The verdict in three sentences
"Redesign" covers three very different realities: a refresh (new design on existing structure), a full redesign (everything rebuilt) and replatforming (technology change). Prices range from 300,000 FCFA for a refresh to 5M+ FCFA for an institutional site, with 2 to 4M FCFA for an e-commerce in between. The right choice depends on the site's condition, business goals and content volume.
The 2026 pricing grid by scope
First identify the type of redesign you need: that's what sets the range.
| Redesign type | Price FCFA | Price EUR | Timeline |
|---|---|---|---|
| Refresh (design only) | 300,000 – 600,000 | 460 – 915 | 1 – 2 wk |
| Showcase redesign | 600,000 – 1,200,000 | 915 – 1,830 | 3 – 5 wk |
| E-commerce redesign | 2,000,000 – 4,000,000 | 3,050 – 6,100 | 6 – 10 wk |
| Replatforming | 1,500,000 – 3,000,000 | 2,285 – 4,570 | 5 – 9 wk |
| Institutional | 5,000,000+ | 7,620+ | 8 – 16 wk |
What makes the price vary
Within the same type, several factors shift the cursor along the range. Knowing them avoids unpleasant surprises.
| Factor | Impact on price | Example |
|---|---|---|
| Number of pages | high | 5 vs 40 pages |
| Content migration | medium | 100 articles to port |
| Multilingual | high | FR + EN + AR |
| Integrations | high | payment, ERP, CRM |
| Custom animations | medium | parallax, 3D |
| Technical SEO | medium | redirects, schema |
| WCAG accessibility | medium to high | AA audit |
Mini case study
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Awa runs a restaurant in Dakar with an old 6-page showcase site, still sound in structure but visually dated. She hesitates between a refresh and a redesign. Her goal: add a dynamic menu page and online booking. A simple refresh at 450,000 FCFA doesn't cover booking; a showcase redesign at 950,000 FCFA does. She chooses the redesign: the booking module brings ~12 extra covers/week (~120,000 FCFA/week), paying back the premium in under 5 weeks.
FAQ
What's the difference between a refresh and a full redesign? A refresh changes the look on the existing structure (300,000 to 600,000 FCFA); a full redesign rebuilds everything (from 600,000 FCFA) and lets you add features.
Why is an e-commerce more expensive to redesign? Catalog, cart, Wave/Orange Money payments and order management add development, hence the 2 to 4M FCFA range.
What exactly is replatforming? It's changing technology (e.g. Wix or WordPress to Next.js) while keeping the content. Plan 1.5 to 3M FCFA depending on volume.
How do I know if a simple refresh is enough? If the structure and features are fine and only the design is dated, a refresh suffices. As soon as new features are needed, move to a redesign.
Does the price include SEO and redirects? A serious redesign always includes the 301 redirect plan and meta-tag carryover, a condition for not losing rankings.
Let's talk about your project. We place your need on the grid and give you a firm price within 48h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
