The verdict in three sentences
In 2026, a turnkey e-commerce store costs from ₦400,000 / KSh 60,000 (Starter, 50 products, mobile money) to ₦4M / KSh 900,000 (Premium PWA multi-currency). The right tier depends on product volume, payment methods and advanced needs (loyalty, AI, multi-currency). Beyond the purchase price, budget ₦45,000–165,000 / KSh 6,000–20,000 per month in recurring costs, which are often forgotten.
The three price tiers
Here is the 2026 grid for an e-commerce store, Starter to Premium (FCFA reference from the Kolonell grid, with anglophone ranges).
| Tier | FCFA price | Anglophone range | Key content |
|---|---|---|---|
| Starter | 1,000,000–1,500,000 | ₦400k–900k / KSh 60k–180k | 50 products, mobile money, admin dashboard |
| Growth | 2,000,000–3,000,000 | ₦900k–1.8M / KSh 130k–380k | Unlimited products, + cards, promos, reviews, stock |
| Premium | 4,000,000–6,000,000 | ₦2.5M–4M / KSh 500k–900k | PWA, loyalty, multi-currency, AI, ERP, delivery tracking |
Timelines and recurring costs
The purchase price is only part of the budget. Here are the timelines and monthly charges to anticipate.
| Tier | Delivery time | Hosting/month | Maintenance/month |
|---|---|---|---|
| Starter | 10–15 days | ₦15k–30k / KSh 2k–4k | ₦30k–75k / KSh 4k–10k |
| Growth | 20–30 days | ₦25k–45k / KSh 4k–6k | ₦45k–110k / KSh 6k–14k |
| Premium | 30–45 days | ₦35k–55k / KSh 6k–8k | ₦75k–165k / KSh 10k–20k |
Optionally, SEO starts around ₦45,000 / KSh 6,000 per month and Ads campaigns cost the media budget plus 15 to 20 % management.
Become a Kolonell referral partner
Know merchants who want to sell online? The Kolonell referral (apporteur d'affaires) program pays you on every signed project from your recommendation. Here are the 2026 rates.
| Division | Sale commission | Recurring |
|---|---|---|
| Showcase site | 15 % | 5 % |
| E-commerce | 12 % | 5 % |
| Marketplace | 10 % | — |
| Institutional | 8 % | — |
On a Growth e-commerce store worth FCFA 2,500,000, your referral commission reaches FCFA 300,000, plus 5 % on monthly recurring fees.
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Emeka, an electronics store owner in Ibadan, is torn between Starter and Growth. He sells 300 products and wants cards for the diaspora: that is a Growth build (₦1.5M range). Recurring: hosting ₦35k + maintenance ₦90k = ₦125,000/month, i.e. ₦1.5M/year. Year-1 total: ≈ ₦3M. With 250 orders/month at ₦12,000, he collects ₦3M/month: the store is profitable within the first quarter.
FAQ
Which tier should I start with?
The Starter covers 50 products with mobile money. Move to Growth when you need cards, promos and an unlimited catalogue.
Why does Premium cost up to ₦4M / KSh 900k?
Because it includes the PWA (mobile app), multi-currency, AI recommendations, ERP integration and real-time delivery tracking.
What are the hidden costs?
The recurring ones: hosting, maintenance and possibly SEO, i.e. ₦45k–165k / KSh 6k–20k per month. Budget them from day one.
How long to deliver a store?
From 10 to 15 days (Starter) to 30 to 45 days (Premium), depending on complexity and product count.
Can I pay in instalments?
Yes, we offer a schedule tied to project milestones (mockup, development, go-live), to be discussed by tier.
Let's talk about your project. We will build you a precise store quote, tier and recurring costs included, within 48 hours. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
