The verdict in three sentences
A web referral partner's income rests on two levers: the volume of referred projects and the segment mix (a showcase site pays little, an institutional pays big). With the Kolonell 2026 grid — showcase 15 % + 5 %, e-commerce 12 %, marketplace 10 %, institutional 8 % — an occasional profile targets 150,000 to 360,000 FCFA/month, an active network 2 to 4 M FCFA. And the recurring share stacks up month after month, independent of new sales.
Three partner profiles
The same program yields very different income by intensity. Here are three realistic 2026 profiles, from the consultant who refers occasionally to the pro who makes it a business.
| Profile | Monthly volume | Segment mix | One-off revenue / month | Recurring stacked year 1 |
|---|---|---|---|---|
| Occasional | 2 showcase sites | 100 % showcase | 150,000-360,000 FCFA | 60,000-150,000 FCFA |
| Regular | 4 mixed projects | Showcase + e-commerce | 500,000-900,000 FCFA | 300,000-600,000 FCFA |
| Active network | 4 projects + 1 institutional/quarter | All segments | 2,000,000-4,000,000 FCFA | 800,000-1,500,000 FCFA |
Commission detail by segment
To build your own simulation, you need the rate and the ticket. Here is the grid applied to average 2026 tickets.
| Segment | Average ticket | Rate | Average commission |
|---|---|---|---|
| Showcase | 500,000 FCFA | 15 % + 5 % | 75,000 FCFA + recurring |
| E-commerce | 2,500,000 FCFA | 12 % | 300,000 FCFA |
| Marketplace | 6,000,000 FCFA | 10 % | 600,000 FCFA |
| Institutional | 12,000,000 FCFA | 8 % | 960,000 FCFA |
The 5 % recurring slowly turns one-off income into an annuity: each client under maintenance/SEO adds a monthly line that does not disappear.
Mini case study
Kwame, a regular profile in Kumasi, 4 projects/month on average. In a typical month: 2 showcase sites (2 × 75,000 = 150,000 FCFA) + 1 Growth e-commerce at 2 M FCFA (12 % = 240,000 FCFA) + 1 Premium showcase at 1 M FCFA (15 % = 150,000 FCFA) = 540,000 FCFA in one-off commissions. Three of those clients take maintenance/SEO at 80,000 FCFA/month: 5 % = 12,000 FCFA/month, i.e. ~36,000 FCFA recurring that adds up and climbs each month. Over the year, stacked recurring passes 400,000 FCFA with no new effort.
FAQ
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Are these amounts guaranteed?
No, these are simulations (2026 order of magnitude) based on average tickets and the Kolonell grid. Your real income depends on signed projects and segment mix.
Which segment pays fastest?
Showcase sites: affordable ticket, short sales cycle, 15 % + 5 % recurring. It is the best starting point for an occasional partner.
Why target institutional?
Despite a lower rate (8 %), the ticket is very high: a single 12 M FCFA project pays 960,000 FCFA. One institutional per quarter changes the scale of income.
Is the recurring really worth it?
Yes: at 5 % on maintenance/SEO contracts, it accumulates. After 12 months of regular referrals it can amount to several hundred thousand FCFA a year.
How do I accelerate my volume?
By targeting sectors with strong digital needs (merchants, SMEs, cooperatives) and combining several segments so you don't depend on a single project type.
Let's talk about your project. We build your partner simulation together, based on your network and goals. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
