The verdict in three sentences
A Berlin HR consultancy that sells executive search and outsourced payroll, increasingly backed by a nearshore team in Tunisia, wins clients on proof: time to shortlist, 12-month retention and payroll compliance. The website must show verifiable figures, a two-click booking path and a dedicated page per service, in the languages your clients actually use. With Kolonell, a B2B showcase site of this kind costs 800,000 to 3,500,000 FCFA (1,220 to 5,340 EUR) depending on the Starter, Growth or Premium tier, delivered in 7 weeks.
What a German HR director checks before calling a consultancy
Berlin's scale-ups, Mittelstand subsidiaries and international tech firms hire engineering leads, finance controllers and country managers. They shortlist three consultancies in a morning and decide on concrete signals, not on slogans.
| Expected signal | What the site should show | Effect on inbound leads (2026 estimate) |
|---|---|---|
| Average time to hire | Shortlist of 3 candidates in 15 working days | +20 to 30% qualified requests |
| Retention | Share of placed executives still in role after 12 months | Reassures on sourcing quality |
| Fee range | 20 to 33% of first-year gross salary, 3 to 6 month replacement guarantee | Filters out off-budget prospects |
| Outsourced payroll | Price per payslip, social security and Lohnsteuer compliance | Opens a recurring revenue line |
| Nearshore capacity | Tunisian delivery team, time zone overlap of 0 to 1 hour | Answers the cost question upfront |
| Languages | Pages adapted to each target market, languages set in the quote | Avoids machine-translated copy |
| Booking | Online calendar in the visitor's time zone | Cuts email back-and-forth |
The page most firms forget is the indicative fee page. A Berlin CFO dislikes discovering a 30% fee on the third call. Showing a range qualifies prospects and saves consultant time.
Two offers, two journeys: executive search and outsourced payroll
Executive search brings large but irregular tickets. Payroll brings predictable monthly revenue. Nearshoring payroll processing and candidate sourcing to Tunis lowers delivery cost by 40 to 60% (2026 estimate) while keeping client contact in Berlin. The site should treat each offer as a separate product.
| Item | Executive search | Outsourced payroll |
|---|---|---|
| Berlin market price 2026 | 20 to 33% of first-year gross salary | 15 to 35 EUR per payslip depending on complexity |
| Sales cycle | 2 to 6 weeks | 1 to 3 months (internal tender) |
| Decision maker | HR director, managing director | CFO, head of administration |
| Key site content | Case studies, roles filled, guarantee | Payroll calendar, compliance, data security |
| Form | Detailed job brief | Headcount, payslips per month, collective agreement |
| KPI to track | Search mandates per month | Payroll quotes sent per month |
For payroll, add a security page: data hosting location, restricted access, data processing agreement under GDPR. Any German CFO asks about the Auftragsverarbeitungsvertrag in the first meeting, especially when part of the processing happens in Tunisia.
Which Kolonell tier fits
Kolonell's grid for a B2B showcase site is below. Languages, page count and integrations are set in the quote.
| Tier | Kolonell budget | What it covers for an HR consultancy |
|---|---|---|
| Starter | 800,000 to 1,200,000 FCFA (1,220 to 1,830 EUR) | Service pages, team, contact, simple booking |
| Growth | 1,200,000 to 2,000,000 FCFA (1,830 to 3,050 EUR) | Expertise blog, case studies, analytics, per-service forms |
| Premium | 2,000,000 to 3,500,000 FCFA (3,050 to 5,340 EUR) | Polished animations, advanced SEO, pages per sector and target country |
| Maintenance | 35,000 / 75,000 / 120,000 FCFA per month (53 / 114 / 183 EUR) | Updates, backups, small changes |
| Monthly SEO | 100,000 / 200,000 / 350,000 FCFA per month | Content targeting executive search queries, rank tracking |
For a 25-consultant firm serving Germany, Austria and Switzerland, Growth or Premium is the sensible choice. A candidate portal with CV upload and application tracking is a custom application, priced separately on quote.
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Julia, founder of a 25-consultant HR firm in Berlin, receives 6 search requests a month, mostly by referral. She places 2 executives a month at an average salary of 95,000 EUR and a 25% fee, so 23,750 EUR per placement.
After a Premium redesign and 6 months of targeted content, the goal is 10 requests a month. At the same conversion rate (1 placement per 3 requests), that is about 3.3 placements instead of 2, so roughly 1.3 extra placements and about 30,900 EUR of additional monthly fees. On payroll, two new clients with 120 employees each at 25 EUR per payslip add 6,000 EUR of recurring monthly revenue, processed by the Tunis team at a lower cost. Even if only half of this materialises, the site pays for itself within weeks.
FAQ
Should we publish our search fees?
A range of 20 to 33% of first-year salary is enough. It filters out companies looking for a 10% contingency recruiter and saves 2 or 3 wasted calls a month.
How long does delivery take?
Plan 7 weeks for a Growth or Premium site with case studies and booking. Your own content writing is the usual bottleneck, so block 2 weeks for it.
Can the site mention our Tunisian nearshore team?
Yes, and it should. A clear page on the Tunis team, time zone overlap and GDPR safeguards turns a cost advantage into a selling point instead of a hidden risk.
Can we add a candidate portal?
Yes, as a custom application. A simple version starts at 2,500,000 FCFA (3,810 EUR), the exact scope is priced on quote.
How do we measure ROI?
Track search mandates and payroll quotes per month, then the signing rate. A realistic target is +30 to 60% qualified requests within 6 months with active monthly SEO.
Let's scope your project. Tell us your services, target markets and timeline, and we will propose a clear scope and a 7-week delivery plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
