The verdict in three sentences
For an industrial door manufacturer with EUR 32M in revenue, a full website costs EUR 22,000 to 40,000 excl. VAT, and the size and options configurator adds EUR 12,000 to 25,000 excl. VAT. The configurator turns a vague enquiry into a priced quote request, with a PDF drawing, CAD file and BIM object ready for the specifier. Equipped manufacturers typically see 2 to 3 times more usable requests, for a project delivered in 14 to 18 weeks.
The budget for an industrial website with configurator
A manufacturer's website serves three audiences: installers who price jobs for their customers, specifiers (architects, engineering firms, project owners) who need technical documents, and end buyers who compare. In Germany, the installer network (Fachbetriebe) is the main sales channel, so their journey comes first.
| Item | 2026 range (EUR excl. VAT) | Content |
|---|---|---|
| Corporate site and catalogue (40 to 80 pages) | 14,000 to 24,000 | Ranges, references, certifications, network |
| Size, options and colour configurator | 12,000 to 25,000 | Feasibility rules, indicative pricing |
| PDF export and CAD files (DWG, DXF) | 3,000 to 6,000 | Generated automatically from dimensions |
| BIM library (IFC and Revit objects) | 2,500 to 5,000 | Integration and download pages |
| Installer portal (price lists, request tracking) | 3,000 to 7,000 | Account access, tiered discounts |
| EN and FR translation | 1,500 to 3,500 | For European export |
| Maintenance and hosting | 300 to 700 per month | Range and rule updates |
The total ranges from EUR 34,000 to 65,000 excl. VAT with configurator. For a manufacturer of this size, that is roughly 0.1 to 0.2% of annual revenue.
What the configurator changes for installers and specifiers
Without a configurator, the installer emails three dimensions and a photo, then the technical office calls back about the operator, insulation, vision panel and wind load. With a configurator, these choices are made online and checked against feasibility rules.
| Criterion | Without configurator | With configurator |
|---|---|---|
| Average response time to a request | 3 to 5 days | 24 to 48 h |
| Complete requests on first submission | 30 to 40% | 80 to 90% |
| Back-and-forth with the technical office | 2 to 4 | 0 to 1 |
| Documents supplied to the specifier | Generic data sheet | Dimensioned drawing, CAD, BIM object |
| EN 13241 compliance visible | On request | Shown per configuration |
| Quote to order conversion rate | 15 to 20% | 22 to 30% |
The configurator also shows declared performance under EN 13241 (wind resistance, water tightness, thermal insulation) for each configuration, which reassures specifiers and removes technical back-and-forth.
Technical points to scope before launch
Three points drive the budget. First, formalising feasibility rules, often scattered between the engineering office and spreadsheets: allow 2 to 4 weeks of workshops. Second, a possible ERP connection to pull prices and production lead times. Third, the precision of CAD exports: a simple parametric template is often enough for specification, with the production drawing still made in-house.
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Markus, sales director of a sectional door manufacturer near Berlin, receives 2,400 requests a year, 35% of which are usable without a call-back, or 840. With a configurator raising that rate to 85%, he gets 2,040 usable requests, 2.4 times more. With an average order of EUR 6,500 and a 20% conversion rate, the 1,200 extra requests represent roughly EUR 1.56M of potential additional revenue. Even if only a third materialises, the EUR 55,000 project pays back within months.
FAQ
How much does an industrial door configurator cost in 2026?
Between EUR 12,000 and 25,000 excl. VAT depending on the number of ranges and rules. PDF and CAD exports add EUR 3,000 to 6,000 excl. VAT.
Should the configurator connect to the ERP?
Not at launch. A connection for prices and lead times costs roughly EUR 5,000 to 12,000 excl. VAT extra.
Are BIM objects essential?
For commercial and logistics projects, yes: over 60% of large projects are designed in BIM. Integrating a library costs EUR 2,500 to 5,000 excl. VAT.
How long does a full project take?
14 to 18 weeks, including 2 to 4 weeks of workshops to formalise technical rules.
Can the site handle several languages for export?
Yes, English and French translation costs EUR 1,500 to 3,500 excl. VAT, configurator included.
Let's scope your project. Catalogue, configurator with PDF, CAD and BIM export, installer portal: we quote your project, delivered in 14 to 18 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
