The verdict in three sentences
A beginner web referral partner who places 2 showcase sites per month earns roughly 150,000 FCFA in sale commission, plus a 5% recurring that grows every month. After 12 months, the compounding of maintenance creates a base income of 100,000 to 300,000 FCFA/month depending on your pace. The real wealth of the model is not the one-off sale, it is the stacking of recurring.
The starting scale
Before projecting, recall what each sale type pays and its recurring. The figures below are 2026 orders of magnitude.
| Sale | Client price | Sale commission | Maintenance/mo | Recurring/mo |
|---|---|---|---|---|
| Starter showcase | 250,000 FCFA | 37,500 FCFA | 50,000 FCFA | 2,500 FCFA |
| Growth showcase | 500,000 FCFA | 75,000 FCFA | 60,000 FCFA | 3,000 FCFA |
| Premium showcase | 1,200,000 FCFA | 180,000 FCFA | 100,000 FCFA | 5,000 FCFA |
| Growth e-commerce | 2,000,000 FCFA | 240,000 FCFA | 120,000 FCFA | 6,000 FCFA |
Two Growth showcase sites are worth 150,000 FCFA in immediate commission; one Growth e-commerce alone is worth 240,000 FCFA. The recurring looks small line by line, but it never stops.
Simulation over 6, 12 and 24 months
Take a steady partner placing 2 Growth showcase sites per month plus 1 Growth e-commerce every two months. Assume an 85% maintenance retention rate.
| Horizon | Cumulative sales | Cumulative sale commissions | Monthly recurring reached | Income that month |
|---|---|---|---|---|
| Month 6 | 15 | ~1,170,000 FCFA | ~35,000 FCFA | ~230,000 FCFA |
| Month 12 | 30 | ~2,340,000 FCFA | ~68,000 FCFA | ~263,000 FCFA |
| Month 24 | 60 | ~4,680,000 FCFA | ~125,000 FCFA | ~320,000 FCFA |
At 24 months, the partner still collects their ~195,000 FCFA of sale commissions for the month, but also ~125,000 FCFA of accumulated recurring that lands whether they sell or not. That base is what secures the income.
Beginner vs established
Not everyone starts at the same pace. Here are two realistic profiles.
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| Profile | Sales/mo | Sale commission/mo | Recurring at 12 mo | Total income month 12 |
|---|---|---|---|---|
| Beginner | 1 Growth showcase | ~75,000 FCFA | ~30,000 FCFA | ~105,000 FCFA |
| Intermediate | 2 showcase + 1 e-com/2 mo | ~195,000 FCFA | ~68,000 FCFA | ~263,000 FCFA |
| Established | 4 showcase + 1 e-com/mo | ~540,000 FCFA | ~140,000 FCFA | ~680,000 FCFA |
The beginner targets 100,000 FCFA/month of base after a year, a solid supplement. The established partner, at steady state, exceeds an executive's salary.
Mini case study
Moussa, a student in Thiès, starts as a partner alongside his studies. In month 1 he places a single Growth showcase: 75,000 FCFA commission + 3,000 FCFA recurring. He ramps to 2 sales/month by month 3.
By month 12 he has stacked 20 sales. His sale commissions for the month are worth 150,000 FCFA and his accumulated recurring reaches ~45,000 FCFA/month (20 clients × 3,000 FCFA × 85% retention ≈ 51,000, rounded to 45,000 with churn). Month-12 total: ~195,000 FCFA, of which 45,000 FCFA lands even in slow months. Moussa turned his address book into an annuity.
FAQ
How much to really get started? A single Growth showcase per month pays ~75,000 FCFA in sale commission, plus recurring starting at 3,000 FCFA/month and growing.
How long to reach 200,000 FCFA/month? At a pace of 2 showcase + 1 e-commerce every two months, you approach ~263,000 FCFA at month 12, recurring base included.
Does the recurring vanish if the client leaves? Yes, hence the 85% retention assumption. A client who keeps maintenance for 24 months pays you the 5% twenty-four times.
Is one e-commerce worth several showcase sites? A single Growth e-commerce (240,000 FCFA commission) equals more than three Growth showcase sites. Targeting e-commerce accelerates strongly.
Can I combine it with a job? Yes, most beginners like Moussa start on the side and reach 100,000 FCFA/month within a year without quitting.
Let's talk about your project. Join the Kolonell partner program (15% showcase, 12% e-commerce, 10% marketplace, 8% institutional + 5% recurring) and run your simulation. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
