a year. At DKK 450 per fully loaded hour, the gain reaches about DKK 520,000 a year. With a total project of DKK 375,000 (site DKK 150,000, configurator DKK 225,000), payback comes in roughly 9 months, before counting extra deals captured. This scenario is illustrative.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
FAQ
Can the configurator replace the engineering study?
No, it produces a pre-design with an indicative bill of materials. Validation to EN 15512 is still done by your engineers, usually within 48 to 72 hours.
Do we need 3D or is a 2D plan enough?
A dimensioned 2D plan is enough to price. 3D adds DKK 37,000 to 90,000 but helps convince non-technical management, especially for mezzanines.
Does the configurator work on a tablet during site visits?
Yes, if planned from the start. Allow 10 to 15% more budget for a touch-optimised interface.
Can the configurator connect to our ERP?
Yes, through CSV export or an API if your ERP offers one. An API connection adds DKK 22,000 to 60,000 depending on the ERP.
How many more requests can we expect?
No figure is guaranteed, it depends on qualified traffic. Equipped manufacturers mainly see more complete requests, priced 30 to 50% faster.
Let's scope your project. Tell us your ranges, load rules and current pricing tool, and we will define the site and configurator scope, indicative budget and timeline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
