The verdict in three sentences
The real lever isn't the one-off sale but the compounding 5 % recurring cut year after year. In a conservative scenario (1 showcase site/month), a Kolonell partner clears over 900,000 FCFA in annual commissions; in an active scenario, 3 to 5 million FCFA. A single institutional deal at 8 % can earn 1,600,000 FCFA on its own.
Conservative scenario: 1 showcase site per month
A casual partner signing one showcase site a month, with half the clients taking a maintenance contract at 75,000 FCFA/month.
| Line | Detail | Yearly total |
|---|---|---|
| Signing commissions | 12 sites × 75,000 FCFA | 900,000 FCFA |
| Recurring 5 % | 6 clients × 75,000 FCFA × 5 % × avg 6 months | 67,500 FCFA |
| Year 1 total | 967,500 FCFA | |
| Recurring carried to year 2 | 6 clients, full year | 27,000 FCFA/yr |
From year one this profile clears over 950,000 FCFA — the equivalent of a comfortable 13th month, for a few hours a week.
Active scenario: showcase + e-commerce mix
A partner working their network seriously: 2 showcase sites and 1 e-commerce store per month on average, with a realistic closing rate (see below).
| Line | Detail | Yearly total |
|---|---|---|
| 24 showcase sites | 24 × 75,000 FCFA | 1,800,000 FCFA |
| 12 e-commerce | 12 × 12 % × 2,000,000 FCFA | 2,880,000 FCFA |
| Recurring 5 % | portfolio of 36 clients | ~450,000 FCFA |
| Year 1 total | ~5,130,000 FCFA |
This level takes steady work and a good network but is reachable for a field rep or a firm in daily contact with SMEs.
The compounding effect of recurring over 3 years
The recurring portfolio is the part that grows on its own. Each new client adds their 5 % share, and older ones keep paying.
| End of year | Active clients under contract | Annual recurring (5 %) |
|---|---|---|
| Year 1 | 18 | 450,000 FCFA |
| Year 2 | 32 | 800,000 FCFA |
| Year 3 | 45 | 1,125,000 FCFA |
After three years, the recurring share alone tops 1 million FCFA/year, before counting new signings. That is what separates the regular partner from the occasional seller.
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Mini case study
Ibrahim, an accountant in Abidjan, handles about twenty SMEs. He pitches Kolonell to clients with no website. In one year: 8 showcase sites (500,000 FCFA), 3 e-commerce (2,000,000 FCFA) and 1 institutional (20,000,000 FCFA).
- 8 showcase sites × 75,000 = 600,000 FCFA
- 3 e-commerce × 240,000 = 720,000 FCFA
- 1 institutional × 8 % of 20,000,000 = 1,600,000 FCFA
- Estimated recurring (12 clients) ≈ 250,000 FCFA
Total: 3,170,000 FCFA for the year, without leaving his main job. The institutional deal alone accounts for half the gain.
The Kolonell partner program and its rates
These simulations rely on the official Kolonell referral partner rate card, free and with no volume commitment: showcase 15 % + 5 % recurring, e-commerce 12 %, marketplace 10 %, institutional 8 %. You get a tracking link, a brochure per segment and access to demos. Payment within 15 days via Wave, Orange Money or bank transfer. Expect a realistic closing rate of 20 to 35 % of the qualified prospects you present: those conversions, not the number of contacts, drive your income.
FAQ
Are these figures guaranteed? No — they are 2026 orders of magnitude based on the real rate card. Your income depends on the number of qualified referrals and the closing rate.
How many referrals to live off this? To target 3-5 million FCFA/year you need a steady flow of 2-3 qualified prospects a month and strong closing support from the agency.
Does recurring cover a month with no sale? Partly. A mature portfolio of 30+ clients generates 800,000 FCFA/year of recurring — a base that lands even without a new signing.
Is an institutional deal realistic? Rare but very lucrative: 8 % of 20,000,000 FCFA = 1,600,000 FCFA. One a year transforms your whole balance sheet.
How much time per referral? 1 to 3 hours to qualify and introduce; the institutional sales cycle is longer (several weeks) but handled by the agency.
Let's talk about your project. Let's simulate your partner income based on your network and join the Kolonell program. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
