The verdict in three sentences
For a 60-employee industrial manufacturer in the UK or Germany, an RFQ-driven website redesign costs in 2026 roughly GBP 18,000 to 40,000 with a London studio, EUR 20,000 to 45,000 in Berlin and EUR 8,000 to 18,000 with a French-speaking nearshore agency. What moves the invoice is not the visual design but the technical catalogue (150 product sheets with tolerances, materials and drawings) and the request-for-quote configurator. A well-built site converts 1.2 to 2.5 % of qualified visitors into RFQs, which pays back the investment within months once the average order exceeds EUR 15,000.
What you actually pay for: breakdown of an industrial redesign
A contract machining website is not an online brochure. Industrial buyers arrive with a drawing, a material, a quantity and a deadline. The site must let them check in two minutes that you can machine their part, then submit their request with STEP or PDF files.
| Item | London studio (GBP) | Berlin studio (EUR) | Nearshore agency (EUR) | Note |
|---|---|---|---|---|
| Discovery workshops and sitemap | 2,500 to 4,500 | 2,500 to 5,000 | 900 to 1,800 | 2 to 3 sessions with sales leadership |
| Custom UI design (desktop + mobile) | 4,500 to 9,000 | 4,500 to 9,500 | 2,000 to 4,000 | 8 to 12 page templates |
| Technical catalogue, 150 sheets | 5,000 to 11,000 | 5,500 to 12,500 | 2,200 to 5,000 | ERP or spreadsheet import, filters by process and material |
| RFQ configurator | 3,000 to 7,000 | 3,500 to 8,000 | 1,500 to 3,500 | File upload, quantities, lead times, routing to the right rep |
| Machine capacity and certification pages | 1,200 to 3,000 | 1,300 to 3,000 | 500 to 1,300 | Machine park, ISO 9001, EN 9100 |
| Technical SEO and URL migration | 1,000 to 3,000 | 1,200 to 3,500 | 800 to 1,600 | 301 redirects, product markup |
| QA, training, go-live | 800 to 2,500 | 1,500 to 3,500 | 600 to 1,000 | 2 weeks of testing |
| Total | 18,000 to 40,000 | 20,000 to 45,000 | 8,000 to 18,000 | 10 to 14 weeks |
The gap comes mostly from day rates: GBP 750 to 1,100 per day in London, EUR 800 to 1,200 in Berlin, EUR 350 to 500 for a nearshore team in West Africa or North Africa with a project manager working in a CET-compatible time zone. The number of days stays comparable.
Local studio or nearshore: how to decide
The choice depends less on price than on your internal capacity to steer the project. A local studio can visit the shop floor to photograph machines and interview the process engineer. A nearshore team works over video calls and needs content gathered upfront.
| Criterion | London or Berlin studio | French-speaking nearshore |
|---|---|---|
| Average 2026 day rate | GBP 750 to 1,100 / EUR 800 to 1,200 | EUR 350 to 500 |
| On-site presence | Yes, included | Optional, EUR 1,500 to 2,500 per trip |
| Start date | 6 to 10 weeks | 1 to 3 weeks |
| Delivery time | 10 to 14 weeks | 10 to 12 weeks |
| Monthly maintenance | GBP 300 to 600 / EUR 350 to 700 | EUR 150 to 250 |
| Recommended stack | WordPress or Next.js | Next.js headless + CMS |
| Main risk | Budget creep on options | Technical content to supply upfront |
In both cases, require three contractual items: ownership of the code and domain, a 301 redirect plan approved before go-live, and a performance commitment (mobile LCP under 2.5 s). Also plan a maintenance budget of EUR 150 to 400 per month for security updates, backups and new product sheets. Language matters too: a nearshore team that writes English and German product copy natively costs more than one that only works in French.
Measuring return: from visitor to RFQ
An industrial website is judged by the number of usable RFQs it produces. Typical 2026 orders of magnitude for European contract manufacturers:
| Indicator | Ageing site | Redesigned RFQ-driven site |
|---|---|---|
| Qualified visitors per month | 800 to 1,500 | 1,200 to 2,500 |
| Visitor-to-RFQ conversion | 0.3 to 0.6 % | 1.2 to 2.5 % |
| RFQs received per month | 3 to 8 | 15 to 45 |
| Share of RFQs with drawings attached | 20 % | 60 to 75 % |
| Average sales response time | 4 to 6 days | 24 to 48 h thanks to routing |
Mini case study
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Markus, sales director of a 60-employee precision machining firm near Stuttgart, receives 5 RFQs a month from a site built in 2015. A Berlin studio quotes EUR 34,000; he picks a nearshore redesign at EUR 14,000 with 150 product sheets and an RFQ configurator, saving EUR 20,000. Four months after launch, the site produces 22 RFQs per month from 1,600 qualified visitors (1.4 % conversion). With a 15 % win rate and an average order of EUR 18,000, that means about 3 extra orders a month, or EUR 54,000 of additional monthly revenue. At a 25 % gross margin, the redesign pays for itself in just over a month of production.
FAQ
How much does an industrial B2B website redesign cost in 2026?
Budget GBP 18,000 to 40,000 in London, EUR 20,000 to 45,000 in Berlin and EUR 8,000 to 18,000 nearshore for a site with 150 product sheets and an RFQ configurator. A simple brochure site without a catalogue drops to about EUR 5,000 to 8,000 nearshore.
What is a realistic timeline with a technical catalogue?
The standard timeline is 10 to 14 weeks, including 3 to 4 weeks for collecting and structuring product data. The availability of your engineering team sets the pace.
Do we need to connect the site to our ERP?
Not at launch: a spreadsheet import is enough for 150 sheets. Automated ERP sync adds EUR 3,000 to 8,000 and becomes worthwhile above 500 regularly updated references.
How do we avoid losing search rankings during the redesign?
You need a 301 redirect for every old URL, preservation of pages that drive traffic and Search Console monitoring for 8 weeks. Done properly, the temporary traffic dip stays within 0 to 10 %.
Is a French-speaking nearshore agency a risk for English or German content?
The build itself carries no language risk, but product copy should be written or reviewed by a native speaker. Budget EUR 0.10 to 0.18 per word for professional technical translation, roughly EUR 2,000 to 4,000 for 150 sheets.
Let's scope your project. Send us your current site, your number of references and your RFQ target: we will price the scope, an indicative budget and a 10 to 14 week plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
