The verdict in three sentences
The in-house fleet vs 3PL question is not a matter of taste: it has a numerical answer that depends on your volume. Below roughly 9 deliveries/day per rider, the 3PL wins because it has zero fixed cost; above 11 deliveries/day, the in-house fleet becomes clearly cheaper per parcel. The hidden trap is failure liability and cash needs, two factors that often tip the balance toward the 3PL at launch.
The two cost structures
A 3PL in Nairobi charges purely variable: you pay per parcel, zero fixed cost. An in-house fleet flips the logic: heavy fixed monthly cost, but a low marginal cost per extra delivery.
| Line | 3PL (pure variable) | In-house fleet (1 rider) |
|---|---|---|
| Fixed monthly cost | 0 FCFA | 330,000 FCFA |
| — of which salary | — | 180,000 FCFA |
| — of which moto lease | — | 90,000 FCFA |
| — of which fuel | — | 60,000 FCFA |
| Cost per parcel | 1,800-2,500 FCFA | ~150 FCFA (marginal) |
| Capacity | Unlimited | ~600 parcels/month |
| Failure liability | Absorbed by 3PL | On you |
The curves that cross
Varying the monthly volume shows exactly where the in-house fleet catches then overtakes the 3PL. We use an average 3PL cost of 2,100 FCFA/parcel.
| Orders/month | Total 3PL cost | In-house fleet cost | Winner |
|---|---|---|---|
| 100 | 210,000 FCFA | 345,000 FCFA | 3PL |
| 220 | 462,000 FCFA | 363,000 FCFA | Fleet (break-even) |
| 300 | 630,000 FCFA | 375,000 FCFA | Fleet |
| 600 | 1,260,000 FCFA | 420,000 FCFA | Fleet |
| 1,000 | 2,100,000 FCFA | 780,000 FCFA (2 riders) | Fleet |
The break-even lands near 220 orders/month per rider, about 9 deliveries/day. Below it, you pay a salary for a rider running half-empty; above it, each extra parcel costs you almost nothing.
The hidden factors that change the decision
Raw numbers don't tell the whole story. Three elements often tip toward the 3PL despite high volume:
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- Failure liability: with a 3PL, a lost parcel or failed attempt is partly absorbed by the provider. In-house, every failure is 100% yours.
- Cash flow: the in-house fleet demands 330,000 FCFA/month regardless of volume. A slow month (e.g. after the holidays) becomes painful.
- Seasonal flexibility: the 3PL absorbs peaks without hiring. In-house, a Christmas peak may need a second rider you then pay through a quiet January.
Mini case study
Ibrahim sells phone accessories in Nairobi, 280 orders/month. At a 3PL charging 2,100 FCFA, he pays 588,000 FCFA/month for delivery. By bringing one rider in-house at 330,000 FCFA fixed + 150 FCFA/parcel (42,000 FCFA variable), his cost drops to 372,000 FCFA/month, saving 216,000 FCFA. But he keeps the 3PL for peaks above 600 parcels and for far zones where a single rider would waste too much time. Hybrid model, protected margin.
FAQ
At what order count does an in-house fleet pay off in Nairobi? Around 220 orders/month per rider (about 9/day). Below that, a 3PL at 1,800-2,500 FCFA/parcel stays cheaper because it has no fixed cost.
What does an in-house rider really cost per month? About 330,000 FCFA: 180,000 salary, 90,000 moto lease, 60,000 fuel. This cost is fixed whether you do 100 or 600 deliveries.
Is the hybrid model a good idea? Yes: an in-house fleet for dense volume plus a 3PL for peaks and far zones combines the best of both. It is often the most profitable structure above 300 orders/month.
Who absorbs the cost of a lost parcel? With a 3PL, part is covered by the provider per contract. In-house, 100% of the loss is yours, which can be several thousand FCFA per high-value parcel.
How do I track my volume to decide? You need a platform that precisely counts orders/day, failure rate, and cost per zone. Without that data, you'll never know which side of the break-even you're on.
Let's talk about your project. We build delivery-volume and logistics-cost tracking into your shop so you can settle the in-house vs 3PL question with real numbers. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
