The verdict in three sentences
For a mid-sized manufacturer, a light redesign at EUR 8,000 to 15,000 excl. VAT is enough if the site is mainly a business card and the offer fits in about twenty pages. As soon as buyers compare part numbers, tolerances or datasheets, a site with a technical catalogue at EUR 18,000 to 35,000 excl. VAT becomes the most profitable sales tool in the company. Plan for 10 to 16 weeks of project time and EUR 150 to 400 per month of maintenance, and include both in the initial budget.
Light redesign or new catalogue site: what you are really buying
Berlin's industrial base (precision engineering, electronics, medical devices, subcontracting for mobility and energy) sells to technical buyers. Those buyers look for a part number, a material, a machine capacity. A brochure site serves them poorly; a structured catalogue converts them.
| Criterion | Light redesign | New site with technical catalogue |
|---|---|---|
| 2026 budget | EUR 8,000 to 15,000 excl. VAT | EUR 18,000 to 35,000 excl. VAT |
| Number of pages | 10 to 25 | 40 to 300 (product pages included) |
| PDF datasheets | Manual upload | Generated from the product database |
| Search by criteria | No | Filters by material, size, standard |
| Quote form | Generic | Prefilled with the viewed part number |
| Timeline | 6 to 9 weeks | 10 to 16 weeks |
| Monthly maintenance | EUR 150 to 250 | EUR 250 to 400 |
The price gap comes mainly from three items: modelling product data (families, variants, technical attributes), importing from your ERP or Excel files, and automatically generating up-to-date PDF datasheets. Once that foundation exists, adding a part takes minutes instead of half a day of layout work.
Mobile, the tipping point for quote requests
In 2026, 60% of industrial quote requests come from a smartphone: a buyer on a plant visit, a maintenance technician in front of a stopped machine, an engineering office on the road. An old, non-responsive or slow site loses those contacts without you ever knowing.
| Indicator | Typical 2018 industrial site | Target after 2026 redesign |
|---|---|---|
| Mobile load time (LCP) | 4 to 6 s | Under 2 s |
| Mobile bounce rate | 65 to 75% | 35 to 45% |
| Mobile quote form | 12 to 15 fields | 4 to 6 fields |
| Visitor to quote conversion | 0.4 to 0.8% | 1.5 to 2.5% |
| Average page weight | 3 to 5 MB | 0.8 to 1.5 MB |
| Accessibility score | 50 to 60 | Above 90 |
These 2026 orders of magnitude show the gain does not come from design alone. It comes from light pages, a short form and a visible call button on every product page.
Items to check in an agency quote
A serious quote for a manufacturer details at least the following items. If one is missing, the real cost will surface later as a change order.
| Item | Share of budget | Question to ask the agency |
|---|---|---|
| Audit and site structure | 8 to 12% | Which current pages generate quotes? |
| UX design and mockups | 15 to 20% | How many revision rounds are included? |
| Development and CMS | 35 to 45% | Who can edit a product page without a developer? |
| Catalogue import and PDFs | 10 to 20% | Is the ERP connector included or optional? |
| SEO and 301 redirects | 5 to 10% | Are all old URLs redirected? |
| Testing, training, go-live | 5 to 8% | How many training hours for the team? |
Also require ownership of the code and content, plus a committed fix time for defects during the warranty period (usually 3 months).
Mini case study
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Claire, sales director of an 85-employee manufacturer in Berlin-Adlershof specialising in titanium machining, receives 18 quote requests per month through the website. Her conversion rate is 20% and the average order reaches EUR 9,000 excl. VAT, roughly EUR 32,400 of monthly revenue from the web.
She chooses a catalogue site at EUR 26,000 plus EUR 300 per month of maintenance. After the redesign, the site reaches 27 requests per month (+50%, driven by mobile and prefilled product forms). At the same conversion rate, that is about 1.8 extra orders per month, or EUR 16,200 of additional revenue. With a 30% gross margin, the extra margin is EUR 4,860 per month: the project (EUR 26,000 plus EUR 3,600 of yearly maintenance) pays back in just over six months.
FAQ
How much does an industrial website redesign cost in Berlin in 2026?
Expect EUR 8,000 to 15,000 excl. VAT for a brochure redesign and EUR 18,000 to 35,000 for a site with a technical catalogue. The number of parts and the ERP connection are the two main variables.
What timeline should we plan for a catalogue site?
Between 10 and 16 weeks, including 2 to 3 weeks to prepare product data. Internal files, not development, are usually what delays the project.
Can we keep our current search rankings?
Yes, provided 100% of old URLs are 301-redirected and ranking content is preserved. A temporary 5 to 10% traffic dip for 4 to 6 weeks is normal.
Is maintenance mandatory?
It is not imposed, but EUR 150 to 400 per month covers security updates, backups and 1 to 3 hours of improvements. Without it, an industrial site accumulates vulnerabilities within 12 to 18 months.
Should the site be translated?
If more than 15% of your revenue comes from export, yes. Each extra language usually adds 15 to 25% to the budget, technical translation included.
Let's scope your project. Send us your number of parts, your ERP and your deadline, and we will price a brochure redesign or a catalogue site with an indicative budget and a firm schedule. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
