The verdict in three sentences
In Sandton, a website for an immigration and relocation firm built by a Johannesburg agency costs, as a 2026 ballpark, R50 000 to R300 000, about 2 800 to 16 700 USD, while freelancers often quote less than Kolonell's entry tier. Kolonell delivers the corporate mobility pages, the individual client journeys and a secure document intake for a fixed 2 900, 4 900 or 8 900 USD, copy and project management included. For a practice selling to HR directors of multinationals, the useful comparison is what the price covers: written scope, copy that HR teams can forward internally, and full ownership.
How do Sandton quotes compare with Kolonell?
These are prudent 2026 ballparks, not official figures. They come from public rate cards of Johannesburg agencies, minimum project sizes listed on Clutch.co profiles of Gauteng studios, hourly rates published by local agencies (often R750 to R1 500 per hour) and rates visible on Upwork and Fiverr. Conversions assume about 18 rand to the US dollar.
| Criterion | Sandton or Johannesburg agency | Gauteng freelancer | Kolonell |
|---|---|---|---|
| Build cost, 2026 ballpark | R50 000 to R300 000 (about 2 800 to 16 700 USD) | R10 000 to R45 000 (about 550 to 2 500 USD) | 2 900 USD / 4 900 USD / 8 900 USD, fixed |
| Out-of-scope work | Often R750 to R1 500 per hour | Often R350 to R700 per hour | Quoted in writing first |
| Usual timeline | 8 to 14 weeks | 4 to 8 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Corporate photo shoot | Often offered in Sandton | Rarely | Not included: your images or a local photographer |
| Copy for employer and individual pages | Often a separate line | Rarely | Native English or French included |
| Meetings in your boardroom | Yes | Sometimes | No: Google Meet calls at your hour |
| Ownership | Check the contract | Check the contract | Domain in your name, all access handed over |
Two things are worth stating plainly. A Gauteng freelancer can build a brochure site for less than 2 900 USD, and a Sandton agency will sit in your boardroom, which Kolonell will not. Kolonell's project manager works during your day (the team is on GMT, two hours behind Johannesburg), with a written update every week. Payment is by bank transfer or Wise, 50 % at kickoff and 50 % at delivery. The full scope is on our international website offer.
What does a corporate immigration practice in Sandton need online?
Sandton hosts the African head offices of banks, mining houses, consultancies and technology groups, and many foreign assignees arrive through them. The buyer is often an HR or global mobility manager comparing two or three providers, not the assignee. The site has to make that comparison easy.
- An employer page describing the corporate programme: assignment planning, document checklists, coordination with the employer's HR, relocation support for families, reporting.
- Individual journeys for the assignee, the accompanying spouse, children of school age, and the self-funded applicant. Categories such as the intra-company transfer work visa, the critical skills work visa or the general work visa appear only as types of applications the firm handles.
- A clear split of roles. Applications are decided by the Department of Home Affairs. Attorneys are regulated as legal practitioners by the Legal Practice Council, which also sets rules on how practitioners may market their services; other immigration practitioners are not covered by a single statutory regulator. Relocation (housing in Sandton, Bryanston or Rosebank, school places, banking, driving licences) is a separate service. Say who does what.
- Neighbourhood and school guides for families weighing Sandton, Morningside, Fourways or Parkhurst.
Compliance, facts only. POPIA governs the personal information you collect, including passports, police clearances and medical reports, and restricts transfers of personal information outside South Africa unless its conditions are met, which matters when your upload tool or your partner abroad stores files elsewhere. WCAG 2.1 AA is the practical accessibility reference. No visa, permit, or processing time is ever promised. This is not legal advice.
On proof: Kolonell built the bilingual FR/EN site of TR Signing Group, a notary and apostille service in New Jersey, with quote requests checked file by file, appointment booking and a full back office. Documents bound for foreign authorities are a familiar subject.
What does each tier cover for this practice?
| Item | Starter 2 900 USD | Growth 4 900 USD | Premium 8 900 USD |
|---|---|---|---|
| Employer programme page | Summary | Full page with process steps | Separate pages per service line |
| Individual client journeys | One general page | One page per profile | Profiles plus family and school sections |
| Team and accreditation page | Included | Attorneys and practitioners with roles | Detailed bios, languages spoken |
| Consultation booking | Link to your scheduler | Embedded third-party scheduler | Polished integration; custom agenda quoted on request |
| Document intake | Link to a secure tool | Embedded secure tool | Same; HR or client portal quoted on request |
| Bilingual FR/EN site | No | No | Included |
| Support after launch | 3 months | 3 months | 6 months |
Portuguese, Mandarin or other languages are supplied by the firm or quoted separately.
What will the site cost over three years?
The comparison below assumes identical maintenance on both sides, since Kolonell maintenance after the support period is quoted on request. It uses a mid-range Sandton agency quote.
| Item over 36 months | Sandton agency (mid range) | Kolonell Growth |
|---|---|---|
| Build | R140 000, about 7 800 USD | 4 900 USD |
| Support included | Depends on contract | 3 months |
| Maintenance (same assumption) | R2 500 per month over 33 months, about 4 600 USD | About 4 600 USD, quoted on request |
| Updates when regulations change | 10 hours at R1 100, about 600 USD | Quoted beforehand, assumption 600 USD |
| Corporate portraits | About 450 USD | About 450 USD, booked locally by you |
| Indicative total | About 13 450 USD | About 10 550 USD |
The gap is real but moderate, and a freelancer route would cost less than either column.
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Which questions expose a weak quote?
- Is the employer page in the scope, or only individual services? Corporate buyers look for it first.
- Who drafts the copy, and who validates it legally? The attorneys always validate.
- Where is uploaded data stored? POPIA cross-border rules make this a real question.
- Does any headline promise approval, speed or a success rate? Strike it.
- Can you leave with the site, domain and content? Insist on it in writing.
Mini case study
Illustrative example. Thabo M. is a partner in a seven-lawyer immigration practice in Sandton, serving mining and banking employers, with many assignees from French-speaking countries. A Sandton agency quotes R165 000 (about 9 200 USD) including a corporate photo shoot, plus R25 000 (about 1 400 USD) for a French version: about 10 600 USD over 12 weeks. Kolonell proposes Premium at 8 900 USD, FR/EN included, with a Johannesburg photographer booked separately at R9 000 (about 500 USD): about 9 400 USD.
The saving is about 1 200 USD, which is modest. Thabo picks Kolonell for the bilingual copy written natively and the written schedule. Had he needed monthly in-person workshops with the marketing team, the local agency would have made more sense.
FAQ
What does an immigration firm website cost in Sandton in 2026?
Expect about R50 000 to R300 000 with a Johannesburg agency, roughly 2 800 to 16 700 USD, and R10 000 to R45 000 with a freelancer. Kolonell charges a fixed 2 900, 4 900 or 8 900 USD.
Can Kolonell build a portal for HR managers to follow their assignees?
Yes, as a custom application quoted on request. A Growth site at 4 900 USD with an embedded secure tool is the usual first step.
Does Kolonell write the legal content?
Kolonell writes factual service copy in native English or French; your attorneys validate every statement before launch, within the 3 to 4 week project.
Will someone come to our Sandton office?
No. Meetings run on Google Meet at your hour, with a written weekly update; Johannesburg is two hours ahead of the team.
How is payment split?
By bank transfer or Wise, 50 % at kickoff and 50 % at delivery, so two payments of 4 450 USD on Premium.
Let's scope your project. Send us your employer programme, your client profiles and the languages your assignees read, and we will reply with a fixed-price tier and a 3 to 4 week timeline. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
