The verdict in three sentences
For a Berlin-area industrial mid-market company (Mittelstand), redesigning a multilingual export-oriented product showcase costs 18,000 to 45,000 EUR in 2026, depending on technical catalogue depth and the number of languages. The most underestimated line item is not the design but the catalogue integration (spec sheets, filters, CAD/PDF files) and the multilingual DE/EN/FR management. Expect 8 to 13 weeks from scoping brief to go-live, plus annual maintenance of 3,000 to 9,000 EUR.
What a redesign really costs, line by line
An industrial redesign is not a small local SME showcase: it carries hundreds of references, technical documents and an export-grade credibility requirement. Here is the typical budget breakdown seen across the Berlin-Brandenburg region in 2026.
| Line item | 2026 range (EUR) | Share of budget |
|---|---|---|
| Scoping, UX and site architecture | 2,500 - 5,000 | 12% |
| UI design and web branding | 3,000 - 7,000 | 16% |
| CMS integration + templates | 4,000 - 9,000 | 22% |
| Technical catalogue (200+ refs) | 4,000 - 12,000 | 26% |
| Multilingual DE/EN/FR | 3,000 - 8,000 | 18% |
| Technical SEO + migration | 1,500 - 4,000 | 6% |
On a median project at 28,000 EUR, the catalogue and multilingual layers alone account for 44% of the budget: these are the two levers to arbitrate first.
Cost per language and per tier
An export mid-market company usually targets three markets: German-speaking, English-speaking and French-speaking. Each added language is not just a translation: it means industry-expert proofreading, local SEO and recurring maintenance.
| Configuration | Languages | Indicative price (EUR) | Timeline |
|---|---|---|---|
| DE-only product showcase | 1 | 15,000 - 22,000 | 6-8 wks |
| Bilingual DE/EN export | 2 | 22,000 - 32,000 | 8-11 wks |
| DE/EN/FR export | 3 | 30,000 - 45,000 | 10-13 wks |
| + Secure reseller portal | 3 | 40,000 - 60,000 | 13-16 wks |
Expert-reviewed technical translation from DE to FR costs around 0.14 to 0.20 EUR per word in 2026; for a 25,000-word site, that is 3,500 to 5,000 EUR for French alone.
Mini case study
Bruno, sales director of an industrial valve manufacturer in Berlin-Spandau (52 employees, 40% of revenue from EU export), redesigns a nine-year-old site. Chosen: DE/EN/FR configuration, a 340-reference catalogue with downloadable PDF spec sheets, at 34,000 EUR, plus 6,000 EUR/year maintenance. Before the redesign, the site generated 4 qualified quote requests per month. Target set: 10 per month. At an average deal size of 18,000 EUR and a 22% conversion rate, the 6 extra monthly leads represent 1.32 additional signed deals per month, or roughly 285,000 EUR of additional annual revenue. The 34,000 EUR investment is paid back in less than two months of incremental revenue.
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FAQ
Why does an industrial redesign cost more than a classic 4,000 EUR showcase site?
Because the core value is not the homepage but the catalogue: 200 to 500 structured references, technical filters, CAD documents and multilingual PDF sheets. This module alone represents 4,000 to 12,000 EUR, often more than the full design.
How many languages should you really plan for export?
For an EU-wide market, DE/EN/FR is the 2026 standard; English alone rarely suffices because technical buyers consult in their local language. Each language adds 3,000 to 8,000 EUR of work and dedicated SEO.
What annual maintenance budget should you plan after go-live?
Expect 3,000 to 9,000 EUR/year depending on product-add volume, security updates and managed hosting. An unmaintained multilingual site loses on average 15 to 25% of its organic traffic within two years.
What is a realistic timeline from kickoff to go-live?
Between 8 and 13 weeks for a DE/EN/FR configuration with catalogue, of which 2 to 3 weeks are for technical translation and expert proofreading alone. Projects with a secure reseller portal rise to 13-16 weeks.
Can the investment be split into two phases?
Yes: launch the DE/EN core at 22,000-32,000 EUR, then add French and the reseller portal in phase 2. This smooths cash flow without delaying the main site go-live.
Let's scope your project. Tell us the number of catalogue references, target languages (DE/EN/FR) and your indicative budget, and we will define the exact scope. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
