The verdict in three sentences
A catalog website for a manufacturer or distributor in Berlin costs between 14,000 and 32,000 EUR in 2026 for 15 to 40 pages, delivered in 8 to 12 weeks. The budget funds product sheets, downloadable technical documentation, a reseller area and export multilingual support. A well-structured B2B site lifts inbound quote requests by 30 to 50 % and lowers acquisition cost.
What the budget covers in 2026
In industrial B2B, buyers look for precise specifications, technical data sheets and proof of reliability before ever contacting a salesperson.
| Item | 2026 range (EUR) | Detail |
|---|---|---|
| 15-40 page catalog site | 14,000 - 32,000 | Range-based architecture, responsive |
| Product sheets + documentation | 3,500 - 8,000 | Specs, technical PDFs, certifications |
| Reseller area / extranet | 4,000 - 9,000 | Login, net pricing, orders |
| Export multilingual | 3,000 - 7,000 | DE/EN/FR/NL by market |
| B2B lead generation | 1,800 - 4,000 | Quote form, gated downloads |
| Maintenance | 250 - 600 /month | Catalog updates, security |
The reseller area (extranet) is a key differentiator: it retains the distribution network and automates recurring orders.
Impact on B2B leads and acquisition cost
A high-performing catalog site replaces part of the sales prospecting effort. Here is the typical twelve-month impact.
| Metric | Before redesign | After redesign 2026 |
|---|---|---|
| Quote requests/month | 20 | 29 (+45 %) |
| Technical doc downloads/month | 40 | 180 |
| Share of export leads | 8 % | 22 % |
| Cost per lead | 130 EUR | 75 EUR |
| Average sales cycle | 90 days | 68 days |
| Online reseller orders | 0 | 35 % |
Mini case study
Nord Metal Trading, an industrial distribution SME in Berlin with 12 staff, invests 24,000 EUR in a 30-page catalog site with reseller area and English/Dutch versions. Before, the firm received 20 quote requests/month at an acquisition cost of 130 EUR/lead. After the redesign, it receives 29 requests/month at a cost cut to 75 EUR/lead. The 9 extra requests, with a 25 % conversion rate and an average order of 8,000 EUR, generate roughly 18,000 EUR of additional revenue per month. The site pays back in a little over 1 month of incremental sales.
FAQ
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What does an industrial catalog site in Berlin cost in 2026?
Between 14,000 and 32,000 EUR depending on page count, catalog depth and whether there is a reseller area. A mid-size distributor targets 18,000-24,000 EUR.
Is the reseller area worth it?
Yes for a distribution network: it automates recurring orders and shows net pricing per customer. Budget 4,000 to 9,000 EUR, often the highest-ROI module.
Is multilingual support useful for export?
Essential if you target Austria, the Netherlands or France from Berlin. Multilingual (DE/EN/FR/NL) typically raises the export-lead share from 8 % to over 20 %.
How does a site cut B2B acquisition cost?
By capturing qualified inbound quote requests, it replaces part of outbound prospecting: cost per lead often drops from 130 EUR to 75 EUR.
What is the delivery timeline?
Between 8 and 12 weeks. Structuring the catalog and producing technical sheets are the longest steps on the client side.
Let's scope your project. Tell us your number of SKUs, your export markets and whether you need a reseller area: we will price a quote-driven catalog site. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
