Trade is negotiated in Dakar, but it is searched on Google
The Autonomous Port of Dakar is the natural gateway to Mali, Burkina Faso, Mauritania and northern Guinea. Blaise Diagne Airport connects to European and Gulf hubs. Senegal is the logistics hub of West Africa.
Yet most Senegalese import-export companies have nonexistent, outdated or purely decorative sites. An Ivorian, Malian or Moroccan partner looking for you finds nothing reassuring, and moves to your Lebanese or Chinese competitor.
What an import-export site must prove
1. Your operational capacity
- Accreditations (customs, transit, customs broker)
- RCCM number, NINEA, banking partners
- Fleet (trucks, warehouses in Bel Air, Rufisque, Mbao, Diamniadio)
- Multilingual team (FR, EN, AR, Mandarin if relevant)
- Client references by sector and country
2. Covered products and sectors
A clear sheet per sector:
- Agro-industry: peanut, sesame, shea, cashew, mango
- Fisheries: tuna, octopus, shrimp, smoked fish
- Manufactured goods: cement, building materials, textile
- Imports: vehicles, appliances, raw materials
3. Transparent logistics
- ECOWAS map (Dakar-Bamako, Dakar-Nouakchott corridors)
- Average lead times by destination
- Incoterms used (EXW, FOB, CIF, DAP)
- Cargo tracking (BL number, container)
4. Compliance and certifications
- ISO 9001, HACCP (agro), GLOBALGAP
- Certificates of origin, phytosanitary, SGS
- AGOA, AfCFTA traceability (duty-free access)
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
The queries that bring serious partners
- "Senegal peanut exporter"
- "Customs broker Dakar Port"
- "Used car importer Senegal"
- "ECOWAS transit Bamako Dakar"
- "Certified import-export company Senegal"
- "Export mango Europe Senegal"
These queries are typed by buyers in Marseille, Abidjan, Casablanca, Dubai, Guangzhou. They want a credible company. Your site is your entry card.
The diaspora imports too
Senegalese, Guineans, Malians in Europe and the Americas import:
- Containers of furniture, appliances, cars
- Building materials for their sites back home
- Food products (mango, peanut, dried fish)
A "diaspora shipping" module with transparent pricing and container tracking = 30 to 50 recurring clients per month.
Our typical import-export package
- Bilingual FR/EN site (often + AR)
- Sector catalog + downloadable PDF sheet
- RFQ form (Request For Quote) structured by volume/incoterm
- Container tracking module
- CRM to follow up international prospects
- International SEO (multi-country Search Console)
Budget: 3M to 8M FCFA. Timeline 6 to 10 weeks.
Your next partner is searching for you
While you read, a buyer in Abidjan types "Senegal sesame exporter". Who will they find?
Free quote — or WhatsApp.
Mohamed Ba
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.