The verdict in three sentences
A web referral partner earns no fixed salary: they earn what they refer, with a snowball effect from recurring income. In 2026, at 2 sales a month and about 5 hours of weekly work, you commonly pass 500,000 FCFA/month by the 6th sale once recurring income is in place. There is no cap — a well-connected top performer can aim for seven figures monthly.
The income bricks: commission by sale type
Before the scenarios, recall what each sale pays under the Kolonell 2026 scale. Observed close rate runs around 20 %: of 10 prospects opened, 2 sign.
| Sale | Client price | Rate | Partner commission |
|---|---|---|---|
| Brochure Starter | 250,000 FCFA | 15 % | 37,500 FCFA |
| Brochure Growth | 500,000 FCFA | 15 % | 75,000 FCFA |
| Brochure Premium | 1,200,000 FCFA | 15 % | 180,000 FCFA |
| E-commerce Growth | 2,000,000 FCFA | 12 % | 240,000 FCFA |
| E-commerce Premium | 4,000,000 FCFA | 12 % | 480,000 FCFA |
Three earnings scenarios over 8 months
Here is the 2026 ballpark by pace, combining sale commissions and recurring (maintenance 5 %). The recurring grows every month that passes.
| Profile | Sales/month | Product mix | Month 1 income | Month 8 income (with recurring) |
|---|---|---|---|---|
| Beginner | 1 brochure | Growth | 75,000 FCFA | ~120,000 FCFA |
| Steady | 2 (1 brochure + 1 e-commerce) | Growth | 315,000 FCFA | ~1,500,000 FCFA |
| Top performer | 4 (mixed divisions) | Growth/Premium | 700,000 FCFA | ~3,200,000 FCFA |
The steady profile's jump from month 1 to month 8 comes from recurring accumulated over 16 signed clients, plus the current month's sale commissions.
Mini case study
Awa, who runs a shop in Dakar, works part-time as a partner, 5 hours a week. She signs 2 sales a month: a Growth brochure (75,000 FCFA) and a Growth e-commerce (240,000 FCFA) — 315,000 FCFA in monthly sale commissions. After 8 months she has signed 16 clients; those who keep maintenance pay her on average 185,000 FCFA in monthly recurring. Month 8 total: 315,000 + 185,000 = 500,000 FCFA, passed by the 6th sale. Her acquisition cost? Zero, because she refers within her existing network.
The Kolonell partner program, with no cap
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These figures rest on the public scale of the Kolonell referral partner program: brochure 15 % + 5 % recurring, e-commerce 12 %, marketplace 10 %, institutional 8 %. No quota, no earnings cap, no entry fee: you are paid in proportion to what you bring, via Wave or Orange Money within 30 days. A partner targeting institutional lands five- or six-figure commissions per project (up to 2,000,000 FCFA at 8 %), while a volume partner chains brochure sites at 37,500–180,000 FCFA each.
FAQ
How much can you earn in the first year?
A steady profile at 2 sales/month easily accumulates over 5,000,000 FCFA in sale commissions across 12 months, plus recurring climbing toward 150,000–200,000 FCFA/month by year-end. The occasional beginner aims for 500,000 to 1,000,000 FCFA annually.
Does it take a lot of time?
No. 5 hours a week is enough for a 2-sales/month pace, because the technical and sales closing is handled by the agency. You open the door, it does the rest.
What is a realistic close rate?
Around 20 % on qualified prospects (merchants with no website). Of 10 people you talk to, 2 sign on average — hence the value of opening many doors.
Can a single big sale change everything?
Yes. An E-commerce Premium at 4,000,000 FCFA pays 480,000 FCFA at once, and an institutional project up to 2,000,000 FCFA at 8 %. A single institutional sale can be worth ten brochure sites.
Let's talk about your project. Simulate your partner earnings and get started with Kolonell this week. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.